Think You Know Good Content?
First Off... Who Am I?
 Co-author: The Art of SEO
 CEO: Stone Temple Consulting, 30+
person Digital Marketing and SEO fi...
What Makes Unique Content?
Do we really Need 43,600 results?
Show the ingredients ????
“This classic breakfast of bread soaked in a
mixture of beaten eggs, milk, and cinnamon and
then...
User Searches on Frogs
First Result Page for Frogs
Here is some info on Frogs:
 Frogs are green
 Frogs live in water
 Frogs like to jump
 Toa...
Did not Like the First Result
Second Sample Site on Frogs
8
Despite the idea that multitudes of authors often
perpetuate, frogs are in fact green, not b...
Did Not Like it the Second Time Either
Third Sample Site on Frogs
10
For some time now there has been much debate between frog
enthusiasts as to whether or not f...
Third Time = Angry User
What do
f8&%#!g
Frogs eat!
“Those other sites are
not bringing additional
value. While they’re not
duplicates they bring
nothing new to the
table.”
(...
Seattle Pizza Page
Seattle Pizza – 32 Madison Avenue SW
Our pizza is handcrafted and cooked in 50 year old
brick ovens. We...
Boston Pizza Page
Boston Pizza – 32 Madison Avenue SW
Our pizza is handcrafted and cooked in 45 year old
brick ovens. We u...
Copyblogger
One of Their E-books
Great Blog
Content
Create Engagement
Seventh Generation
More From Their Home Page
Great Content on the Blog
Blog Categories
Strong Facebook Presence
Drive Interaction!
Has Helped Them Develop Visibility!
Some of Their “Exciting” Products
They Sell Crap!
8 Quick Ideas For Any Business
• Target: Extreme Differentiation
• Stand For Something
• Be Wacky
• Be Irreverent
• Show P...
Thank You!
Eric Enge
eenge@stonetemple.com
Twitter: @stonetemple
Google Plus: +Eric Enge
(508) 485-7751
www.stonetemple.com
Think You Know Great Content by Eric Enge
Think You Know Great Content by Eric Enge
Think You Know Great Content by Eric Enge
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Think You Know Great Content by Eric Enge

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From SMX East 2013 - Think you know great content by Eric Enge #SMX #23A

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Think You Know Great Content by Eric Enge

  1. Think You Know Good Content?
  2. First Off... Who Am I?  Co-author: The Art of SEO  CEO: Stone Temple Consulting, 30+ person Digital Marketing and SEO firm  Columnist:  Interviewer:
  3. What Makes Unique Content? Do we really Need 43,600 results?
  4. Show the ingredients ???? “This classic breakfast of bread soaked in a mixture of beaten eggs, milk, and cinnamon and then toasted in a pan is a memorable way to begin your day.” How Many Ways Can You Say That?
  5. User Searches on Frogs
  6. First Result Page for Frogs Here is some info on Frogs:  Frogs are green  Frogs live in water  Frogs like to jump  Toads are one species of frog Thanks for reading our article on frogs.
  7. Did not Like the First Result
  8. Second Sample Site on Frogs 8 Despite the idea that multitudes of authors often perpetuate, frogs are in fact green, not blue or purple. While they can spend time on land, they actually spend the majority of their existence in water. They are also very prone to jumping; both for frivolous frog fun and as a defense mechanism. Toads and frogs are not different creatures; toads are a sub-species of frogs. Thank you for taking time out of your day to make ours a little better by beefing up your frog know-how.
  9. Did Not Like it the Second Time Either
  10. Third Sample Site on Frogs 10 For some time now there has been much debate between frog enthusiasts as to whether or not frogs are toads, or toads or frogs. In actuality, toads are simply one species of frogs. Thus, a toad is always a frog but a frog is not necessarily a toad. Less debate has been had over their dwelling habits. While they can spend time soaking in the rays on land, they live in the water. Much like their surroundings, frogs are the color green. Lastly, frogs jump. Their legs allow them to cover great distances in the air and some consider them the gymnasts of the amphibian community. Thanks for stopping by and checking out our frog info. Do come back.
  11. Third Time = Angry User What do f8&%#!g Frogs eat!
  12. “Those other sites are not bringing additional value. While they’re not duplicates they bring nothing new to the table.” (July 9, 2012 Interview with Eric Enge)
  13. Seattle Pizza Page Seattle Pizza – 32 Madison Avenue SW Our pizza is handcrafted and cooked in 50 year old brick ovens. We use only the finest ingredients, and are proud to have been serving Seattle since 1993. We maintain the highest standards of excellence …
  14. Boston Pizza Page Boston Pizza – 32 Madison Avenue SW Our pizza is handcrafted and cooked in 45 year old brick ovens. We use only the finest ingredients, and are proud to have been serving Boston since 2001. We maintain the highest standards of excellence …
  15. Copyblogger
  16. One of Their E-books
  17. Great Blog Content
  18. Create Engagement
  19. Seventh Generation
  20. More From Their Home Page
  21. Great Content on the Blog
  22. Blog Categories
  23. Strong Facebook Presence
  24. Drive Interaction!
  25. Has Helped Them Develop Visibility!
  26. Some of Their “Exciting” Products
  27. They Sell Crap!
  28. 8 Quick Ideas For Any Business • Target: Extreme Differentiation • Stand For Something • Be Wacky • Be Irreverent • Show Personality • Vary the Content Over Time • Encourage Employee Participation • Be Passionate • Have FUN
  29. Thank You! Eric Enge eenge@stonetemple.com Twitter: @stonetemple Google Plus: +Eric Enge (508) 485-7751 www.stonetemple.com

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