Why Does Social Media Matter To Search Engines Like Bing

3,069 views
3,080 views

Published on

Smx West 2014 Session #Smx #24D - Social Meets Search: Where Are We Now; Where Are We Going? Presentation Why Does Social Media Matter To Search Engines Like Bing By Duane Forrester @Duaneforrester Of Bing

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,069
On SlideShare
0
From Embeds
0
Number of Embeds
2,135
Actions
Shares
0
Downloads
40
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Why Does Social Media Matter To Search Engines Like Bing

  1. 1. @duaneforrester Bing Webmaster Tools Speaks at shows, runs community and blog, provides guidance on new WM tools www.bing.com/toolbox/webmasters Does he have a clue? 14+ years as an inhouse SEO; ran seo at MSN; has helped Disney, GAP, Walmart + http://www.linkedin.com/in/dforrester And this helps me how? Blogging since 2001; owns 150 domains; makes money online http://twitter.com/DuaneForrester what does duane do at bing
  2. 2. Image credit: www.conducthq.com That means, that in one week, we ingest more data into Bing than the number of webpages that existed in 2005.
  3. 3. • Signal of topical authority • Real-time – engines want fresh content, fast • Integrated social signals influence click actions of searchers • Social signals remain only a few of thousands of signals for organic ranking Social = You influencing people who in turn influence us.
  4. 4. Image credit: www.conducthq.com
  5. 5. Image credit: www.conducthq.com
  6. 6. Image credit: www.conducthq.com Twitter on NYE 2010
  7. 7. Core Strategies Op. Strategies Tactics Plan … or #FAIL
  8. 8. 6 seconds to start a relationship http://socialmediatoday.com/julie- blakley/1516266/7-brands-getting- creative-vine
  9. 9. Final Thought

×