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Why Enhanced Campaigns Are Wonderful by Alastair Dent
 

Why Enhanced Campaigns Are Wonderful by Alastair Dent

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    Why Enhanced Campaigns Are Wonderful by Alastair Dent Why Enhanced Campaigns Are Wonderful by Alastair Dent Presentation Transcript

    • WHY ENHANCED CAMPAIGNS ARE WONDERFUL # Alastair Dent Perscopix @perscopix #SMX #12D October 1, 2013 #
    • © Periscopix 2013 www.periscopix.co.uk Alistair Dent Head of PPC Periscopix
    • © Periscopix 2013 www.periscopix.co.uk Desktop Tablet Mobile
    • © Periscopix 2013 www.periscopix.co.uk People don’t care what device they use
    • © Periscopix 2013 www.periscopix.co.uk Context is key
    • © Periscopix 2013 www.periscopix.co.uk Is the person “in” or “out”?
    • © Periscopix 2013 www.periscopix.co.uk image: www.freeimages.co.uk
    • © Periscopix 2013 www.periscopix.co.uk keyword proximity opening hours
    • © Periscopix 2013 www.periscopix.co.uk keyword device time of day
    • © Periscopix 2013 www.periscopix.co.uk page content browsing history website domain
    • © Periscopix 2013 www.periscopix.co.uk RLSA
    • © Periscopix 2013 www.periscopix.co.uk keyword proximity opening hours RLSA
    • © Periscopix 2013 www.periscopix.co.uk
    • © Periscopix 2013 www.periscopix.co.uk • The opportunities overweigh the difficulties • Layer multipliers based on conversion rate – funnel as much budget into the best areas as possible • Work per device, but start from considering context instead
    • http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #