The Leader in Dynamic Retargeting
Across Facebook & Display
John Hamilton, VP of Client Success
FBX Performance On The Rise
Year-over-Year Global Performance: Holiday 2013
Retail
Travel
Top 3 Tips For Facebook Retargeting
Dynamic Creative
News Feed
Segmentation
1. Dynamic Retargeting
Static Example
Dynamic Example
 2-5X higher CTR
 2X higher ROI
2. Retargeting on Facebook’s News Feed
News Feed
vs.
Right-Hand Rail:
 CTR: 20X higher
 Conversion Rate:
increased 30%
...
3. Audience Segmentation
Page/Purchase Intent
Home page
Product page
Cart page
Recency
Visited yesterday
Visited last week...
Advertiser Enablers
• Have a product feed (image,
URL, product ID, name, price)
• Ability to place Image Pixel or
Javascri...
Who’s Winning With Dynamic Retargeting on FBX?
Direct-Response Advertiser
Goals: CPA, ROAS, ROI
1 MM+ Monthly Unique
Visit...
The Leader in Dynamic Retargeting
Across Facebook & Display
Top 3 Tips For Facebook and Display Retargeting
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Top 3 Tips For Facebook and Display Retargeting

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Smx West 2014 Session #Smx #33B - Pro-Level Tips For Succeeding At Retargeting Presentation Top 3 Tips For Facebook And Display Retargeting By John Hamilton @Triggit Of Triggit

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Top 3 Tips For Facebook and Display Retargeting

  1. 1. The Leader in Dynamic Retargeting Across Facebook & Display John Hamilton, VP of Client Success
  2. 2. FBX Performance On The Rise Year-over-Year Global Performance: Holiday 2013 Retail Travel
  3. 3. Top 3 Tips For Facebook Retargeting Dynamic Creative News Feed Segmentation
  4. 4. 1. Dynamic Retargeting
  5. 5. Static Example
  6. 6. Dynamic Example  2-5X higher CTR  2X higher ROI
  7. 7. 2. Retargeting on Facebook’s News Feed News Feed vs. Right-Hand Rail:  CTR: 20X higher  Conversion Rate: increased 30%  CPA: 50% lower
  8. 8. 3. Audience Segmentation Page/Purchase Intent Home page Product page Cart page Recency Visited yesterday Visited last week Client Specified Segments New v. Existing Users Site Search Users  20% higher CTR  10% higher ROAS
  9. 9. Advertiser Enablers • Have a product feed (image, URL, product ID, name, price) • Ability to place Image Pixel or Javascript at the Product level page • Direct marketers need admin access to the Facebook fan page • Ability to provide at least 600 x 315 product image (and hopefully larger) • Pixel placement at the segment level Dynamic Creative News Feed Segmentation
  10. 10. Who’s Winning With Dynamic Retargeting on FBX? Direct-Response Advertiser Goals: CPA, ROAS, ROI 1 MM+ Monthly Unique Visitors 1,000s of Products Ex: Shoes, Hotels
  11. 11. The Leader in Dynamic Retargeting Across Facebook & Display
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