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Brandon Hassler
@BrandonHassler
@97thfloor
Diversifying
Your Digital
Marketing
@BrandonHassler
• Founded in 2004
• Located in Lehi, UT
• Currently have about 30 employees
• Work w/ medium to enterprise...
@BrandonHassler
We Elevate These Guys
#SMX #12B
@BrandonHassler
Billions of dollars are spent every year to
market in Google search. There is no
doubt that Google can be ...
@BrandonHassler#SMX #12B
@BrandonHassler#SMX #12B
@BrandonHassler
Infographics are a
great source for social
signals, traffic, and
links from other blogs.
What about slicin...
@BrandonHassler#SMX #12B
@BrandonHassler
SlideShare brought in a
few hundred extra visits
Even though users viewed
the data on Slideshare, they
sti...
@BrandonHassler
Don’t just display your company’s logo at the
end.
Get them to your site!
#SMX #12B
@BrandonHassler#SMX #12B
http://www.slideshare.net/DrugRehabdotorg/celeb-drugmeltdown8slideshare1
@BrandonHassler#SMX #12B
http://www.slideshare.net/SoleraNetworks/how-safe-is-your-social-network
@BrandonHassler#SMX #12B
http://www.slideshare.net/AmericanGolf/pinterest-slideshare-23114621
@BrandonHassler
Encourage the user to share your slides.
Take advantage of Twitter.
#SMX #12B
@BrandonHassler#SMX #12B
http://www.slideshare.net/Venafi/evolution-ofcyberattacks
Every cool stat
on this
SlideShare had ...
@BrandonHassler#SMX #12B
Each Twitter icon will tweet out a unique fact
@BrandonHassler#SMX #12B
@BrandonHassler
36,000 Repins! That’s an awesome graphic!
#SMX #12B
@BrandonHassler
And how much traffic came to the
site?
Only 3,651 views...
#SMX #12B
@BrandonHassler
What Infographics Display:
•Specific, industry related information
•A lot of information in one graphic
•N...
@BrandonHassler
Instructographics
#SMX #12B
@BrandonHassler
This DIY brought in
over 210,000
repins!
#SMX #12B
@BrandonHassler
Size Does Matter
#SMX #12B
@BrandonHassler
Every instructographic should be
at least 500 px wide and 2,500
px long.
But no longer than 5,000 px.
#SMX...
@BrandonHassler
Hard to
read?
Perfect!
#SMX #12B
@BrandonHassler
Correctly sized graphic...
151,733 views. Much better.
#SMX #12B
@BrandonHassler
Best time to post on Pinterest?
5 AM & 5 PM Eastern Time
#SMX #12B
@BrandonHassler
Thank You!
Follow Brandon
#SMX #12B
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Tips for Diversifying Your Digital Marketing Beyond Google by Brandon Hassler

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From SMX East 2013 - Life Beyond Google: Tips for Diversifying Your Digital Marketing Beyond Google by Brandon Hassler #SMX #12B

Published in: Technology, News & Politics

Transcript of "Tips for Diversifying Your Digital Marketing Beyond Google by Brandon Hassler"

  1. 1. Brandon Hassler @BrandonHassler @97thfloor Diversifying Your Digital Marketing
  2. 2. @BrandonHassler • Founded in 2004 • Located in Lehi, UT • Currently have about 30 employees • Work w/ medium to enterprise clients About 97th Floor #SMX #12B
  3. 3. @BrandonHassler We Elevate These Guys #SMX #12B
  4. 4. @BrandonHassler Billions of dollars are spent every year to market in Google search. There is no doubt that Google can be a large source of traffic. #SMX #12B
  5. 5. @BrandonHassler#SMX #12B
  6. 6. @BrandonHassler#SMX #12B
  7. 7. @BrandonHassler Infographics are a great source for social signals, traffic, and links from other blogs. What about slicing it up into slides? #SMX #12B
  8. 8. @BrandonHassler#SMX #12B
  9. 9. @BrandonHassler SlideShare brought in a few hundred extra visits Even though users viewed the data on Slideshare, they still took the time to review the infographic Generally traffic from social sites like Facebook and Twitter have at least a 90% bounce rate. Visits from SlideShare only had a 64% bounce rate. That means SlideShare users stay on your site longer. #SMX #12B
  10. 10. @BrandonHassler Don’t just display your company’s logo at the end. Get them to your site! #SMX #12B
  11. 11. @BrandonHassler#SMX #12B http://www.slideshare.net/DrugRehabdotorg/celeb-drugmeltdown8slideshare1
  12. 12. @BrandonHassler#SMX #12B http://www.slideshare.net/SoleraNetworks/how-safe-is-your-social-network
  13. 13. @BrandonHassler#SMX #12B http://www.slideshare.net/AmericanGolf/pinterest-slideshare-23114621
  14. 14. @BrandonHassler Encourage the user to share your slides. Take advantage of Twitter. #SMX #12B
  15. 15. @BrandonHassler#SMX #12B http://www.slideshare.net/Venafi/evolution-ofcyberattacks Every cool stat on this SlideShare had a Twitter symbol you could click on to tweet that stat.
  16. 16. @BrandonHassler#SMX #12B Each Twitter icon will tweet out a unique fact
  17. 17. @BrandonHassler#SMX #12B
  18. 18. @BrandonHassler 36,000 Repins! That’s an awesome graphic! #SMX #12B
  19. 19. @BrandonHassler And how much traffic came to the site? Only 3,651 views... #SMX #12B
  20. 20. @BrandonHassler What Infographics Display: •Specific, industry related information •A lot of information in one graphic •Not necessarily the most interesting of content What Pinterest Wants: •Great ideas that apply to life/Inspiration •Steps and instructions •Graphics that will guide them through life #SMX #12B
  21. 21. @BrandonHassler Instructographics #SMX #12B
  22. 22. @BrandonHassler This DIY brought in over 210,000 repins! #SMX #12B
  23. 23. @BrandonHassler Size Does Matter #SMX #12B
  24. 24. @BrandonHassler Every instructographic should be at least 500 px wide and 2,500 px long. But no longer than 5,000 px. #SMX #12B
  25. 25. @BrandonHassler Hard to read? Perfect! #SMX #12B
  26. 26. @BrandonHassler Correctly sized graphic... 151,733 views. Much better. #SMX #12B
  27. 27. @BrandonHassler Best time to post on Pinterest? 5 AM & 5 PM Eastern Time #SMX #12B
  28. 28. @BrandonHassler Thank You! Follow Brandon #SMX #12B
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