What You Need to Know About Using Facebook Ads by Merry Morud
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What You Need to Know About Using Facebook Ads by Merry Morud

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What You Need to Know About Using Facebook Ads by Merry Morud of Aimclear

What You Need to Know About Using Facebook Ads by Merry Morud of Aimclear

#SMXsocial13 #SMX #13B

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    What You Need to Know About Using Facebook Ads by Merry Morud What You Need to Know About Using Facebook Ads by Merry Morud Presentation Transcript

    • aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
    • @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Overview | FB Ads Best Practices • News Feed vs. Right-Rail • Targeting – Limitations – Qualifiers • Bidding Strategies • Conversion Tracking for B2B (& B2C) Success @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Why I Fell in <3 with Facebook Ads: @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® Flickr Image Credit: Calamity Photograph
    • @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® Flickr Image Credit: Mararie
    • Why I Fell in <3 with Facebook Ads: They’re FLASHY(er)! @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Why I Fell in <3 with Facebook Ads: They’re FLASHY(er)! @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • BRAND FB Ads: News Feed | FB Ads Best Practices BRAND Text = 90 Characters 315px 600px BRAND Headline = 25 Characters @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • FB Ads: Right-Rail Making a Case | FB Ads Best Practices Headline = 25 Characters Text = 90 Characters 72px 100px @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Ads: News Feed vs. Right-Rail | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Ads: News Feed vs. Right-Rail | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® Flickr Image Credit: yiie
    • News Feed Ads: INVESTIGATE Your Data | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • News Feed Ads: INVESTIGATE Your Data | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • News Feed Ads: INVESTIGATE Your Data | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® Flickr Image Credit: yiie
    • News Feed Ads – A Brand’s Nightmare? | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® Flickr Image Credit: Pumpkincat210
    • New Updates Driving Advertisers Insane| FB Ads Best Practices • Cannot Edit URLs after Creation in Create Flow • Editing Ad… Reverts Ad Name to default (URL) @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® Flickr Image Credit: Calamity Photograph
    • | FB Ads Best Practices SERIOUSLY DEEP TARGETING @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® Flickr Image Credit: YoTuT
    • | FB Ads Best Practices Only Available in Power Editor @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Targeting: 3rd Party Data | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Targeting | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Targeting: Facebook Categories | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Targeting: Facebook Categories | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Targeting: Facebook Categories | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Targeting: Facebook Categories | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Targeting: Facebook Categories | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Targeting: Precise Interests | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® Flickr Image Credit: woodleywonderworks
    • @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® Flickr Image Credit: Muffet/calliope
    • Targeting: Precise Interests Caveat | FB Ads Best Practices #Restaurant management, #Hotel manager, restaurant management, mgs restaurant, restaurant owner, restaurant manager, assistant restaurant manager, restaurant general manager, restaurant week @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Whole Human Targeting Occupations & Employment Groups &Affiliations Publications Online & Off Product Categories Classic Mainstream Interests Freaky Predilection Competitors @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Focus Your Audience @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® Flickr Image Credit: daveograve
    • Targeting: Focus & Qualify Your Audience | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • FB Ads: Bidding Strategy | FB Ads Best Practices • TEST for Yourself • Large Audiences = CPC • Overbid • Small Audience = (forced) CPM @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • FB Ads: Bidding Strategy | FB Ads Best Practices @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • FB Ads: Bidding Strategy for SATURATION | FB Ads Best Practices Metrics to WATCH: • Reach • Frequency @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • FB Ads: Tracking Conversion| FB Ads Best Practices Conversions & Success Actions: • Sales • Alt. Cart Abandons • Lead-Gen/Registration • • • • • • • • • Asset Download Free Trial Community Signup New Release Signup Google Analytics Tracking: • URL Parameters + “Events” in Analytics Asset View/Download Video View App Download Request for More Info/Service/Support Etc… @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Facebook Ads Best Practices | Takeaways • Facebook = Volume + Time on Site • News Feed Ads: Bigger, Flashier, Better Real Estate… – EVALUATE Clicks to Website – Careful… can’t see/control comments – Pain to create • Bidding: – Small Audience = CPM • Targeting: Use Categories to Focus Your Audience • Precise Interest are Still Valuable @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
    • Thanks! aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.