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Where Social Media Is Headed with Visuals & Images by Andrew Melchoir
 

Where Social Media Is Headed with Visuals & Images by Andrew Melchoir

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From SMX East 2013 / SearchMarketingExpo.com - A Photo is Worth A Thousand Links by @atraine #SMX #34C. ...

From SMX East 2013 / SearchMarketingExpo.com - A Photo is Worth A Thousand Links by @atraine #SMX #34C.

Slide deck from Andrew Melchoir of Avalaunch Media looks at how visual impact and viral images, videos have resulted in massive growth in traffic from social networks like Pinterest, Instagram, Vine and others.

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    Where Social Media Is Headed with Visuals & Images by Andrew Melchoir Where Social Media Is Headed with Visuals & Images by Andrew Melchoir Presentation Transcript

    • TRENDING VISUAL: WHERE SOCIAL IS HEADED # Andrew Melchoir Avalaunch Media @atraine #SMX #34C October 3, 2013 #
    • @atraine • VP & Founder of Avalaunch Media • Content Marketing • Search • Web Dev/Design
    • @atraine Trends To More Visuals • Pinterest Created a Monster • Facebook Timeline Changes • Reply/Comment with Image • Instagram Videos • Larger Head/Cover Images Visual Social Media Marketing – Krista Neher
    • @atraine # 1
    • @atraine • Images get 50% more interaction than other content • 6 Billion photos uploaded each month • Photos get 7x more likes and 10x more shares than links
    • @atraine •Screen Capture •Share Image with description
    • @atraine DO THIS NOT THIS
    • @atraine Check Big Brands Like
    • @atraine 4000% growth in the last year 80% of Pins are Repins
    • @atraine Optimize Images for Pinterest • Include a Pin It button on ALL products • Don’t serve images through Java/other • Utilize Open Graph tags on product pages • Utilize unique non-stock photos • PIN IT
    • @atraine http://www.pinterest.com/source/thelogocompany.net/ Psychology of Color in Logo Design
    • @atraine Purchased for 1 Billion with over 100 Million users 575 likes and 81 comments per second 1,278,915 photos posted of Hurricane Sandy during storm
    • @atraine • Startup based in SLC selling women’s fashion • Launched in July 2013 • Attributes 90% of revenue to Instagram • First month’s rev = $5K • Over 10K Instagram followers 60 days http://instagram.com/amodernboutique/
    • @atraine
    • @atraine
    • @atraine • Best times to post = early morning, evening • Late night after 9 pm • Often get purchases within minutes of posting on Instagram
    • @atraine • 90% of info submitted to the brain is visual Images process 60,000x faster than text
    • @atraine So How Do Businesses Succeed Using Visuals in Social Media?
    • @atraine • NOT
    • @atraine • Create a Publishing Calendar With VISUALS
    • @atraine • Start With What’s Working
    • @atraine • Two Words: News Jack
    • @atraine • SNOOP
    • @atraine Utilize Your SM Assets •Tweet it (A LOT, and again) • Facebook – Average post from your brand only reaches 16% of your fans
    • @atraine Social MEowDIA: The Case Study
    • @atraine Social MEowDIA: The Cast Study “Avalaunch Media dropped this SWEET infographic” “I think this infographic is genius” “PURE GENIUS” “Best, cutest, funniest infographic ever” “This infographic is AWESOME” “LOL!” “Social Meowdia is beyond absurd. So absurd, that I LOVE IT” … the list goes on and on “All other infographics can now go home!”
    • @atraine http://avalaunchmedia.com/social-media-explained-ebooks
    • @atraine
    • @atraine
    • @atraine http://avalaunchmedia.com/infographics/the-complete-history-of-social-media
    • @atraine Andrew Melchior andrew@avalaunchmedia.com Thank You!
    • http://www.slideshare.net/SearchMarketingExpo see more presentations at: ##