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Tools to Help You
Measure, Test & Improve
Social
Jennifer Sable Lopez
Director of Community at Moz
@jennita

#SMX #SMXsoci...
Make Social
Work For *YOU*
Find the Right Tool,
For the Data You Need
1. Tracking KPIs and

Goals
What Are Your Goals?
Increase community engagement
on Google+ by 10%.
Increased engagement leads to
greater knowledge of i...
What Are Your KPIs to Help Reach The Goals?

Increase community
engagement on Google+
by 10%
@jennita

#SMX #24B
TrueSocialMetrics

@jennita

#SMX #24B
Capture Numbers Weekly

@jennita

#SMX #24B
How Does it Change Month over Month?
Google + Engagement

@jennita

#SMX #24B
2. What Gets the
Most Engagement?
On Facebook – Using Insights

@jennita

#SMX #24B
Using Unified (aka Pagelever)

We post more
photos…
@jennita

#SMX #24B

Because photos get
the highest
engagement!
SocialEngage for Twitter

What gets
retweeted?

@jennita

#SMX #24B
Content w/ the
most reach
SimplyMeasured For Google+

@jennita

#SMX #24B
Instagram

@jennita

#SMX #24B
3. What’s the
Best Time to
_____?
Followerwonk
Tweet #2
Tweet #1

@jennita

#SMX #24B
When are you active?

Tweet #2
Tweet #1

@jennita

#SMX #24B
Twitter Analytics

@jennita

#SMX #24B
Post to Facebook?

“The average number of your fans who saw any
posts on Facebook by day of the week.”
@jennita

#SMX #24B
A wee bit more helpful?

@jennita

#SMX #24B
PageLever Now
Notice a trend?
SimplyMeasured

@jennita

#SMX #24B
Publish a Blog Post - Bitly

See when you get the
most clicks

@jennita

#SMX #24B
5. Who Are Your
Influencers?
Google+ Ripples

@jennita

#SMX #24B
Topsy

@jennita

#SMX #24B
TrueSocialMetrics

@jennita

#SMX #24B
SocialEngage

@jennita

#SMX #24B
Measure.

Test.
Improve.
Free/Freemium Tools Mentioned
Bitly

https://bitly.com/

Facebook

https://www.facebook.com/insights/

FollowerWonk

https...
Paid Tools Mentioned
SocialEngage
http://www.exacttarget.com/products/socialmedia-marketing

SproutSocial
http://sproutsoc...
Thank You

Jennifer Sable Lopez
Director of Community at Moz
@jennita
jen@moz.com
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Tools to Help You Measure Test and Improve Your Social Media Efforts

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Tools to Help You Measure Test and Improve Your Social Media Efforts by Jennifer Sable Lopez @jennita of Moz

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Transcript of "Tools to Help You Measure Test and Improve Your Social Media Efforts"

  1. 1. Tools to Help You Measure, Test & Improve Social Jennifer Sable Lopez Director of Community at Moz @jennita #SMX #SMXsocial2013 #24B
  2. 2. Make Social Work For *YOU*
  3. 3. Find the Right Tool, For the Data You Need
  4. 4. 1. Tracking KPIs and Goals
  5. 5. What Are Your Goals? Increase community engagement on Google+ by 10%. Increased engagement leads to greater knowledge of inbound marketing in the greater community and reaches a broader marketing audience. A Major Strategic Initiative at Moz @jennita #SMX #24B
  6. 6. What Are Your KPIs to Help Reach The Goals? Increase community engagement on Google+ by 10% @jennita #SMX #24B
  7. 7. TrueSocialMetrics @jennita #SMX #24B
  8. 8. Capture Numbers Weekly @jennita #SMX #24B
  9. 9. How Does it Change Month over Month? Google + Engagement @jennita #SMX #24B
  10. 10. 2. What Gets the Most Engagement?
  11. 11. On Facebook – Using Insights @jennita #SMX #24B
  12. 12. Using Unified (aka Pagelever) We post more photos… @jennita #SMX #24B Because photos get the highest engagement!
  13. 13. SocialEngage for Twitter What gets retweeted? @jennita #SMX #24B
  14. 14. Content w/ the most reach
  15. 15. SimplyMeasured For Google+ @jennita #SMX #24B
  16. 16. Instagram @jennita #SMX #24B
  17. 17. 3. What’s the Best Time to _____?
  18. 18. Followerwonk Tweet #2 Tweet #1 @jennita #SMX #24B
  19. 19. When are you active? Tweet #2 Tweet #1 @jennita #SMX #24B
  20. 20. Twitter Analytics @jennita #SMX #24B
  21. 21. Post to Facebook? “The average number of your fans who saw any posts on Facebook by day of the week.” @jennita #SMX #24B
  22. 22. A wee bit more helpful? @jennita #SMX #24B
  23. 23. PageLever Now Notice a trend?
  24. 24. SimplyMeasured @jennita #SMX #24B
  25. 25. Publish a Blog Post - Bitly See when you get the most clicks @jennita #SMX #24B
  26. 26. 5. Who Are Your Influencers?
  27. 27. Google+ Ripples @jennita #SMX #24B
  28. 28. Topsy @jennita #SMX #24B
  29. 29. TrueSocialMetrics @jennita #SMX #24B
  30. 30. SocialEngage @jennita #SMX #24B
  31. 31. Measure. Test. Improve.
  32. 32. Free/Freemium Tools Mentioned Bitly https://bitly.com/ Facebook https://www.facebook.com/insights/ FollowerWonk https://followerwonk.com/ Simply Measured http://simplymeasured.com/ Statigram http://statigram.com/ TrueSocialMetrics Twitter http://truesocialmetrics.com/ https://ads.twitter.com/
  33. 33. Paid Tools Mentioned SocialEngage http://www.exacttarget.com/products/socialmedia-marketing SproutSocial http://sproutsocial.com/ Unified (aka PageLever) http://www.unifiedsocial.com/platform/insights/
  34. 34. Thank You Jennifer Sable Lopez Director of Community at Moz @jennita jen@moz.com
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