A Presentation on the Online Brand Equity Management/Insight Service I have initiated at Celcius Technologies. We use external brand data, such as mentions over the news websites, blogs and social media. Then we add a layer of internal data that may be GA, Comscore, Omniture, Facebook Insight or Twitter Business data. A third layer is Online/Offline Sales performance data. Then we build the insight. We suggest/execute tailor-made campaigns to get first hand engagement data, which is invaluable.
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