• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Local - Mobile Ad Market by Gideon Rubin
 

The Local - Mobile Ad Market by Gideon Rubin

on

  • 6,145 views

From SMX East 2013 - Getting Mobile SEO Right because Now Google Really Cares - The Local - Mobile Ad Market by Gideon Rubin - #SMX #14C

From SMX East 2013 - Getting Mobile SEO Right because Now Google Really Cares - The Local - Mobile Ad Market by Gideon Rubin - #SMX #14C

Statistics

Views

Total Views
6,145
Views on SlideShare
4,917
Embed Views
1,228

Actions

Likes
9
Downloads
80
Comments
1

8 Embeds 1,228

http://searchengineland.com 1190
https://twitter.com 22
https://www.rebelmouse.com 5
http://translate.googleusercontent.com 4
http://www.google.com 3
https://www.google.com 2
http://ppp.adu2020.org 1
http://news.google.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

11 of 1 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The Local - Mobile Ad Market by Gideon Rubin The Local - Mobile Ad Market by Gideon Rubin Presentation Transcript

    • The Local Ad Market
    • Local + Mobile 50%+ of mobile queries have local intent 90% take action as a result
    • It’s Not Just the Engines
    • Tactics in Focus • Complete Consistent NAPW • Local Mobile Landing Page • Claimed Business Profiles • Local Search Factors: Citations • Citations at Scale
    • Complete Consistent NAPW Before: After: = enhanced dataValue of enhanced data
    • Local Mobile Landing Page  Conical URL  IP is geo-targeted  Local meta data with geotags  Location specific content: • Quick links to local social and review sites • Location map and directions • Local coupons or special offers • Responsive design for mobile devices
    • Claimed Business Profiles
    • Local Search Factors: CitationsCitations: Authority Consistency Quality Quantity Other Factors: • Quantity of citations from industry- relevant domains and with mobile indicators • Quality/Authority of Inbound links to Domain • Individually Owner-Verified Google Plus Local Page
    • Citations at Scale
    • Gideon Rubin - Chief Marketing Officer Linkedin.com/in/GideonRubin Twitter: @GideonRubin facebook.com/LocalMarketLaunch Twitter: @LocalLaunch