Tools to Help You Measure Test and Improve Your Social Media Efforts
Upcoming SlideShare
Loading in...5
×
 

Tools to Help You Measure Test and Improve Your Social Media Efforts

on

  • 5,234 views

Tools to Help You Measure Test and Improve Your Social Media Efforts by Jennifer Sable Lopez @jennita of Moz

Tools to Help You Measure Test and Improve Your Social Media Efforts by Jennifer Sable Lopez @jennita of Moz

Statistics

Views

Total Views
5,234
Views on SlideShare
4,731
Embed Views
503

Actions

Likes
24
Downloads
155
Comments
4

15 Embeds 503

http://www.stateofdigital.com 318
https://twitter.com 98
http://feedly.com 42
http://feedreader.com 10
http://dashboardsearch.onemac.org 9
http://www.linkedin.com 6
http://www.newsblur.com 5
http://newsblur.com 4
http://feeds.feedburner.com 3
http://tweetedtimes.com 2
http://digg.com 2
http://reader.aol.com 1
http://google.support.onemac.net 1
http://plus.url.google.com 1
http://news.google.com 1
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • @wearewomenmarch did you check out slide #32? It's a list of all the tools mentioned...
    Are you sure you want to
    Your message goes here
    Processing…
  • In the last month or so, I've seen a decline in reach for photos on Facebook. A few other admins I know report the same findings. Any thoughts on this?
    Are you sure you want to
    Your message goes here
    Processing…
  • Hi Joseph! At the end of the deck is a list of all the tools showing whether they're free or paid.
    Are you sure you want to
    Your message goes here
    Processing…
  • Is there a list of the social media marketing tools you're showing in these slides, what they do, cost etc? Thanks.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Tools to Help You Measure Test and Improve Your Social Media Efforts Tools to Help You Measure Test and Improve Your Social Media Efforts Presentation Transcript

  • Tools to Help You Measure, Test & Improve Social Jennifer Sable Lopez Director of Community at Moz @jennita #SMX #SMXsocial2013 #24B
  • Make Social Work For *YOU*
  • Find the Right Tool, For the Data You Need
  • 1. Tracking KPIs and Goals
  • What Are Your Goals? Increase community engagement on Google+ by 10%. Increased engagement leads to greater knowledge of inbound marketing in the greater community and reaches a broader marketing audience. A Major Strategic Initiative at Moz @jennita #SMX #24B
  • What Are Your KPIs to Help Reach The Goals? Increase community engagement on Google+ by 10% @jennita #SMX #24B
  • TrueSocialMetrics @jennita #SMX #24B
  • Capture Numbers Weekly @jennita #SMX #24B
  • How Does it Change Month over Month? Google + Engagement @jennita #SMX #24B
  • 2. What Gets the Most Engagement?
  • On Facebook – Using Insights @jennita #SMX #24B
  • Using Unified (aka Pagelever) We post more photos… @jennita #SMX #24B Because photos get the highest engagement!
  • SocialEngage for Twitter What gets retweeted? @jennita #SMX #24B
  • Content w/ the most reach
  • SimplyMeasured For Google+ @jennita #SMX #24B
  • Instagram @jennita #SMX #24B
  • 3. What’s the Best Time to _____?
  • Followerwonk Tweet #2 Tweet #1 @jennita #SMX #24B
  • When are you active? Tweet #2 Tweet #1 @jennita #SMX #24B
  • Twitter Analytics @jennita #SMX #24B
  • Post to Facebook? “The average number of your fans who saw any posts on Facebook by day of the week.” @jennita #SMX #24B
  • A wee bit more helpful? @jennita #SMX #24B
  • PageLever Now Notice a trend?
  • SimplyMeasured @jennita #SMX #24B
  • Publish a Blog Post - Bitly See when you get the most clicks @jennita #SMX #24B
  • 5. Who Are Your Influencers?
  • Google+ Ripples @jennita #SMX #24B
  • Topsy @jennita #SMX #24B
  • TrueSocialMetrics @jennita #SMX #24B
  • SocialEngage @jennita #SMX #24B
  • Measure. Test. Improve.
  • Free/Freemium Tools Mentioned Bitly https://bitly.com/ Facebook https://www.facebook.com/insights/ FollowerWonk https://followerwonk.com/ Simply Measured http://simplymeasured.com/ Statigram http://statigram.com/ TrueSocialMetrics Twitter http://truesocialmetrics.com/ https://ads.twitter.com/
  • Paid Tools Mentioned SocialEngage http://www.exacttarget.com/products/socialmedia-marketing SproutSocial http://sproutsocial.com/ Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/
  • Thank You Jennifer Sable Lopez Director of Community at Moz @jennita jen@moz.com