Seattle Net Tuesday 7 29 08

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Karen Matheson from M+R was one of the recent speakers at Seattle Net Tuesday, a networking event for those interested in technology and its ability to create social change and improve the work of nonprofits. Find us online at http://seattlenettuesday.ning.com

Published in: Economy & Finance, Technology
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  • Seattle Net Tuesday 7 29 08

    1. 1. 2008 eNonprofit Benchmarks Study Presented by Karen Matheson, M+R
    2. 3. Methodology <ul><li>21 Major Nonprofit Organizations </li></ul><ul><ul><li>Civil/Legal Rights </li></ul></ul><ul><ul><li>Environmental </li></ul></ul><ul><ul><li>International </li></ul></ul><ul><ul><li>Health </li></ul></ul><ul><li>January 2006 – December 2007 Data </li></ul><ul><ul><li>12,000 Email Messages </li></ul></ul><ul><ul><li>6.5 Million Subscribers </li></ul></ul><ul><ul><li>14 Million Email Advocacy Actions </li></ul></ul><ul><ul><li>$100 Million Dollars in Online Donations </li></ul></ul>
    3. 4. SELECTED FINDINGS
    4. 9. POSSIBLE FACTORS
    5. 12. DIGGING DEEPER
    6. 13. 2007 NUMBER OF GIFTS BY SIZE VS AMOUNT RAISED BY SIZE
    7. 14. 2007 ACTION TAKERS vs. ACTIONS TAKEN
    8. 15. Resources <ul><li>NTEN: http://nten.org/ </li></ul><ul><li>techsoup: http://www.techsoup.org/ </li></ul><ul><li>MarketingSherpa: http://www.marketingsherpa.com/ </li></ul><ul><li>OneWorld: http://us.oneworld.net/ </li></ul><ul><li>Progressive Exchange: http://www.progressiveexchange.org </li></ul><ul><li>M+R Articles: http://www.mrss.com/publications.html </li></ul><ul><li>eNonprofit Benchmarks Study: http://www.e-benchmarksstudy.com/ </li></ul><ul><li>eROI Resource Center: http://eroi.com/online-marketing-resource-center/resource-center </li></ul>

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