The Searchmetrics Guide To The Google Galaxy
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Smx West 2014 Session #Smx #31A - What Is Hummingbird And The Entity Search Revolutionpresentation The Searchmetrics Guide To The Google Galaxy By Marcus Tober @Marcustober Of Searchmetrics

Smx West 2014 Session #Smx #31A - What Is Hummingbird And The Entity Search Revolutionpresentation The Searchmetrics Guide To The Google Galaxy By Marcus Tober @Marcustober Of Searchmetrics

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The Searchmetrics Guide To The Google Galaxy Presentation Transcript

  • 1. Contextual Search1.
  • 2. Conversational Search2.
  • 3. Semantic Search3.
  • 4. Topic (Complex Entity) Who is the husband of Madonna? ? Verb Entity 1 Entity 2 Komplex Entity Single Keyword Komplex Query with Question Word and Tense Form
  • 5. ? =was
  • 6. Google “understands“ the question “Answer“ on top of results ? Source?
  • 7. User (Query) SERP (Knowledge Graph)
  • 8. Hummingbird Query A1 Similar (or even synonymous) Keyword Queries SERP A1 Query A2 SERP A2 Query A3 SERP A3 Query A4 SERP A4 Query A5 SERP A5 Query A6 SERP A6 Pre-
  • 9. Query A1 Hummingbird Query A6 Query A5 Similar (or even synonymous) Keyword Queries Query A2 Query A4 Query A3 SERP A Post-
  • 10. Ties
  • 11. Knots
  • 12. Chapter 1: SERP Diversity
  • 13. Diversity of SERPs All Keywords
  • 14. Diversity of SERPs Navigational Keywords ~4%
  • 15. Diversity of SERPs Informational Keywords ~6.5%
  • 16. Diversity of SERPs Keywords with Question Words What, Where, Who, How, Why … ~4.5%
  • 17. Query SERP C SERP A SERP B Pre- Hummingbird SERP Y SER P J SER P I SER P H SERP G SERP F SERP L SERP K SERP M SER P N SERP O SERP P SERP Q SERP R SERP S SERP T SERP U SERP V SER P Z SERP X
  • 18. SER P H SERP M SER P J SERP R SERP F Query SERP C SERP A SERP B Post- Hummingbird SERP Y SER P I SERP G SERP L SERP K SER P N SERP O SERP P SERP Q SERP S SERP T SERP U SERP V SER P Z SERP X
  • 19. Chapter 2: Keyword Pairs
  • 20. Diversity of SERPs – Keyword Pairs 3/5/2014 ® Searchmetrics Inc. 2014 │ Page 32 Keywords with same meaning
  • 21. Diversity of SERPs – Keyword Pairs 3/5/2014 ® Searchmetrics Inc. 2014 │ Page 33 Keywords with same meaning
  • 22. Diversity of SERPs – Keyword Pairs 3/5/2014 ® Searchmetrics Inc. 2014 │ Page 34 Keywords with same meaning Comparison
  • 23. 4/10 July 2013
  • 24. 9/10 March 2014
  • 25. 2/10 July 2013
  • 26. 7/10 March 2014
  • 27. 6/10 July 2013
  • 28. 9/10 March 2014
  • 29. 8.
  • 30. Chapter 2: Knowledge Graph
  • 31. Knowledge Graph 3/5/2014 ® Searchmetrics Inc. 2014 │ Page 43
  • 32. June 2013
  • 33. Oct 2013
  • 34. Nov 2013
  • 35. March 2014
  • 36. Knowledge Graph 3/5/2014 ® Searchmetrics Inc. 2014 │ Page 48
  • 37. 3/5/2014 ® Searchmetrics Inc. 2014 │ Page 53 Searchmetrics – leading vendor of search an social analytics software with international focus