Application Slides


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To inform yourself about Imagineering please consult these descriptive slides

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Application Slides

  1. 1. Sebastian Michael Linke (future) Master in Imagineering Imagineering solutions today for the ideas of tomorrow
  2. 2. a few questions ahead <ul><li>how do you define the business you are in? </li></ul><ul><li>what do you know about your company ? </li></ul><ul><li>what do you know about your customers ? </li></ul>
  3. 3. plenty of answers … <ul><li>… but again just questions ! </li></ul>
  4. 4. Imagineering <ul><li>Imagineering could be your company’s journey towards a brighter future away from market-driven to market-driving </li></ul>imagine winning the game by changing the rules of the game
  5. 5. the need <ul><li>people have changed + workers have changed = people have changed </li></ul>people want : to identify – to believe – to participate people want to identify with companies companies have to feel like and organic system, with values, story and a meaning for people to be able to connect to them
  6. 6. the definition <ul><li>Imagineering is </li></ul><ul><li>the process of motivating a transformation of the business logic, using the company‘s core values as a starting point, to build a high involvement experience concept that interconnects with workers, consumers and other companies </li></ul>
  7. 7. the definition <ul><li>process </li></ul><ul><li>not an overnight, instant, quick-fix formula </li></ul>understanding the people the business the future high involvement experience concept a good story that people can feel true core values what do you stand for? what do you mean to people?
  8. 8. the new business model new business logic old business logic high involvement experience concept a good message that people can feel true
  9. 9. the consequences <ul><li>the business transformation plan process does not make your business model inessential </li></ul><ul><li>products and services still demand the most cost efficient way. The new chapter of your story is based </li></ul><ul><li>way these products are developed </li></ul><ul><li>the reason they are developed </li></ul><ul><li>the customers considering it as valuable to purchase </li></ul>self fulfillment individual value message
  10. 10. future companies no longer determine from within their business boundaries what is valuable for the consumer. It is about new federations of linked enterprises with the consumer
  11. 11. <ul><li>Imagineering is </li></ul><ul><li>value-creation and value-innovation from the experience perspective </li></ul><ul><li>Imagineering is </li></ul><ul><li>redefining customer value </li></ul><ul><li>translating it in a high-involvement experience concept </li></ul><ul><li>consequently redesigning the `business-chain` and the `industry-logic` </li></ul><ul><li>innovating on a regular base </li></ul><ul><li>continuous business innovation </li></ul>be the first one that develops the rules of the game
  12. 12. Sebastian Michael Linke 07.01.1980 BA International Leisure Management (future) Master in Imagineering Nieuwe Dieststraat 66 4811 VE Breda The Netherlands Tel.: +31 (0) 644 172 466