Why Enhanced Campaigns Are Wonderful by Alastair Dent

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Why Enhanced Campaigns Are Wonderful by Alastair Dent

  1. 1. WHY ENHANCED CAMPAIGNS ARE WONDERFUL # Alastair Dent Perscopix @perscopix #SMX #12D October 1, 2013 #
  2. 2. © Periscopix 2013 www.periscopix.co.uk Alistair Dent Head of PPC Periscopix
  3. 3. © Periscopix 2013 www.periscopix.co.uk Desktop Tablet Mobile
  4. 4. © Periscopix 2013 www.periscopix.co.uk People don’t care what device they use
  5. 5. © Periscopix 2013 www.periscopix.co.uk Context is key
  6. 6. © Periscopix 2013 www.periscopix.co.uk Is the person “in” or “out”?
  7. 7. © Periscopix 2013 www.periscopix.co.uk image: www.freeimages.co.uk
  8. 8. © Periscopix 2013 www.periscopix.co.uk keyword proximity opening hours
  9. 9. © Periscopix 2013 www.periscopix.co.uk keyword device time of day
  10. 10. © Periscopix 2013 www.periscopix.co.uk page content browsing history website domain
  11. 11. © Periscopix 2013 www.periscopix.co.uk RLSA
  12. 12. © Periscopix 2013 www.periscopix.co.uk keyword proximity opening hours RLSA
  13. 13. © Periscopix 2013 www.periscopix.co.uk
  14. 14. © Periscopix 2013 www.periscopix.co.uk • The opportunities overweigh the difficulties • Layer multipliers based on conversion rate – funnel as much budget into the best areas as possible • Work per device, but start from considering context instead
  15. 15. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #

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