With Disruption Comes Opportunity: Proving SEO Value In A Not Provided World By Jeff Sauer

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SMX Advanced 2014 Session #SMX #22A - Innovative Success Metrics For SEO With Disruption Comes Opportunity- Proving SEO Value In A Not Provided World By Jeff Sauer By Jeff Sauer @Jeffalytics Of …

SMX Advanced 2014 Session #SMX #22A - Innovative Success Metrics For SEO With Disruption Comes Opportunity- Proving SEO Value In A Not Provided World By Jeff Sauer By Jeff Sauer @Jeffalytics Of Jeffalytics

Read up on SEO at http://searchengineland.com

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  • 1. Photo Credit: papalars via Compfight
  • 2. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value 2 Jeff Sauer Marketer and Entrepreneur Knowledge.Land Minneapolis, MN, USA Email: jeff@jeffalytics.com google.com/+JeffSauer Newsletter: bit.ly/jeffalytics
  • 3. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  • 4. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  • 5. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  • 6. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Dig Deeper into Google Analytics
  • 7. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Dig Deeper into Google Analytics Prove Business Value
  • 8. Photo Credit: One_Penny via Compfight
  • 9. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  • 10. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Traffic Comparison by Date Still Works Great!
  • 11. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value No Keyword Provided? No Problem
  • 12. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value What Does it Mean?
  • 13. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value How to steal some 'not provided' data back from Google: http://econsultancy.com/blog/8342-how-to-steal-some-not-provided-data-back-from-google
  • 14. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Not Perfect, but Much Better!
  • 15. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  • 16. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Beautiful (and Increasingly More Accurate) Search Data!
  • 17. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  • 18. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Dimension Widening for SEO: http://bit.ly/SEOwidening
  • 19. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Enable These and Update Your Tracking Code To include dc.js
  • 20. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Performance by Age
  • 21. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  • 22. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Find High Value Search Visitor Segments
  • 23. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Proving SEO Value in Google Analytics: http://moz.com/blog/proving-seo-value-in-google-analytics
  • 24. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO ValuePhoto Credit: brongaeh via Compfight
  • 25. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue
  • 26. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue Marketing Investment
  • 27. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue Product Cost Marketing Investment
  • 28. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue Product Cost Fixed Costs Marketing Investment
  • 29. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue Product Cost Fixed Costs Net Profit Marketing Investment
  • 30. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Gain From Investment (Net Profit) Cost of Investment Cost of Investment ROI True ROI Measurement: http://bit.ly/TrueROI
  • 31. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue $99,630 100% SEO Spend $10,942 - Return on SEO Spend $88,688 811% Cost of Goods Sold $77,625 78% Gross Revenue $11,063 11% Total Fixed Costs $5,000 5% Net Profit $6,063 6% True ROI 55%
  • 32. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue $99,630 100% Ad Spend $10,942 - Return on Ad Spend $88,688 811% Cost of Goods Sold $77,625 78% Gross Revenue $11,063 11% Total Fixed Costs $5,000 5% Net Profit $6,063 6% True ROI 55% We need to subtract the expenses needed to achieve revenue to understand true ROI Learn How To Get This Spreadsheet: http://bit.ly/SEO_ROI
  • 33. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue $149,445 100% SEO Spend $10,942 - Return on SEO Spend $138,503 1266% Cost of Goods Sold $116,437 78% Gross Revenue $22,066 15% Total Fixed Costs $5,000 5% Net Profit $17,066 17% True ROI 156%
  • 34. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  • 35. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value 43 Jeff Sauer Marketer and Entrepreneur Knowledge.Land Minneapolis, MN, USA Email: jeff@jeffalytics.com google.com/+JeffSauer Newsletter: bit.ly/jeffalytics