Marketing dagen 2012@vincentariens #S2m
Zombie Economy       No money :(   Quangos        Ageing! COWORKING   Digital Revolution
realtimerevolution             erwin blom (2012)
CrowdsourcingCrowdfundingCrowdforcing
crowd
crowd
crowdsourcing
society 3.0titel
CONSUMENTPROSUMENT
CONSUMENTPROSUMENT
1.0, 2.0 & 3.0                 marco derksen (2011)
economic value             CUSTOMIZATION            COMMODITIZATION                     pine & gilmore (2007)
social currency  “In exchange for your knowledge and   added value to the Seats2meet.com network we offer workspaces with ...
serendipity
serendipity
buzz = business
long snout
long snout
long snout
DATA = new oil
about data
about data
about data
data
data
3rd space                            (Actual)Events))                                          Time)                      ...
Marketing Dagen 2012 (Vincent Ariëns)
Marketing Dagen 2012 (Vincent Ariëns)
Marketing Dagen 2012 (Vincent Ariëns)
Marketing Dagen 2012 (Vincent Ariëns)
Marketing Dagen 2012 (Vincent Ariëns)
Marketing Dagen 2012 (Vincent Ariëns)
Marketing Dagen 2012 (Vincent Ariëns)
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Marketing Dagen 2012 (Vincent Ariëns)

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Marketing Dagen 2012 (Vincent Ariëns)

  1. 1. Marketing dagen 2012@vincentariens #S2m
  2. 2. Zombie Economy No money :( Quangos Ageing! COWORKING Digital Revolution
  3. 3. realtimerevolution erwin blom (2012)
  4. 4. CrowdsourcingCrowdfundingCrowdforcing
  5. 5. crowd
  6. 6. crowd
  7. 7. crowdsourcing
  8. 8. society 3.0titel
  9. 9. CONSUMENTPROSUMENT
  10. 10. CONSUMENTPROSUMENT
  11. 11. 1.0, 2.0 & 3.0 marco derksen (2011)
  12. 12. economic value CUSTOMIZATION COMMODITIZATION pine & gilmore (2007)
  13. 13. social currency “In exchange for your knowledge and added value to the Seats2meet.com network we offer workspaces with Wifi, lunch as well as coffee & tea facilities”
  14. 14. serendipity
  15. 15. serendipity
  16. 16. buzz = business
  17. 17. long snout
  18. 18. long snout
  19. 19. long snout
  20. 20. DATA = new oil
  21. 21. about data
  22. 22. about data
  23. 23. about data
  24. 24. data
  25. 25. data
  26. 26. 3rd space (Actual)Events)) Time) Ma?er) (Material)) Substances)) Physical Reality Virtuality Mirrored Augmented No#Space) Virtuality Space) (Virtual)Places)) Reality (Real)Places)) Augmented Warped Virtuality Alternate Reality Virtuality Reality No#Ma?er) (Digital)) No#Time) Substances)) (Autonomous)Events)) Jospeh Pine II & Kim Korn (2011)

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