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AdWords & BingAds Editors:
PPC Power Tools
Presented by:
David Szetela
• Founder and CEO of pay-for-performance PPC
Advertising agency FMB Media
• Author of two books on PPC
• Frequent speaker ...
Use Editors to…
#smx @Szetela
• Create campaigns, ad groups, ads, etc.
• Search and replace almost anything
• Make mass ch...
Use Web User Interfaces to…
#smx @Szetela
• View pretty, useful graphs
• Report via dimensions and segments
• Perform task...
Today I’ll Cover
• Bulk Modified Broad Match
• Mass Changes to Settings
• Copy/Paste Multiple Ads
• Using Excel with AdWor...
Mass Modified Broad Match
#smx @Szetela
• Copy and paste keywords
• Change match type to Broad
• Append + sign to each
• R...
Mass Modified Broad Match
#smx @Szetela
Mass Modified Broad Match
#smx @Szetela
Mass Modified Broad Match
#smx @Szetela
Mass Modified Broad Match
#smx @Szetela
Mass Modified Broad Match
#smx @Szetela
Mass Modified Broad Match
#smx @Szetela
Mass Modified Broad Match
#smx @Szetela
Mass Changes to Settings
#smx @Szetela
Mass Changes to Settings
#smx @Szetela
Copy & Paste Ads – Multiple Ad Groups
#smx @Szetela
Copy & Paste Ads – Multiple Ad Groups
#smx @Szetela
Importing from Excel
#smx @Szetela
• It’s all in the column headers
• Almost anything can be imported
• Create new entitie...
Excel Import Example - Create a
Campaign
#smx @Szetela
Excel Import Example
#smx @Szetela
Excel Import Example
#smx @Szetela
Excel Import Example
#smx @Szetela
Excel Import Example
#smx @Szetela
Excel Import Example
#smx @Szetela
Excel Import Example
#smx @Szetela
Advanced Filters
#smx @Szetela
Advanced Filters – Find Bad Keywords
#smx @Szetela
BingAds Editor
#smx @Szetela
• New version released February 28
• Faster, more-fully-featured
• Nearly at parity with AdWo...
BingAds Editor
#smx @Szetela
Advanced Search
#smx @Szetela
Call Extensions Supported
#smx @Szetela
AdWords Import
#smx @Szetela
AdWords Import
#smx @Szetela
AdWords Import
#smx @Szetela
AdWords Import Gotchas
#smx @Szetela
• Location targeting (e.g. radius)
• Ad text and keyword disapprovals
• Negative keyw...
AdWords & BingAds Editors:
PPC Power Tools
Presented by:
David Szetela
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Using AdWords and BingAds Editors as PPC Power Tools

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Smx West 2014 Session #Smx #33C - What’S In My Sem Toolbox?Presentation Using Adwords And Bingads Editors As Ppc Power Tools By David Szetela @Szetela Of Fmb Media

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Transcript of "Using AdWords and BingAds Editors as PPC Power Tools"

  1. 1. AdWords & BingAds Editors: PPC Power Tools Presented by: David Szetela
  2. 2. • Founder and CEO of pay-for-performance PPC Advertising agency FMB Media • Author of two books on PPC • Frequent speaker at Pubcon, SES, SMX, etc. • Voted one of top 25 PPC experts by PPC Hero About David Szetela #smx @Szetela
  3. 3. Use Editors to… #smx @Szetela • Create campaigns, ad groups, ads, etc. • Search and replace almost anything • Make mass changes, e.g. settings • Perform fast interactive data analyses • Quickly generate reports • Save LOTS of time!
  4. 4. Use Web User Interfaces to… #smx @Szetela • View pretty, useful graphs • Report via dimensions and segments • Perform tasks unsupported by editors, e.g extensions, settings • See real(-ish)-time data • Waste time
  5. 5. Today I’ll Cover • Bulk Modified Broad Match • Mass Changes to Settings • Copy/Paste Multiple Ads • Using Excel with AdWords Editor • AE Advanced Filters • BingAds Editor • Importing AdWords to BingAds #smx @Szetela
  6. 6. Mass Modified Broad Match #smx @Szetela • Copy and paste keywords • Change match type to Broad • Append + sign to each • Replace space with space +
  7. 7. Mass Modified Broad Match #smx @Szetela
  8. 8. Mass Modified Broad Match #smx @Szetela
  9. 9. Mass Modified Broad Match #smx @Szetela
  10. 10. Mass Modified Broad Match #smx @Szetela
  11. 11. Mass Modified Broad Match #smx @Szetela
  12. 12. Mass Modified Broad Match #smx @Szetela
  13. 13. Mass Modified Broad Match #smx @Szetela
  14. 14. Mass Changes to Settings #smx @Szetela
  15. 15. Mass Changes to Settings #smx @Szetela
  16. 16. Copy & Paste Ads – Multiple Ad Groups #smx @Szetela
  17. 17. Copy & Paste Ads – Multiple Ad Groups #smx @Szetela
  18. 18. Importing from Excel #smx @Szetela • It’s all in the column headers • Almost anything can be imported • Create new entities or modify existing ones
  19. 19. Excel Import Example - Create a Campaign #smx @Szetela
  20. 20. Excel Import Example #smx @Szetela
  21. 21. Excel Import Example #smx @Szetela
  22. 22. Excel Import Example #smx @Szetela
  23. 23. Excel Import Example #smx @Szetela
  24. 24. Excel Import Example #smx @Szetela
  25. 25. Excel Import Example #smx @Szetela
  26. 26. Advanced Filters #smx @Szetela
  27. 27. Advanced Filters – Find Bad Keywords #smx @Szetela
  28. 28. BingAds Editor #smx @Szetela • New version released February 28 • Faster, more-fully-featured • Nearly at parity with AdWords Editor – and very similar in function • Dynamite “Import from Google” feature
  29. 29. BingAds Editor #smx @Szetela
  30. 30. Advanced Search #smx @Szetela
  31. 31. Call Extensions Supported #smx @Szetela
  32. 32. AdWords Import #smx @Szetela
  33. 33. AdWords Import #smx @Szetela
  34. 34. AdWords Import #smx @Szetela
  35. 35. AdWords Import Gotchas #smx @Szetela • Location targeting (e.g. radius) • Ad text and keyword disapprovals • Negative keywords – no Broad Negative in BingAds • Surprisingly few incompatibilities
  36. 36. AdWords & BingAds Editors: PPC Power Tools Presented by: David Szetela
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