Tools to Help You Measure Test and Improve Your Social Media Efforts

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Tools to Help You Measure Test and Improve Your Social Media Efforts by Jennifer Sable Lopez @jennita of Moz

Tools to Help You Measure Test and Improve Your Social Media Efforts by Jennifer Sable Lopez @jennita of Moz

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  • @wearewomenmarch did you check out slide #32? It's a list of all the tools mentioned...
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  • In the last month or so, I've seen a decline in reach for photos on Facebook. A few other admins I know report the same findings. Any thoughts on this?
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  • Hi Joseph! At the end of the deck is a list of all the tools showing whether they're free or paid.
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  • Is there a list of the social media marketing tools you're showing in these slides, what they do, cost etc? Thanks.
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  • 1. Tools to Help You Measure, Test & Improve Social Jennifer Sable Lopez Director of Community at Moz @jennita #SMX #SMXsocial2013 #24B
  • 2. Make Social Work For *YOU*
  • 3. Find the Right Tool, For the Data You Need
  • 4. 1. Tracking KPIs and Goals
  • 5. What Are Your Goals? Increase community engagement on Google+ by 10%. Increased engagement leads to greater knowledge of inbound marketing in the greater community and reaches a broader marketing audience. A Major Strategic Initiative at Moz @jennita #SMX #24B
  • 6. What Are Your KPIs to Help Reach The Goals? Increase community engagement on Google+ by 10% @jennita #SMX #24B
  • 7. TrueSocialMetrics @jennita #SMX #24B
  • 8. Capture Numbers Weekly @jennita #SMX #24B
  • 9. How Does it Change Month over Month? Google + Engagement @jennita #SMX #24B
  • 10. 2. What Gets the Most Engagement?
  • 11. On Facebook – Using Insights @jennita #SMX #24B
  • 12. Using Unified (aka Pagelever) We post more photos… @jennita #SMX #24B Because photos get the highest engagement!
  • 13. SocialEngage for Twitter What gets retweeted? @jennita #SMX #24B
  • 14. Content w/ the most reach
  • 15. SimplyMeasured For Google+ @jennita #SMX #24B
  • 16. Instagram @jennita #SMX #24B
  • 17. 3. What’s the Best Time to _____?
  • 18. Followerwonk Tweet #2 Tweet #1 @jennita #SMX #24B
  • 19. When are you active? Tweet #2 Tweet #1 @jennita #SMX #24B
  • 20. Twitter Analytics @jennita #SMX #24B
  • 21. Post to Facebook? “The average number of your fans who saw any posts on Facebook by day of the week.” @jennita #SMX #24B
  • 22. A wee bit more helpful? @jennita #SMX #24B
  • 23. PageLever Now Notice a trend?
  • 24. SimplyMeasured @jennita #SMX #24B
  • 25. Publish a Blog Post - Bitly See when you get the most clicks @jennita #SMX #24B
  • 26. 5. Who Are Your Influencers?
  • 27. Google+ Ripples @jennita #SMX #24B
  • 28. Topsy @jennita #SMX #24B
  • 29. TrueSocialMetrics @jennita #SMX #24B
  • 30. SocialEngage @jennita #SMX #24B
  • 31. Measure. Test. Improve.
  • 32. Free/Freemium Tools Mentioned Bitly https://bitly.com/ Facebook https://www.facebook.com/insights/ FollowerWonk https://followerwonk.com/ Simply Measured http://simplymeasured.com/ Statigram http://statigram.com/ TrueSocialMetrics Twitter http://truesocialmetrics.com/ https://ads.twitter.com/
  • 33. Paid Tools Mentioned SocialEngage http://www.exacttarget.com/products/socialmedia-marketing SproutSocial http://sproutsocial.com/ Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/
  • 34. Thank You Jennifer Sable Lopez Director of Community at Moz @jennita jen@moz.com