Impressions - How many times users saw your business listing as a local search result
Actions - How many times users showed interest in your business listing and clicked on it
Link Building - practice of obtaining links from external web sites to your own
Google AdWords – main advertising product on the Internet and main source of revenue for Google. Offers pay-per-click advertising, cost-per-thousand advertising, and site-targeted advertising for text, banner , etc.
AdWords Express – special advertising method for local business. It's for business owners who want the benefits of a targeted online ad campaign, without having to spend time managing it.
Pure Local Factors – when the Place page is not merged with the website on the results page . Website irrelevant
Blended local factors – when the website and Place page are merged on the results page . Website adds 30% value
T he ranking factors were divided into two separate lists
Local Search Ranking Factors 2011 1. Physical Address in City of Search 2. Manually Owner-verified Place Page 3. Proper Category Associations 4. Volume of Traditional Structured Citations (IYPs, Data Aggregators) 5. Crawlable Address Matching Place Page Address 6. PageRank of Website Homepage / Highest Ranked Page 7. Quality of Inbound Links to Website 8. Crawlable Phone Number Matching Place Page Phone Number 9. Local Area Code on Place Page 10. City, State in Places Landing Page Title Source: David Mihm www.davidmihm.com/local-search-ranking-factors.shtml
Getting it to rank well part 1: IYP-submissions * Google’s search algorithm places a strong importance on the number of incoming links to your site Link and citation building is a continuous process. You must consistently seek new sources of links and citations and stay ahead of the competition . If you want your listing to appear in Google’ s 7 pack then you need your business to be listed by as many sources as possible !
Local SEO Resources 1. Small Business Guide to Google Places http://www.gplacesseo.com/docs/Small%20Business%20Guide%20to%20Google%20Places.pdf 2. How to use Google Places to Market Your Business http://www.inc.com/guides/201106/how-to-use-google-places-to-market-your-business.html 3. A Brief Guide to Google Places http://itseeze.co.uk/_webedit/uploaded-files/All%20Files/Resources/googlebusinesslistings.pdf
Questions? [email_address] 206.569.8846 - Carl