Think You Know Great Content by Eric Enge

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From SMX East 2013 - Think you know great content by Eric Enge #SMX #23A

From SMX East 2013 - Think you know great content by Eric Enge #SMX #23A

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  • 1. Think You Know Good Content?
  • 2. First Off... Who Am I?  Co-author: The Art of SEO  CEO: Stone Temple Consulting, 30+ person Digital Marketing and SEO firm  Columnist:  Interviewer:
  • 3. What Makes Unique Content? Do we really Need 43,600 results?
  • 4. Show the ingredients ???? “This classic breakfast of bread soaked in a mixture of beaten eggs, milk, and cinnamon and then toasted in a pan is a memorable way to begin your day.” How Many Ways Can You Say That?
  • 5. User Searches on Frogs
  • 6. First Result Page for Frogs Here is some info on Frogs:  Frogs are green  Frogs live in water  Frogs like to jump  Toads are one species of frog Thanks for reading our article on frogs.
  • 7. Did not Like the First Result
  • 8. Second Sample Site on Frogs 8 Despite the idea that multitudes of authors often perpetuate, frogs are in fact green, not blue or purple. While they can spend time on land, they actually spend the majority of their existence in water. They are also very prone to jumping; both for frivolous frog fun and as a defense mechanism. Toads and frogs are not different creatures; toads are a sub-species of frogs. Thank you for taking time out of your day to make ours a little better by beefing up your frog know-how.
  • 9. Did Not Like it the Second Time Either
  • 10. Third Sample Site on Frogs 10 For some time now there has been much debate between frog enthusiasts as to whether or not frogs are toads, or toads or frogs. In actuality, toads are simply one species of frogs. Thus, a toad is always a frog but a frog is not necessarily a toad. Less debate has been had over their dwelling habits. While they can spend time soaking in the rays on land, they live in the water. Much like their surroundings, frogs are the color green. Lastly, frogs jump. Their legs allow them to cover great distances in the air and some consider them the gymnasts of the amphibian community. Thanks for stopping by and checking out our frog info. Do come back.
  • 11. Third Time = Angry User What do f8&%#!g Frogs eat!
  • 12. “Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table.” (July 9, 2012 Interview with Eric Enge)
  • 13. Seattle Pizza Page Seattle Pizza – 32 Madison Avenue SW Our pizza is handcrafted and cooked in 50 year old brick ovens. We use only the finest ingredients, and are proud to have been serving Seattle since 1993. We maintain the highest standards of excellence …
  • 14. Boston Pizza Page Boston Pizza – 32 Madison Avenue SW Our pizza is handcrafted and cooked in 45 year old brick ovens. We use only the finest ingredients, and are proud to have been serving Boston since 2001. We maintain the highest standards of excellence …
  • 15. Copyblogger
  • 16. One of Their E-books
  • 17. Great Blog Content
  • 18. Create Engagement
  • 19. Seventh Generation
  • 20. More From Their Home Page
  • 21. Great Content on the Blog
  • 22. Blog Categories
  • 23. Strong Facebook Presence
  • 24. Drive Interaction!
  • 25. Has Helped Them Develop Visibility!
  • 26. Some of Their “Exciting” Products
  • 27. They Sell Crap!
  • 28. 8 Quick Ideas For Any Business • Target: Extreme Differentiation • Stand For Something • Be Wacky • Be Irreverent • Show Personality • Vary the Content Over Time • Encourage Employee Participation • Be Passionate • Have FUN
  • 29. Thank You! Eric Enge eenge@stonetemple.com Twitter: @stonetemple Google Plus: +Eric Enge (508) 485-7751 www.stonetemple.com