Where Social Media Is Headed with Visuals & Images by Andrew Melchoir

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From SMX East 2013 / SearchMarketingExpo.com - A Photo is Worth A Thousand Links by @atraine #SMX #34C.

Slide deck from Andrew Melchoir of Avalaunch Media looks at how visual impact and viral images, videos have resulted in massive growth in traffic from social networks like Pinterest, Instagram, Vine and others.

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Where Social Media Is Headed with Visuals & Images by Andrew Melchoir

  1. 1. TRENDING VISUAL: WHERE SOCIAL IS HEADED # Andrew Melchoir Avalaunch Media @atraine #SMX #34C October 3, 2013 #
  2. 2. @atraine • VP & Founder of Avalaunch Media • Content Marketing • Search • Web Dev/Design
  3. 3. @atraine Trends To More Visuals • Pinterest Created a Monster • Facebook Timeline Changes • Reply/Comment with Image • Instagram Videos • Larger Head/Cover Images Visual Social Media Marketing – Krista Neher
  4. 4. @atraine # 1
  5. 5. @atraine • Images get 50% more interaction than other content • 6 Billion photos uploaded each month • Photos get 7x more likes and 10x more shares than links
  6. 6. @atraine •Screen Capture •Share Image with description
  7. 7. @atraine DO THIS NOT THIS
  8. 8. @atraine Check Big Brands Like
  9. 9. @atraine 4000% growth in the last year 80% of Pins are Repins
  10. 10. @atraine Optimize Images for Pinterest • Include a Pin It button on ALL products • Don’t serve images through Java/other • Utilize Open Graph tags on product pages • Utilize unique non-stock photos • PIN IT
  11. 11. @atraine http://www.pinterest.com/source/thelogocompany.net/ Psychology of Color in Logo Design
  12. 12. @atraine Purchased for 1 Billion with over 100 Million users 575 likes and 81 comments per second 1,278,915 photos posted of Hurricane Sandy during storm
  13. 13. @atraine • Startup based in SLC selling women’s fashion • Launched in July 2013 • Attributes 90% of revenue to Instagram • First month’s rev = $5K • Over 10K Instagram followers 60 days http://instagram.com/amodernboutique/
  14. 14. @atraine
  15. 15. @atraine
  16. 16. @atraine • Best times to post = early morning, evening • Late night after 9 pm • Often get purchases within minutes of posting on Instagram
  17. 17. @atraine • 90% of info submitted to the brain is visual Images process 60,000x faster than text
  18. 18. @atraine So How Do Businesses Succeed Using Visuals in Social Media?
  19. 19. @atraine • NOT
  20. 20. @atraine • Create a Publishing Calendar With VISUALS
  21. 21. @atraine • Start With What’s Working
  22. 22. @atraine • Two Words: News Jack
  23. 23. @atraine • SNOOP
  24. 24. @atraine Utilize Your SM Assets •Tweet it (A LOT, and again) • Facebook – Average post from your brand only reaches 16% of your fans
  25. 25. @atraine Social MEowDIA: The Case Study
  26. 26. @atraine Social MEowDIA: The Cast Study “Avalaunch Media dropped this SWEET infographic” “I think this infographic is genius” “PURE GENIUS” “Best, cutest, funniest infographic ever” “This infographic is AWESOME” “LOL!” “Social Meowdia is beyond absurd. So absurd, that I LOVE IT” … the list goes on and on “All other infographics can now go home!”
  27. 27. @atraine http://avalaunchmedia.com/social-media-explained-ebooks
  28. 28. @atraine
  29. 29. @atraine
  30. 30. @atraine http://avalaunchmedia.com/infographics/the-complete-history-of-social-media
  31. 31. @atraine Andrew Melchior andrew@avalaunchmedia.com Thank You!
  32. 32. http://www.slideshare.net/SearchMarketingExpo see more presentations at: ##

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