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Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
Tools to Help You Measure Test and Improve Your Social Media Efforts
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Tools to Help You Measure Test and Improve Your Social Media Efforts

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Tools to Help You Measure Test and Improve Your Social Media Efforts by Jennifer Sable Lopez @jennita of Moz

Tools to Help You Measure Test and Improve Your Social Media Efforts by Jennifer Sable Lopez @jennita of Moz

Published in: Marketing, Technology, Business
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  • 1. Tools to Help You Measure, Test & Improve Social Jennifer Sable Lopez Director of Community at Moz @jennita #SMX #SMXsocial2013 #24B
  • 2. Make Social Work For *YOU*
  • 3. Find the Right Tool, For the Data You Need
  • 4. 1. Tracking KPIs and Goals
  • 5. What Are Your Goals? Increase community engagement on Google+ by 10%. Increased engagement leads to greater knowledge of inbound marketing in the greater community and reaches a broader marketing audience. A Major Strategic Initiative at Moz @jennita #SMX #24B
  • 6. What Are Your KPIs to Help Reach The Goals? Increase community engagement on Google+ by 10% @jennita #SMX #24B
  • 7. TrueSocialMetrics @jennita #SMX #24B
  • 8. Capture Numbers Weekly @jennita #SMX #24B
  • 9. How Does it Change Month over Month? Google + Engagement @jennita #SMX #24B
  • 10. 2. What Gets the Most Engagement?
  • 11. On Facebook – Using Insights @jennita #SMX #24B
  • 12. Using Unified (aka Pagelever) We post more photos… @jennita #SMX #24B Because photos get the highest engagement!
  • 13. SocialEngage for Twitter What gets retweeted? @jennita #SMX #24B
  • 14. Content w/ the most reach
  • 15. SimplyMeasured For Google+ @jennita #SMX #24B
  • 16. Instagram @jennita #SMX #24B
  • 17. 3. What’s the Best Time to _____?
  • 18. Followerwonk Tweet #2 Tweet #1 @jennita #SMX #24B
  • 19. When are you active? Tweet #2 Tweet #1 @jennita #SMX #24B
  • 20. Twitter Analytics @jennita #SMX #24B
  • 21. Post to Facebook? “The average number of your fans who saw any posts on Facebook by day of the week.” @jennita #SMX #24B
  • 22. A wee bit more helpful? @jennita #SMX #24B
  • 23. PageLever Now Notice a trend?
  • 24. SimplyMeasured @jennita #SMX #24B
  • 25. Publish a Blog Post - Bitly See when you get the most clicks @jennita #SMX #24B
  • 26. 5. Who Are Your Influencers?
  • 27. Google+ Ripples @jennita #SMX #24B
  • 28. Topsy @jennita #SMX #24B
  • 29. TrueSocialMetrics @jennita #SMX #24B
  • 30. SocialEngage @jennita #SMX #24B
  • 31. Measure. Test. Improve.
  • 32. Free/Freemium Tools Mentioned Bitly https://bitly.com/ Facebook https://www.facebook.com/insights/ FollowerWonk https://followerwonk.com/ Simply Measured http://simplymeasured.com/ Statigram http://statigram.com/ TrueSocialMetrics Twitter http://truesocialmetrics.com/ https://ads.twitter.com/
  • 33. Paid Tools Mentioned SocialEngage http://www.exacttarget.com/products/socialmedia-marketing SproutSocial http://sproutsocial.com/ Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/
  • 34. Thank You Jennifer Sable Lopez Director of Community at Moz @jennita jen@moz.com

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