Your SlideShare is downloading. ×
  • Like
Why Structured Data and Semantic SEO are Important by Mike Arnesen
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Why Structured Data and Semantic SEO are Important by Mike Arnesen

  • 299 views
Published

"From SMX East 2013 / SearchMarketingExpo.com - Why Structured Data & Semantic SEO Are Important by @MikeArnesen #SMX #21C …

"From SMX East 2013 / SearchMarketingExpo.com - Why Structured Data & Semantic SEO Are Important by @MikeArnesen #SMX #21C

Slide deck from Mike Arnesen of SwellPath's presentation on how semantic search is continuing to evolve. "

Published in Technology , Design
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
299
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
16
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. WHY STRUCTURED DATA & SEMANTIC SEO ARE IMPORTANT # Mike Arnesen SwellPath @MikeArnesen #SMX #21C October 2, 2013 #
  • 2. Sweet Hashtags: #SMX #21c Hi, SMX! Mike Arnesen SEO Team Manager, SwellPath Google.com/search?q=mike+arnesen
  • 3. @mike_arnesen #SMX #21C What’s wrong with the web anyway?
  • 4. @mike_arnesen #SMX #21C What does it mean?! Without advanced analysis, it’s hard to understand what pages and sites are about.
  • 5. @mike_arnesen #SMX #21C How we used to convey meaning…
  • 6. @mike_arnesen #SMX #21C Okay …we’re not that bad anymore.
  • 7. @mike_arnesen #SMX #21C Semantic markup changes everything. It’s our mechanism for creating meaningful data!
  • 8. @mike_arnesen #SMX #21C
  • 9. @mike_arnesen #SMX #21C
  • 10. @mike_arnesen #SMX #21C
  • 11. @mike_arnesen #SMX #21C Data pulled from semantic markup is everywhere!
  • 12. @mike_arnesen #SMX #21C What do you mean by “data”? Objects Properties Relationships
  • 13. @mike_arnesen #SMX #21C From Documents to Data Documents (i.e. web pages) can only be read. Data can be used in any way you can imagine. The data from a document can be disassembled, rearranged, & reassembled.
  • 14. @mike_arnesen #SMX #21C When combined, data can be more interesting than the individual pieces themselves.
  • 15. @mike_arnesen #SMX #21C Shared vocabularies make semantic markup meaningful.
  • 16. @mike_arnesen #SMX #21C What is Semantic SEO? Providing open, structured data in order to increase search visibility by helping connect users with information that they want and need.
  • 17. @mike_arnesen #SMX #21C “I don’t want to lose traffic!”
  • 18. @mike_arnesen #SMX #21C You could lose traffic! Yet providing open data earns your site greater trust. A trustworthy resource is worthy of being promoted!
  • 19. @mike_arnesen #SMX #21C Let’s fast forward “Webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.” - Google, 2013
  • 20. @mike_arnesen #SMX #21C Let’s fast forward “Webmasters can improve the rank of their sites by providing high quality data that users & applications will want to use.” - Google, future
  • 21. @mike_arnesen #SMX #21C Semantic SEO is the new frontier It allows for more effective organization of the web.
  • 22. @mike_arnesen #SMX #21C Delivering more comprehensive & relevant information
  • 23. @mike_arnesen #SMX #21C Make your site a resource Linked data is a vital building block of the semantic web. Could it be that sites providing a wealth of data will receive the same credit as the sites who are frequently linked to? The more your data is referenced, the more credible your resource becomes.
  • 24. @mike_arnesen #SMX #21C Thank you!
  • 25. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: # 26