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Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
Using AdWords and BingAds Editors as PPC Power Tools
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Using AdWords and BingAds Editors as PPC Power Tools

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Smx West 2014 Session #Smx #33C - What’S In My Sem Toolbox?Presentation Using Adwords And Bingads Editors As Ppc Power Tools By David Szetela @Szetela Of Fmb Media

Smx West 2014 Session #Smx #33C - What’S In My Sem Toolbox?Presentation Using Adwords And Bingads Editors As Ppc Power Tools By David Szetela @Szetela Of Fmb Media

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  • 1. AdWords & BingAds Editors: PPC Power Tools Presented by: David Szetela
  • 2. • Founder and CEO of pay-for-performance PPC Advertising agency FMB Media • Author of two books on PPC • Frequent speaker at Pubcon, SES, SMX, etc. • Voted one of top 25 PPC experts by PPC Hero About David Szetela #smx @Szetela
  • 3. Use Editors to… #smx @Szetela • Create campaigns, ad groups, ads, etc. • Search and replace almost anything • Make mass changes, e.g. settings • Perform fast interactive data analyses • Quickly generate reports • Save LOTS of time!
  • 4. Use Web User Interfaces to… #smx @Szetela • View pretty, useful graphs • Report via dimensions and segments • Perform tasks unsupported by editors, e.g extensions, settings • See real(-ish)-time data • Waste time
  • 5. Today I’ll Cover • Bulk Modified Broad Match • Mass Changes to Settings • Copy/Paste Multiple Ads • Using Excel with AdWords Editor • AE Advanced Filters • BingAds Editor • Importing AdWords to BingAds #smx @Szetela
  • 6. Mass Modified Broad Match #smx @Szetela • Copy and paste keywords • Change match type to Broad • Append + sign to each • Replace space with space +
  • 7. Mass Modified Broad Match #smx @Szetela
  • 8. Mass Modified Broad Match #smx @Szetela
  • 9. Mass Modified Broad Match #smx @Szetela
  • 10. Mass Modified Broad Match #smx @Szetela
  • 11. Mass Modified Broad Match #smx @Szetela
  • 12. Mass Modified Broad Match #smx @Szetela
  • 13. Mass Modified Broad Match #smx @Szetela
  • 14. Mass Changes to Settings #smx @Szetela
  • 15. Mass Changes to Settings #smx @Szetela
  • 16. Copy & Paste Ads – Multiple Ad Groups #smx @Szetela
  • 17. Copy & Paste Ads – Multiple Ad Groups #smx @Szetela
  • 18. Importing from Excel #smx @Szetela • It’s all in the column headers • Almost anything can be imported • Create new entities or modify existing ones
  • 19. Excel Import Example - Create a Campaign #smx @Szetela
  • 20. Excel Import Example #smx @Szetela
  • 21. Excel Import Example #smx @Szetela
  • 22. Excel Import Example #smx @Szetela
  • 23. Excel Import Example #smx @Szetela
  • 24. Excel Import Example #smx @Szetela
  • 25. Excel Import Example #smx @Szetela
  • 26. Advanced Filters #smx @Szetela
  • 27. Advanced Filters – Find Bad Keywords #smx @Szetela
  • 28. BingAds Editor #smx @Szetela • New version released February 28 • Faster, more-fully-featured • Nearly at parity with AdWords Editor – and very similar in function • Dynamite “Import from Google” feature
  • 29. BingAds Editor #smx @Szetela
  • 30. Advanced Search #smx @Szetela
  • 31. Call Extensions Supported #smx @Szetela
  • 32. AdWords Import #smx @Szetela
  • 33. AdWords Import #smx @Szetela
  • 34. AdWords Import #smx @Szetela
  • 35. AdWords Import Gotchas #smx @Szetela • Location targeting (e.g. radius) • Ad text and keyword disapprovals • Negative keywords – no Broad Negative in BingAds • Surprisingly few incompatibilities
  • 36. AdWords & BingAds Editors: PPC Power Tools Presented by: David Szetela

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