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To inform yourself about Imagineering please consult these descriptive slides

To inform yourself about Imagineering please consult these descriptive slides

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Application Slides Presentation Transcript

  • 1. Sebastian Michael Linke (future) Master in Imagineering Imagineering solutions today for the ideas of tomorrow
  • 2. a few questions ahead
    • how do you define the business you are in?
    • what do you know about your company ?
    • what do you know about your customers ?
  • 3. plenty of answers …
    • … but again just questions !
  • 4. Imagineering
    • Imagineering could be your company’s journey towards a brighter future away from market-driven to market-driving
    imagine winning the game by changing the rules of the game
  • 5. the need
    • people have changed + workers have changed = people have changed
    people want : to identify – to believe – to participate people want to identify with companies companies have to feel like and organic system, with values, story and a meaning for people to be able to connect to them
  • 6. the definition
    • Imagineering is
    • the process of motivating a transformation of the business logic, using the company‘s core values as a starting point, to build a high involvement experience concept that interconnects with workers, consumers and other companies
  • 7. the definition
    • process
    • not an overnight, instant, quick-fix formula
    understanding the people the business the future high involvement experience concept a good story that people can feel true core values what do you stand for? what do you mean to people?
  • 8. the new business model new business logic old business logic high involvement experience concept a good message that people can feel true
  • 9. the consequences
    • the business transformation plan process does not make your business model inessential
    • products and services still demand the most cost efficient way. The new chapter of your story is based
    • way these products are developed
    • the reason they are developed
    • the customers considering it as valuable to purchase
    self fulfillment individual value message
  • 10. future companies no longer determine from within their business boundaries what is valuable for the consumer. It is about new federations of linked enterprises with the consumer
  • 11.
    • Imagineering is
    • value-creation and value-innovation from the experience perspective
    • Imagineering is
    • redefining customer value
    • translating it in a high-involvement experience concept
    • consequently redesigning the `business-chain` and the `industry-logic`
    • innovating on a regular base
    • continuous business innovation
    be the first one that develops the rules of the game
  • 12. Sebastian Michael Linke 07.01.1980 BA International Leisure Management (future) Master in Imagineering Nieuwe Dieststraat 66 4811 VE Breda The Netherlands Tel.: +31 (0) 644 172 466 Sebastian_Linke@gmx.de