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The Secret Sauce: G+ and Authorship for Publishers by Dave McClellan
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The Secret Sauce: G+ and Authorship for Publishers by Dave McClellan

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The Secret Sauce: G+ and Authorship for Publishers by Dave McClellan @HesDave of CBS Interactive …

The Secret Sauce: G+ and Authorship for Publishers by Dave McClellan @HesDave of CBS Interactive

#SMXsocial13 #SMX #14A

Published in Marketing , Technology , Business
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  • 1. The Secret Sauce: G+ and Authorship for Publishers November 20, 20013 David McClellan @HesDave #SMXSocial13 | #SMX #13A
  • 2. In the beginning, there was authorship 2
  • 3. Importance for Big Publishers 33
  • 4. Importance for Big Publishers 44
  • 5. Importance for Big Publishers Your Company 55
  • 6. Some Challenges We Faced 66
  • 7. Stakeholder Buy-In 77
  • 8. Making A Case 88
  • 9. 99
  • 10. 10 10
  • 11. CTRs 1111
  • 12. 12 12
  • 13. 13 13
  • 14. More Challenges 14 14
  • 15. Authors Pushed Back 15 15
  • 16. And More Challenges 16 16
  • 17. No Company Email 17 17
  • 18. Solution 18 18
  • 19. Link Back 19 19
  • 20. Added it into the 20 20
  • 21. What We Found Out 21 21
  • 22. Even More Challenges 22 22
  • 23. Wrong Author Showing Up 23 23
  • 24. Good News 24 24
  • 25. CTRs Are Influenced 25 25
  • 26. Very High CTRs when we were 1st author 16% 15% Commerce Commerce 33% 47% Communication Communication 34% Content 47% Content 26 26
  • 27. Well Known Authors seemed to have better CTRs (images? Branding?) 16% 15% Commerce Commerce 33% 47% Communication Communication 47% Content 27 27
  • 28. So, what about Google+? 28 28
  • 29. SEO 29 29
  • 30. Google Continues to Push G+ 30 30
  • 31. G+ Secret Sauce 31
  • 32. Freshness of Postings on G+ 47% Communication 34% Content 32 32
  • 33. Reach 33 33
  • 34. Circle Membership 47% Communication 34% Content 47% Content 34 34
  • 35. Average +1’s/Post 47% Communication 34% Content 47% Content 35 35
  • 36. Reshares and Comments 47% Communication 34% Content 47% Content 36 36
  • 37. Speculation 47% Communication 34% Content 47% Content 37 37
  • 38. Authority and Reach 47% Communication 34% Content 47% Content 38 38
  • 39. Text in Circles and Hashtags 47% Communication 34% Content 47% Content 39 39
  • 40. 47% Communication 34% Content 47% Content 40 40
  • 41. Growing A Following 47% Communication 34% Content 47% Content 41 41
  • 42. Google+ Buttons 47% Communication 34% Content 47% Content 42 42
  • 43. Cross Promotion 47% Communication 34% Content 47% Content 43 43
  • 44. Increasing Engagement 47% Communication 47% Content 44 44
  • 45. Create A Community 47% Communication 47% Content 45 45
  • 46. Vanity URL 47% Communication 34% Content 47% Content 46 46
  • 47. Work With Google 47% Communication 47% Content 47 47
  • 48. Getting Verified To Add Trust Activity/Freshness of Content (very important) # of Followers Active Followers (engagement) • +1’s • Shares • Comments Merged with YouTube Channel () Media rich content (hash tags, unique) Link Site Contact Google Rep to Review and may be able to push verification 48 48
  • 49. David McClellan Sr. SEO Analyst CBS Interactive david.mcclellan.sd@gmail.com @hesdave #SMXSocial13 | #SMX #13A