0
@duaneforrester
Bing Webmaster Tools
Speaks at shows, runs community and blog,
provides guidance on new WM tools
www.bing....
Image credit: www.conducthq.com
That means, that in one week, we ingest
more data into Bing than the number of
webpages th...
• Signal of topical authority
• Real-time – engines want fresh
content, fast
• Integrated social signals influence click
a...
Image credit: www.conducthq.com
Image credit: www.conducthq.com
Image credit: www.conducthq.com
Twitter on NYE 2010
Core Strategies Op. Strategies Tactics
Plan … or #FAIL
6 seconds to start a relationship
http://socialmediatoday.com/julie-
blakley/1516266/7-brands-getting-
creative-vine
Final Thought
Why Does Social Media Matter To Search Engines Like Bing
Why Does Social Media Matter To Search Engines Like Bing
Why Does Social Media Matter To Search Engines Like Bing
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Why Does Social Media Matter To Search Engines Like Bing

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Smx West 2014 Session #Smx #24D - Social Meets Search: Where Are We Now; Where Are We Going? Presentation Why Does Social Media Matter To Search Engines Like Bing By Duane Forrester @Duaneforrester Of Bing

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Transcript of "Why Does Social Media Matter To Search Engines Like Bing"

  1. 1. @duaneforrester Bing Webmaster Tools Speaks at shows, runs community and blog, provides guidance on new WM tools www.bing.com/toolbox/webmasters Does he have a clue? 14+ years as an inhouse SEO; ran seo at MSN; has helped Disney, GAP, Walmart + http://www.linkedin.com/in/dforrester And this helps me how? Blogging since 2001; owns 150 domains; makes money online http://twitter.com/DuaneForrester what does duane do at bing
  2. 2. Image credit: www.conducthq.com That means, that in one week, we ingest more data into Bing than the number of webpages that existed in 2005.
  3. 3. • Signal of topical authority • Real-time – engines want fresh content, fast • Integrated social signals influence click actions of searchers • Social signals remain only a few of thousands of signals for organic ranking Social = You influencing people who in turn influence us.
  4. 4. Image credit: www.conducthq.com
  5. 5. Image credit: www.conducthq.com
  6. 6. Image credit: www.conducthq.com Twitter on NYE 2010
  7. 7. Core Strategies Op. Strategies Tactics Plan … or #FAIL
  8. 8. 6 seconds to start a relationship http://socialmediatoday.com/julie- blakley/1516266/7-brands-getting- creative-vine
  9. 9. Final Thought
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