The Power Of Effective Communication

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A presentation covering the basics of good communications for an organization's chapters.

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  • Aweber.com – You can use Aweber to send unlimited automated email messages in HTML format to your target audience. $19/mo for up to 500 contacts BenchmarkEmail.com – Build email lists, design and test your emails for speed, use their pre-built templates and more. $9.95/mo for 600 contacts; image hosting separate at $5/mo Campaigner.com – Create instant, professional looking e-mail campaigns ready to be sent at anytime. Unlimited emails at $10/month for up to 500 contacts ConstantContact.com – Create custom made emails or choose from already existing templates. You don’t need any technical knowledge, simply use the wizard and create professional looking e-mails in a few minutes. $15/month for up to 500 email addresses, unlimited emails Graphicmail.com – Easy way to create and send newsletters to customers. Includes a statistics feature which allows you to see who is reading your newsletter. 200 emails from $9.95/month Icontact.com – A newsletter solution for email marketers as well as bloggers. Subscribers can create, publish and track their campaigns. 250 contacts, monthly fee is $9.95 InternetMailManager.com – A self-service email marketing company that allows you to create your own opt-in lists, publish your newsletters, and send out marketing campaigns. up to 1,000 emails at $14 per month Letterpop.com – Users can create and send online newsletters to friends, family members, businesses and other organizations for special occasions. Free for 10 newsletters per year and up to 25 email contacts; 25 photo uploads; no templates offered at free price; $24.98/year for 52 newsletters and up to 500 contacts; 1000 photo uploads Mailbuild.com – A niche e-mail newsletter tool built for web designers. Merged with CampaignMonitor.com. Seems web designer focused. Mailchimp.com – Users can send newsletters in HTML format which makes e-mail marketing easy. 0-500 emails on list, send up to 3,000 emails per month- FREE
  • MailDogManager.com – Use their wizard to create HTML newsletters and manage multiple email lists from one spot. Call for price quote: 800-444-5588 Myemma.com – Online service through which users can create email newsletters and campaigns and send them to focused user groups. !,000 emails/mo.=$30 MyNewsletterBuilder.com – Allows you to create your own full-color newsletters. Features templates, multiple email formats, an archive of past issues and more. Geared towards high-volume senders 1-500 emails/mo=$10 Newsberry.com – Create your e-mail, send to your list and check results. Simple and easy. Newsletterarchive.org – A directory where all the newsletters and mailing lists are consolidated by the users. Octeth.com – Allows users to deliver rich email marketing campaigns via personalized newsletters to recipients. probably better for businesses than non-profit organization. Ratepoint.com* - free (125 email addresses) or $9.95/mo. For 250 email addresses, For 501c3 non-profits, discounts ranging from 15-35%. Reasonablespread.com – Newsletter focused towards permission based e-mail marketing. 100 email list, free monthly or 1,000 for $15/month; with proof of non-profit, free for 1 year for up to 10,000 on email list. Verticalresponse.com* - Pay as you go or $10/mo. Yahoo.com (groups) - What's a Yahoo! Group It's where people with a shared interest meet, get to know each other, and stay informed. Your group gives you instant access to: Shared message archives, Photos and photo albums, Group event calendars, Member polls and shared links Ymlp.com – Send your newsletters to mass users. From $3.75/mo or free account for up to 1,000 emails per month and max. # of contacts: 1,000 Free accounts can only collect contacts by placing a YMLP-powered signup form on their website. The “Add/Import
  • The Power Of Effective Communication

    1. 1. The Power of Effective Communication Vanessa Gardner Nagel, APLD, NCIDQ
    2. 2. <ul><li>We are a volunteer organization. </li></ul><ul><li>Recognize the value of our members’ time. </li></ul><ul><li>It takes time to communicate - writing AND reading. </li></ul>
    3. 3. This OR This?
    4. 4. <ul><li>Communication shapes the world we live in. It affects: </li></ul><ul><ul><li>how we relate to each other </li></ul></ul><ul><ul><li>how we achieve success </li></ul></ul><ul><ul><li>how we view reality </li></ul></ul>
    5. 5. <ul><li>Communication involves information and it is: </li></ul><ul><ul><li>Collected </li></ul></ul><ul><ul><li>Stored </li></ul></ul><ul><ul><li>Analyzed </li></ul></ul><ul><ul><li>Disseminated </li></ul></ul>
    6. 6. <ul><li>What will you communicate? </li></ul><ul><li>How often? When ? </li></ul><ul><li>How many & what type are your information resources? </li></ul><ul><li>Who is or will be responsible? </li></ul><ul><li>Where will you store your information and what you disseminate? </li></ul><ul><li>Why will you communicate? </li></ul>
    7. 7. <ul><li>Formulate clear messages </li></ul><ul><ul><li>Avoid passive tense as much as possible: “I thought” versus “I was thinking”… </li></ul></ul><ul><ul><li>Use spell-check! </li></ul></ul><ul><ul><li>Stay away from run-on sentences. Consider the Hemingway approach. </li></ul></ul>
    8. 8. <ul><li>Manage communication </li></ul><ul><ul><li>Don’t overdo the emails. If it starts to look like a flood, perhaps a phone call could stem the tide. </li></ul></ul>
    9. 9. <ul><li>Construct effective channels </li></ul><ul><ul><li>especially your board members and other decision-makers </li></ul></ul><ul><li>Maintain awareness of context </li></ul><ul><ul><li>Keep in mind how your members feel about the communications they receive </li></ul></ul>
    10. 10. <ul><li>Strive to challenge the intellect, stretch the imagination, and develop the talent of your members </li></ul><ul><li>Powerful communication creates connection and gets results. It is assertive and sensitive. </li></ul>
    11. 11. <ul><li>To be consistently understood, use the circle of communication around content, intent & affect. </li></ul><ul><li>Listen deeply, speak concretely, read rapidly, and write with confidence. </li></ul>
    12. 12. <ul><li>Create a template </li></ul><ul><ul><li>A template is a boilerplate document that prevents you from reinventing the wheel each time. </li></ul></ul><ul><ul><li>Even if you use emails, rather than an e-newsletter service, you can use a template </li></ul></ul><ul><ul><li>Keep in mind the degree of technical know-how; make the program user-friendly </li></ul></ul>
    13. 13. <ul><li>Can come from an ad layout </li></ul>
    14. 14. <ul><li>Must be easy to translate </li></ul>
    15. 15. Sample “Letter from the President”
    16. 16. <ul><li>Your Template </li></ul><ul><li>Is the style compatible with APLD’s branding? </li></ul><ul><li>Does the style communicate that you are designers? </li></ul><ul><li>Does the style communicate the degree of professionalism of your message? </li></ul><ul><ul><li>*Cute is for birth announcements </li></ul></ul>
    17. 17. <ul><li>Your Template </li></ul><ul><li>Know how much & what type of information you want to distribute first </li></ul><ul><ul><li>More text than photos or reverse? </li></ul></ul><ul><li>Is it a newsletter or is it an invitation to an event? </li></ul><ul><li>How many pages? </li></ul>
    18. 18. <ul><li>Your Template </li></ul><ul><li>Know how much & what type of information you want to distribute first </li></ul><ul><ul><li>More text than photos or reverse? </li></ul></ul><ul><li>Is it a newsletter or is it an invitation to an event? </li></ul><ul><li>Will you need more than one template? </li></ul>
    19. 19. <ul><li>ONLINE TEMPLATE: </li></ul><ul><li>Available through most of the e-newsletter websites. Customization may vary. </li></ul>
    20. 21. <ul><li>Will your communication: </li></ul><ul><li>inspire members to attend an APLD event? </li></ul><ul><li>help make members better designers? </li></ul><ul><li>encourage members to become APLD members? </li></ul><ul><li>improve members’ ability to network? </li></ul><ul><li>increase members’ knowledge of how to promote themselves? </li></ul>
    21. 22. <ul><li>Will your communication: </li></ul><ul><li>motivate members to become involved as volunteers? </li></ul><ul><li>assist members to become certified? </li></ul><ul><li>provide members with business tools to improve their businesses? </li></ul><ul><li>educate members about legal issues? </li></ul><ul><li>leave members looking forward to the next copy? </li></ul>
    22. 23. <ul><li>Will your communication: </li></ul><ul><li>provoke readers to contribute to the chapter’s coffers? </li></ul><ul><li>educate the local media about the APLD </li></ul><ul><li>inspire the public to hire APLD members? </li></ul><ul><li>Increase the credibility of the landscape design profession? </li></ul>
    23. 24. <ul><li>E-Newsletter Websites </li></ul><ul><li>Aweber.com </li></ul><ul><li>BenchmarkEmail.com </li></ul><ul><li>Campaigner.com </li></ul><ul><li>ConstantContact.com </li></ul><ul><li>Graphicmail.com </li></ul><ul><li>Icontact.com </li></ul><ul><li>InternetMailManager.com </li></ul><ul><li>Letterpop.com </li></ul><ul><li>Mailbuild.com </li></ul><ul><li>Mailchimp.com </li></ul>
    24. 25. <ul><li>E-Newsletter Websites </li></ul><ul><li>MailDogManager.com </li></ul><ul><li>Myemma.com </li></ul><ul><li>MyNewsletterBuilder.com </li></ul><ul><li>Newsberry.com </li></ul><ul><li>Newsletterarchive.org </li></ul><ul><li>Octeth.com </li></ul><ul><li>Ratepoint.com </li></ul><ul><li>ReasonableSpread.com </li></ul><ul><li>Yahoo! Groups or Groups.yahoo.com </li></ul><ul><li>VerticalResponse.com </li></ul><ul><li>Ymlp.com </li></ul>
    25. 26. <ul><li>Evaluating a website: </li></ul><ul><li>Costs: often based on number of contacts or email addresses </li></ul><ul><li>Driven by # of emails sent per month </li></ul><ul><li>May offer non-profit discount </li></ul><ul><li>Adding photos could be extra </li></ul><ul><li>Wide variety of features </li></ul>
    26. 27. <ul><li>Features: </li></ul><ul><li>Recipients get copies of your emails </li></ul><ul><li>Send Plain Text Newsletters </li></ul><ul><li>Upload your own HTML files </li></ul><ul><li>HTML WYSIWYG (what you see is what you get) editor </li></ul><ul><li>Template gallery (# varies) </li></ul><ul><li>“ From” addresses management </li></ul><ul><li>Personalize newsletters with “mail merge” </li></ul><ul><li>Schedule newsletters </li></ul><ul><li>Sending attachments </li></ul><ul><li>Test messages & drafts </li></ul><ul><li>‘ Embedded images’ option </li></ul><ul><li>Send in any language </li></ul>
    27. 28. <ul><li>Features: </li></ul><ul><li>Web-based interface (no downloading or installation required) </li></ul><ul><li>Customizable survey options </li></ul><ul><li>Automatic handling of subscribes & unsubscribes </li></ul><ul><li>Personalizable message and subject line, with any desired fields </li></ul><ul><li>Create and customize your own templates </li></ul><ul><li>Preview emails sent to yourself </li></ul><ul><li>Schedule to send at any date & time </li></ul><ul><li>Detailed bounce handling </li></ul><ul><li>Forwarding & Tell-A-Friend </li></ul>
    28. 29. <ul><li>Features: </li></ul><ul><li>Unlimited subscribers </li></ul><ul><li>Powerful, simple import wizard </li></ul><ul><li>Customizable registration form to put on chapter website </li></ul><ul><li>Automatic protection against duplicate email addresses </li></ul><ul><li>Email design tools </li></ul><ul><li>Audio & video support </li></ul><ul><li>Event calendar support </li></ul><ul><li>Unlimited image hosting </li></ul><ul><li>Campaign reports </li></ul>
    29. 30. <ul><li>Features: </li></ul><ul><li>Free LIVE support </li></ul><ul><li>Tools to build your lists </li></ul><ul><li>Custom subscription forms </li></ul><ul><li>Free webinars </li></ul><ul><li>Cross browser compatibility </li></ul><ul><li>Secure </li></ul><ul><li>Anti-spam </li></ul><ul><li>Integration with chapter website </li></ul><ul><li>Account admin easy </li></ul><ul><li>Reports & statistics </li></ul><ul><li>Free trial </li></ul>
    30. 31. <ul><li>What some chapters are doing now: </li></ul><ul><li>AZ-chapter created network (via Bill Kisich) </li></ul><ul><li>CA – yahoo groups and MyEmma </li></ul><ul><li>CT – iContact </li></ul><ul><li>New England -MyEmma </li></ul><ul><li>NJ-iContact </li></ul><ul><li>PA – nothing yet </li></ul><ul><li>VA –evaluating Constant Contact </li></ul><ul><li>WA – Constant Contact & rarely used yahoo groups </li></ul>
    31. 32. Communicate effectively. www.SeasonsGardenDesign.com

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