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The Secret Sauce: G+ and Authorship for Publishers by Dave McClellan
 

The Secret Sauce: G+ and Authorship for Publishers by Dave McClellan

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The Secret Sauce: G+ and Authorship for Publishers by Dave McClellan @HesDave of CBS Interactive

The Secret Sauce: G+ and Authorship for Publishers by Dave McClellan @HesDave of CBS Interactive

#SMXsocial13 #SMX #14A

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    The Secret Sauce: G+ and Authorship for Publishers by Dave McClellan The Secret Sauce: G+ and Authorship for Publishers by Dave McClellan Presentation Transcript

    • The Secret Sauce: G+ and Authorship for Publishers November 20, 20013 David McClellan @HesDave #SMXSocial13 | #SMX #13A
    • In the beginning, there was authorship 2
    • Importance for Big Publishers 33
    • Importance for Big Publishers 44
    • Importance for Big Publishers Your Company 55
    • Some Challenges We Faced 66
    • Stakeholder Buy-In 77
    • Making A Case 88
    • 99
    • 10 10
    • CTRs 1111
    • 12 12
    • 13 13
    • More Challenges 14 14
    • Authors Pushed Back 15 15
    • And More Challenges 16 16
    • No Company Email 17 17
    • Solution 18 18
    • Link Back 19 19
    • Added it into the 20 20
    • What We Found Out 21 21
    • Even More Challenges 22 22
    • Wrong Author Showing Up 23 23
    • Good News 24 24
    • CTRs Are Influenced 25 25
    • Very High CTRs when we were 1st author 16% 15% Commerce Commerce 33% 47% Communication Communication 34% Content 47% Content 26 26
    • Well Known Authors seemed to have better CTRs (images? Branding?) 16% 15% Commerce Commerce 33% 47% Communication Communication 47% Content 27 27
    • So, what about Google+? 28 28
    • SEO 29 29
    • Google Continues to Push G+ 30 30
    • G+ Secret Sauce 31
    • Freshness of Postings on G+ 47% Communication 34% Content 32 32
    • Reach 33 33
    • Circle Membership 47% Communication 34% Content 47% Content 34 34
    • Average +1’s/Post 47% Communication 34% Content 47% Content 35 35
    • Reshares and Comments 47% Communication 34% Content 47% Content 36 36
    • Speculation 47% Communication 34% Content 47% Content 37 37
    • Authority and Reach 47% Communication 34% Content 47% Content 38 38
    • Text in Circles and Hashtags 47% Communication 34% Content 47% Content 39 39
    • 47% Communication 34% Content 47% Content 40 40
    • Growing A Following 47% Communication 34% Content 47% Content 41 41
    • Google+ Buttons 47% Communication 34% Content 47% Content 42 42
    • Cross Promotion 47% Communication 34% Content 47% Content 43 43
    • Increasing Engagement 47% Communication 47% Content 44 44
    • Create A Community 47% Communication 47% Content 45 45
    • Vanity URL 47% Communication 34% Content 47% Content 46 46
    • Work With Google 47% Communication 47% Content 47 47
    • Getting Verified To Add Trust Activity/Freshness of Content (very important) # of Followers Active Followers (engagement) • +1’s • Shares • Comments Merged with YouTube Channel () Media rich content (hash tags, unique) Link Site Contact Google Rep to Review and may be able to push verification 48 48
    • David McClellan Sr. SEO Analyst CBS Interactive david.mcclellan.sd@gmail.com @hesdave #SMXSocial13 | #SMX #13A