The Future of Search and the Rise of the Human Algorithm by Justin Sanger

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Searchengineland.Com Summit Session #Smx - The Future Of Search And The Rise Of The Human Algorithm Presentation By Justin Sanger @Justinsanger Of Supportlocal

Read more about Local Search & Local SEO at http://searchengineland.com

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The Future of Search and the Rise of the Human Algorithm by Justin Sanger

  1. 1. The Future of Local Search @justinsanger Rise of the human algorithm
  2. 2. The sharing economy is taking root • A mental shift is happening within consumers • Increased willingness to share • Built on common needs and interests • Optimizing unused value to reduce waste By Jeremiah Owyang @justinsanger
  3. 3. Social anchors industry changes • Social directly impacts search • Horizontal graphs are splintering • We are applying social to our day-to-day lives • New dependencies for internet marketers @justinsanger
  4. 4. • They are in position to influence • More than ever, they are contributing content • Platforms provide them a voice and social reach • They are empowered with mobile and location context @justinsanger People rule in today’s environment
  5. 5. Check-in Like re-tweetconnect follow review recommend +1 friend postLocal Search @justinsanger People provide the signals that fuel search
  6. 6. “…Facebook Graph Search will be an amazing resource for people. It is a pillar of Facebook.” Mark Zuckerberg “Google+ is Google itself. We’re extending it across all that we do…” Bradley Horowitz – VP Products for Google+ @justinsanger A race to form connections and obtain signals
  7. 7. @justinsanger Online signals are just like offline word-of-mouth
  8. 8. • Google wants results to mimic the real world • They want to capture and index preference • They understand that there are better ways to derive answers @justinsanger Say hello to the human algorithm…
  9. 9. People are the new critical links @justinsanger
  10. 10. • Our job no longer ends with the delivery of a lead • We are responsible for a wider spectrum of service • We are leaving money and opportunity on the table @justinsanger Local Marketers - Adapt or Die
  11. 11. ① Leading social networks don’t adequately represent how people interact at a local level ② Local recommendations from the people we trust are not easily accessible ③ People and local businesses can’t easily connect and communicate reliably and efficiently ④ There is a lack of SMB tools and strategies for cultivating word-of-mouth activity online @justinsanger The path isn’t fully paved
  12. 12. It will be a bumpy ride, but our path is clear… @justinsanger

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