Why Getting Mobile SEO Rght Matters by Bryson Meunier
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Why Getting Mobile SEO Rght Matters by Bryson Meunier

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From SMX East 2013 / SearchMarketingExpo.com - Getting Mobile SEO Right Because Now Google Really Cars by @BrysonMeunier - #SMX #14C ...

From SMX East 2013 / SearchMarketingExpo.com - Getting Mobile SEO Right Because Now Google Really Cars by @BrysonMeunier - #SMX #14C

Slide deck from Bryson Meunier of Resolution Media on the latest trends in mobile usage stats, best practices for mobile SEO - search engine optimization for mobile search engine results.

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    Why Getting Mobile SEO Rght Matters by Bryson Meunier Why Getting Mobile SEO Rght Matters by Bryson Meunier Presentation Transcript

    • GETTING MOBILE SEO RIGHT # Bryson Meunier Resolution Media @BrysonMeunier #SMX #14C October 1, 2013 #
    • DOES GOOGLE REALLY CARE? 2
    • TWO METAPHORS FOR MOBILE CHANGE 3
    • TWO METAPHORS FOR MOBILE CHANGE 4
    • 5
    • RKG: 1 IN 4 GOOGLE SEARCHES IS MOBILE 6
    • MOBILE INTERNET USAGE DOUBLING EVERY YEAR 7
    • 8 GOOGLE: MOBILE = 40% OF SEARCHES IN INDIA (2011)
    • • “Mobile search is definitely going to surpass desktop search. The lines will pass, and I think they’ll pass before anyone thought they would.” – Scott B. Huffman, Google Engineering Director who leads the search evaluation team and works on mobile search Source: http://www.nytimes.com/2011/04/25/technology/25mobile.html GOOGLE: MOBILE SEARCH WILL BE BIGGER THAN DESKTOP 9
    • Source: http://www.biakelsey.com/company/press-releases/120418-Mobile-Local-Search-Volume-Will-Surpass-Desktop-Local-Search-in-2015.asp KELSEY GROUP: MOBILE SEARCH WILL BE BIGGER THAN DESKTOP IN 2015 10
    • MULTISCREEN USER IS HERE. Source: http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html 11
    • MULTISCREEN USER IS HERE. Source: http://www.google.com/think/research-studies/the-new-multi-screen-world-study.html 12
    • QUERIES ARE (OFTEN) DIFFERENT 13
    • NEW WAYS TO ENGAGE 14
    • MARKETERS ARE RECOGNIZING MOBILE SEO 15
    • SEARCH RESULTS ARE DIFFERENT 16
    • 2012: GOOGLE SMARTPHONE SEARCH LARGELY UNUSABLE 17 Full study at http://resolutionmedia.com/us/white-papers/rank-higher-in-google-mobile-search/
    • NEW GUIDELINES IN 2013 • No App Interstitials • No Faulty Redirects • Redirects to Homepage • Smartphone-only 404s • No Unplayable Videos • No Slow-loading Pages 18
    • “To improve the search experience for smartphone users and address their pain points, we plan to roll out several ranking changes in the near future that address sites that are misconfigured for smartphone users.” http://googlewebmastercentral.blogspot.com/2013/06/changes-in-rankings-of- smartphone_11.html 19
    • NEAR FUTURE? Smartphone only 404 App interstitial Redirects to homepage Unplayable videosSlow loading 20
    • Smartphone only 404 21 • Brand pages not available in mobile • Multiple brand queries lead to three smartphone only error pages • Error pages are indexed
    • Smartphone only 404 22
    • urls Redirects to homepage 23 • All queries to Indianapolis TV channel appear to redirect to homepage • Each passes through /redirect/index.php before sending searcher to homepage
    • Redirects to homepage 24
    • App interstitial 25 • App interstitial appears when user agent is detected • Message is specific to operating system
    • App interstitial 26
    • Slow loading 27 • Site home page takes more than 10 seconds to load on 3g connection • Received 47/100 for Mobile and 30/100 for Desktop in Google’s PageSpeed Insights tool: http://developers.google.com/spee d/pagespeed/insights/?url=m.thestar .com
    • Slow loading 28
    • Unplayable videos 29 • Most videos on tv.yahoo.com are not playable on smartphones • Either displays plugin not supported or “not available in the browser on mobile devices” error message
    • Unplayable videos 30
    • SMARTPHONE SITES WITH MISCONFIGURATION ERRORS WIN 31 Net rankings impact for smartphone queries
    • PRELIMINARY TAKEAWAYS • Google doesn’t appear to be penalizing for these smartphone misconfigurations yet • Fix all of them if you can in good time • If app interstitials are profitable, your ranking will not suffer today from leaving them up • Mobile searcher experience will be important in the future, though not necessarily today 32
    • GOOGLE MISCONFIGURATIONS 33 App interstitials Unplayable videos
    • LONG ROAD TO GOOGLE MOBILE SEARCH QUALITY 34 App downloads for multiple platforms when I can only be on one phone Useless content like printable coupons or QR codes on mobile sites Games or other content that don’t work on mobile devices
    • Bryson Meunier Director, SEO Strategy Resolution Media bmeunier@resolutionmedia.com http://www.brysonmeunier.com http://www.resolutionmedia.com @brysonmeunier +Bryson Meunier Scan to visit m.brysonmeunier.com THANK YOU!
    • http://www.slideshare.net/SearchMarketingExpo # see more presentations at: # 3