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Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value 2
Jeff Sauer
Marketer and Entrepreneur
Knowledge.Land
...
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Dig Deeper
into Google
Analytics
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Dig Deeper
into Google
Analytics
Prove
Business
Value
Photo Credit: One_Penny via Compfight
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Traffic Comparison by
Date Still Works Great!
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
No Keyword
Provided?
No Problem
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
What Does it
Mean?
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
How to steal some 'not provided' data back from Google...
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Not Perfect, but
Much Better!
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Beautiful (and Increasingly
More Accurate) Search Data!
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Dimension Widening for SEO: http://bit.ly/SEOwidening
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Enable These
and Update Your
Tracking Code
To include ...
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Performance
by Age
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Find High Value
Search Visitor
Segments
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Proving SEO Value in Google Analytics: http://moz.com/...
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO ValuePhoto Credit: brongaeh via Compfight
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue
Marketing
Investment
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue
Product
Cost
Marketing
Investment
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue
Product
Cost
Fixed
Costs
Marketing
Investment
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue
Product
Cost
Fixed
Costs
Net Profit
Marketing
...
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Gain From
Investment
(Net Profit)
Cost of
Investment
C...
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue $99,630 100%
SEO Spend $10,942 -
Return on SEO...
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue $99,630 100%
Ad Spend $10,942 -
Return on Ad S...
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Revenue $149,445 100%
SEO Spend $10,942 -
Return on SE...
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value 43
Jeff Sauer
Marketer and Entrepreneur
Knowledge.Land...
With Disruption Comes Opportunity: Proving SEO Value In A Not Provided World By Jeff Sauer
With Disruption Comes Opportunity: Proving SEO Value In A Not Provided World By Jeff Sauer
With Disruption Comes Opportunity: Proving SEO Value In A Not Provided World By Jeff Sauer
With Disruption Comes Opportunity: Proving SEO Value In A Not Provided World By Jeff Sauer
With Disruption Comes Opportunity: Proving SEO Value In A Not Provided World By Jeff Sauer
With Disruption Comes Opportunity: Proving SEO Value In A Not Provided World By Jeff Sauer
With Disruption Comes Opportunity: Proving SEO Value In A Not Provided World By Jeff Sauer
With Disruption Comes Opportunity: Proving SEO Value In A Not Provided World By Jeff Sauer
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With Disruption Comes Opportunity: Proving SEO Value In A Not Provided World By Jeff Sauer

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SMX Advanced 2014 Session #SMX #22A - Innovative Success Metrics For SEO With Disruption Comes Opportunity- Proving SEO Value In A Not Provided World By Jeff Sauer By Jeff Sauer @Jeffalytics Of Jeffalytics

Read up on SEO at http://searchengineland.com

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Transcript of "With Disruption Comes Opportunity: Proving SEO Value In A Not Provided World By Jeff Sauer"

  1. 1. Photo Credit: papalars via Compfight
  2. 2. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value 2 Jeff Sauer Marketer and Entrepreneur Knowledge.Land Minneapolis, MN, USA Email: jeff@jeffalytics.com google.com/+JeffSauer Newsletter: bit.ly/jeffalytics
  3. 3. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  4. 4. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  5. 5. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  6. 6. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Dig Deeper into Google Analytics
  7. 7. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Dig Deeper into Google Analytics Prove Business Value
  8. 8. Photo Credit: One_Penny via Compfight
  9. 9. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  10. 10. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Traffic Comparison by Date Still Works Great!
  11. 11. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value No Keyword Provided? No Problem
  12. 12. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value What Does it Mean?
  13. 13. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value How to steal some 'not provided' data back from Google: http://econsultancy.com/blog/8342-how-to-steal-some-not-provided-data-back-from-google
  14. 14. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Not Perfect, but Much Better!
  15. 15. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  16. 16. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Beautiful (and Increasingly More Accurate) Search Data!
  17. 17. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  18. 18. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Dimension Widening for SEO: http://bit.ly/SEOwidening
  19. 19. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Enable These and Update Your Tracking Code To include dc.js
  20. 20. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Performance by Age
  21. 21. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  22. 22. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Find High Value Search Visitor Segments
  23. 23. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Proving SEO Value in Google Analytics: http://moz.com/blog/proving-seo-value-in-google-analytics
  24. 24. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO ValuePhoto Credit: brongaeh via Compfight
  25. 25. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue
  26. 26. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue Marketing Investment
  27. 27. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue Product Cost Marketing Investment
  28. 28. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue Product Cost Fixed Costs Marketing Investment
  29. 29. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue Product Cost Fixed Costs Net Profit Marketing Investment
  30. 30. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Gain From Investment (Net Profit) Cost of Investment Cost of Investment ROI True ROI Measurement: http://bit.ly/TrueROI
  31. 31. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue $99,630 100% SEO Spend $10,942 - Return on SEO Spend $88,688 811% Cost of Goods Sold $77,625 78% Gross Revenue $11,063 11% Total Fixed Costs $5,000 5% Net Profit $6,063 6% True ROI 55%
  32. 32. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue $99,630 100% Ad Spend $10,942 - Return on Ad Spend $88,688 811% Cost of Goods Sold $77,625 78% Gross Revenue $11,063 11% Total Fixed Costs $5,000 5% Net Profit $6,063 6% True ROI 55% We need to subtract the expenses needed to achieve revenue to understand true ROI Learn How To Get This Spreadsheet: http://bit.ly/SEO_ROI
  33. 33. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value Revenue $149,445 100% SEO Spend $10,942 - Return on SEO Spend $138,503 1266% Cost of Goods Sold $116,437 78% Gross Revenue $22,066 15% Total Fixed Costs $5,000 5% Net Profit $17,066 17% True ROI 156%
  34. 34. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value
  35. 35. Jeff Sauer | @jeffalytics | www.jeffalytics.com | Proving SEO Value 43 Jeff Sauer Marketer and Entrepreneur Knowledge.Land Minneapolis, MN, USA Email: jeff@jeffalytics.com google.com/+JeffSauer Newsletter: bit.ly/jeffalytics
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