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The Local Ad Market
Local + Mobile
50%+
of mobile queries
have local intent
90%
take action as
a result
It’s Not Just the Engines
Tactics in Focus
• Complete Consistent NAPW
• Local Mobile Landing Page
• Claimed Business Profiles
• Local Search Factors...
Complete Consistent NAPW
Before: After:
= enhanced dataValue of enhanced data
Local Mobile Landing Page
 Conical URL
 IP is geo-targeted
 Local meta data with geotags
 Location specific content:
•...
Claimed Business Profiles
Local Search Factors:
CitationsCitations:
Authority
Consistency
Quality
Quantity
Other Factors:
• Quantity of citations fr...
Citations at Scale
Gideon Rubin - Chief Marketing Officer
Linkedin.com/in/GideonRubin
Twitter: @GideonRubin
facebook.com/LocalMarketLaunch
Tw...
The Local - Mobile Ad Market by Gideon Rubin
The Local - Mobile Ad Market by Gideon Rubin
The Local - Mobile Ad Market by Gideon Rubin
The Local - Mobile Ad Market by Gideon Rubin
The Local - Mobile Ad Market by Gideon Rubin
The Local - Mobile Ad Market by Gideon Rubin
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The Local - Mobile Ad Market by Gideon Rubin

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From SMX East 2013 - Getting Mobile SEO Right because Now Google Really Cares - The Local - Mobile Ad Market by Gideon Rubin - #SMX #14C

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Transcript of "The Local - Mobile Ad Market by Gideon Rubin"

  1. 1. The Local Ad Market
  2. 2. Local + Mobile 50%+ of mobile queries have local intent 90% take action as a result
  3. 3. It’s Not Just the Engines
  4. 4. Tactics in Focus • Complete Consistent NAPW • Local Mobile Landing Page • Claimed Business Profiles • Local Search Factors: Citations • Citations at Scale
  5. 5. Complete Consistent NAPW Before: After: = enhanced dataValue of enhanced data
  6. 6. Local Mobile Landing Page  Conical URL  IP is geo-targeted  Local meta data with geotags  Location specific content: • Quick links to local social and review sites • Location map and directions • Local coupons or special offers • Responsive design for mobile devices
  7. 7. Claimed Business Profiles
  8. 8. Local Search Factors: CitationsCitations: Authority Consistency Quality Quantity Other Factors: • Quantity of citations from industry- relevant domains and with mobile indicators • Quality/Authority of Inbound links to Domain • Individually Owner-Verified Google Plus Local Page
  9. 9. Citations at Scale
  10. 10. Gideon Rubin - Chief Marketing Officer Linkedin.com/in/GideonRubin Twitter: @GideonRubin facebook.com/LocalMarketLaunch Twitter: @LocalLaunch
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