Using Twitter for Business - SMX Social Media Bootcamp March 2014
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Smx West 2014 Social Media Marketing Bootcamp Session #Smx #14C - Twitter For Business Presentation By Ric Dragon @Ricdragon Of Dragon Search

Smx West 2014 Social Media Marketing Bootcamp Session #Smx #14C - Twitter For Business Presentation By Ric Dragon @Ricdragon Of Dragon Search

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Using Twitter for Business - SMX Social Media Bootcamp March 2014 Presentation Transcript

  • 1. Ric Dragon @RicDragon Twitter for Business with Ric Dragon author of Social Marketology, CEO of DragonSearch
  • 2. 2007
  • 3. Re-create this so that it’s dynamic over powerpoint slides – and can talk about each section! Me Tweet You follow Followers Lists Profile
  • 4. Re-create this so that it’s dynamic over powerpoint slides – and can talk about each section! @ Connect Me # Discover Advertising!
  • 5. Anatomy of a Tweet Name
  • 6. Anatomy of a Tweet Username
  • 7. Usernames… • Upper/lowercase, numbers, and underscores… • How that’s different than Display name • Real name or handle? User Names
  • 8. Anatomy of a Tweet Hashtag
  • 9. Anatomy of a Tweet Mention
  • 10. Anatomy of a Tweet Shortened URL
  • 11. Anatomy of a Tweet “via” or “by”
  • 12. Anatomy of a Tweet reply
  • 13. Anatomy of a Tweet
  • 14. Anatomy of a Tweet retweet
  • 15. Anatomy of a Tweet - Retweets
  • 16. Anatomy of a Tweet Favorite
  • 17. Anatomy of a Tweet - Favorite
  • 18. Anatomy of a Tweet More
  • 19. Usernames… User Names
  • 20. Usernames… @ Connect
  • 21. Usernames… The art of tweeting
  • 22. Usernames… The art of tweeting
  • 23. Usernames… “Best Practices” 1.More @ Tweets! 2.If you start a tweet with “@” 3.Don’t automate 4.Add value in what you tweet 5.Leave room for retweets
  • 24. Usernames… Why Lists? 1. Use Twitter lists to connect with influencers 2. Consider the story that your list of lists is telling 3. Subscribe to lists that list you
  • 25. tweetup word of the day: March 15, 2009 A group of friends on Twitter (social network) that are planning to meet up. A request by a user to meet with friends via Twitter.
  • 26. TweetChats • #Blogchat for instance • Create your own • Twitterchat list • Etiquette • Summary posts and recaps Twitter Chats
  • 27. Twitter Chat Etiquette • Stay on topic • Number your answers • Don’t self-promote unless... • RT with attribution • If late, don’t ask “what’s the topic?” • Say THANK YOU Twitter Chat Etiquette
  • 28. Bring it offline Participate in conversations Really connect with individuals Become a part of your communities Engage in community for ½ every day Help 5 people out per day Join 3 Twitter Chats each week Host Meet-ups Making BUSINESS $$$$$$$$
  • 29. A Virtuous Cycle
  • 30. Q&A
  • 31. Ric Dragon, DragonSearch dragon@dragonsearch.net Twitter: @ricdragon text your email address to: 845-377-5162 for templates Thank You!