Marketing Dagen 2012 (Vincent Ariëns)
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Marketing Dagen 2012 (Vincent Ariëns)

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Marketing Dagen 2012 (Vincent Ariëns)

Marketing Dagen 2012 (Vincent Ariëns)

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    Marketing Dagen 2012 (Vincent Ariëns) Marketing Dagen 2012 (Vincent Ariëns) Presentation Transcript

    • Marketing dagen 2012@vincentariens #S2m
    • Zombie Economy No money :( Quangos Ageing! COWORKING Digital Revolution
    • realtimerevolution erwin blom (2012)
    • CrowdsourcingCrowdfundingCrowdforcing
    • crowd
    • crowd
    • crowdsourcing
    • society 3.0titel
    • CONSUMENTPROSUMENT
    • CONSUMENTPROSUMENT
    • 1.0, 2.0 & 3.0 marco derksen (2011)
    • economic value CUSTOMIZATION COMMODITIZATION pine & gilmore (2007)
    • social currency “In exchange for your knowledge and added value to the Seats2meet.com network we offer workspaces with Wifi, lunch as well as coffee & tea facilities”
    • serendipity
    • serendipity
    • buzz = business
    • long snout
    • long snout
    • long snout
    • DATA = new oil
    • about data
    • about data
    • about data
    • data
    • data
    • 3rd space (Actual)Events)) Time) Ma?er) (Material)) Substances)) Physical Reality Virtuality Mirrored Augmented No#Space) Virtuality Space) (Virtual)Places)) Reality (Real)Places)) Augmented Warped Virtuality Alternate Reality Virtuality Reality No#Ma?er) (Digital)) No#Time) Substances)) (Autonomous)Events)) Jospeh Pine II & Kim Korn (2011)