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The Essential Guide to Social Media Etiquette
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The Essential Guide to Social Media Etiquette

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Smx West 2014 Social Media Marketing Bootcamp Session #Smx #12C - The Essential Guide To Social Media Etiquette Presentation By Jennifer Lopez @Jennita Of Moz

Smx West 2014 Social Media Marketing Bootcamp Session #Smx #12C - The Essential Guide To Social Media Etiquette Presentation By Jennifer Lopez @Jennita Of Moz

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  • 1. Essential Guide to Social Media Etiquette Jennifer Sable Lopez! Director of Community at Moz! @jennita!
  • 2. @jennita #SMX #12C ! The List! • Don’t auto follow! • Don’t auto DM! • Don’t buy followers! • Don’t say dumb things! • Don’t screw up!
  • 3. Durr… Let’s dig deeper
  • 4. What We Already Know About Social
  • 5. @jennita #SMX #12C ! Be Human!
  • 6. @jennita #SMX #12C ! Be Relevant!
  • 7. @jennita #SMX #12C ! Be Respectful!
  • 8. @jennita #SMX #12C ! Have a Voice!
  • 9. @jennita #SMX #12C ! A Conversation!
  • 10. @jennita #SMX #12C ! Have a little fun!
  • 11. Many Brands Are Exceptional
  • 12. @jennita #SMX #12C ! Lego!
  • 13. @jennita #SMX #12C ! KLM!
  • 14. @jennita #SMX #12C ! Gwynnie Bee!
  • 15. @jennita #SMX #12C ! Buffer!
  • 16. Their Communities Love Them
  • 17. @jennita #SMX #12C ! Gwynnie Bee
  • 18. @jennita #SMX #12C ! Charles Tyrwhitt
  • 19. What Happens When Brands Screw Up?
  • 20. @jennita #SMX #12C ! Image credit: http://www.androidguys.com/2011/07/14/surprised-netflix-rate-hike/netflix-angry-mob/!
  • 21. 10 Ways to Avoid the Pitchforks
  • 22. @jennita #SMX #12C ! #1 Never mix business with pleasure
  • 23. @jennita #SMX #12C ! 1 App for work! 1 for Personal!
  • 24. @jennita #SMX #12C ! So this doesn’t happen to you!
  • 25. @jennita #SMX #12C ! #2 Never judge a book by its cover
  • 26. Think before you reshare! @jennita #SMX #12C !
  • 27. @jennita #SMX #12C ! #3 Be kind, rewind
  • 28. @jennita #SMX #12C ! When tragedy strikes…! Check scheduled posts
  • 29. @jennita #SMX #12C ! #4 Read all about it
  • 30. @jennita #SMX #12C ! Know what’s happening!
  • 31. Before you post @jennita #SMX #12C !
  • 32. @jennita #SMX #12C ! #5 Oops, I did it again
  • 33. @jennita #SMX #12C ! Don’t schedule a post, ! while you’re *obviously* doing something else! He had *just* given a speech at the Nelson Mandela tribute!
  • 34. @jennita #SMX #12C ! #6 Where’s the beef?
  • 35. @jennita #SMX #12C ! Know *your* beef… aka focus!
  • 36. @jennita #SMX #12C ! #7 You complete me
  • 37. @jennita #SMX #12C ! It’s about them… Not you.
  • 38. @jennita #SMX #12C ! #8 Mr. Cellophane
  • 39. @jennita #SMX #12C ! Transparency! Matters
  • 40. @jennita #SMX #12C ! #9 You’ve Got Mail
  • 41. @jennita #SMX #12C ! Take it offline!
  • 42. So they (you) don’t go all crazy! @jennita #SMX #12C !
  • 43. @jennita #SMX #12C ! #10 Serenity Now
  • 44. @jennita #SMX #12C ! When all hell breaks loose,! Stay cool and calm
  • 45. @jennita #SMX #12C ! And never feed the trolls!
  • 46. Jennifer Sable Lopez ! Director of Community at Moz! @jennita! jen@moz.com! Thank You!