Why Does Social Media Matter To Search Engines Like Bing
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Why Does Social Media Matter To Search Engines Like Bing

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Smx West 2014 Session #Smx #24D - Social Meets Search: Where Are We Now; Where Are We Going? Presentation Why Does Social Media Matter To Search Engines Like Bing By Duane Forrester @Duaneforrester......

Smx West 2014 Session #Smx #24D - Social Meets Search: Where Are We Now; Where Are We Going? Presentation Why Does Social Media Matter To Search Engines Like Bing By Duane Forrester @Duaneforrester Of Bing

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  • 1. @duaneforrester Bing Webmaster Tools Speaks at shows, runs community and blog, provides guidance on new WM tools www.bing.com/toolbox/webmasters Does he have a clue? 14+ years as an inhouse SEO; ran seo at MSN; has helped Disney, GAP, Walmart + http://www.linkedin.com/in/dforrester And this helps me how? Blogging since 2001; owns 150 domains; makes money online http://twitter.com/DuaneForrester what does duane do at bing
  • 2. Image credit: www.conducthq.com That means, that in one week, we ingest more data into Bing than the number of webpages that existed in 2005.
  • 3. • Signal of topical authority • Real-time – engines want fresh content, fast • Integrated social signals influence click actions of searchers • Social signals remain only a few of thousands of signals for organic ranking Social = You influencing people who in turn influence us.
  • 4. Image credit: www.conducthq.com
  • 5. Image credit: www.conducthq.com
  • 6. Image credit: www.conducthq.com Twitter on NYE 2010
  • 7. Core Strategies Op. Strategies Tactics Plan … or #FAIL
  • 8. 6 seconds to start a relationship http://socialmediatoday.com/julie- blakley/1516266/7-brands-getting- creative-vine
  • 9. Final Thought