Essential Guide to
Social Media
Etiquette
Jennifer Sable Lopez!
Director of Community at Moz!
@jennita!
@jennita #SMX #12C !
The List!
• Don’t auto follow!
• Don’t auto DM!
• Don’t buy followers!
• Don’t say dumb things!
• Don...
Durr…
Let’s dig deeper
What We Already
Know
About Social
@jennita #SMX #12C !
Be Human!
@jennita #SMX #12C !
Be Relevant!
@jennita #SMX #12C !
Be Respectful!
@jennita #SMX #12C !
Have a Voice!
@jennita #SMX #12C !
A Conversation!
@jennita #SMX #12C !
Have a little fun!
Many Brands Are
Exceptional
@jennita #SMX #12C !
Lego!
@jennita #SMX #12C !
KLM!
@jennita #SMX #12C !
Gwynnie Bee!
@jennita #SMX #12C !
Buffer!
Their
Communities
Love Them
@jennita #SMX #12C ! Gwynnie Bee
@jennita #SMX #12C ! Charles Tyrwhitt
What Happens
When Brands
Screw Up?
@jennita #SMX #12C !
Image credit: http://www.androidguys.com/2011/07/14/surprised-netflix-rate-hike/netflix-angry-mob/!
10 Ways to Avoid
the Pitchforks
@jennita #SMX #12C !
#1
Never mix
business with
pleasure
@jennita #SMX #12C !
1 App for work! 1 for Personal!
@jennita #SMX #12C !
So this doesn’t happen to you!
@jennita #SMX #12C !
#2
Never judge a
book by its cover
Think before you reshare!
@jennita #SMX #12C !
@jennita #SMX #12C !
#3
Be kind, rewind
@jennita #SMX #12C !
When tragedy
strikes…!
Check
scheduled
posts
@jennita #SMX #12C !
#4
Read all about it
@jennita #SMX #12C !
Know what’s happening!
Before you post
@jennita #SMX #12C !
@jennita #SMX #12C !
#5
Oops, I did it
again
@jennita #SMX #12C !
Don’t schedule
a post, !
while you’re
*obviously*
doing
something else!
He had *just* given a
speech ...
@jennita #SMX #12C !
#6
Where’s the beef?
@jennita #SMX #12C !
Know *your*
beef… aka
focus!
@jennita #SMX #12C !
#7
You complete me
@jennita #SMX #12C !
It’s about them… Not you.
@jennita #SMX #12C !
#8
Mr. Cellophane
@jennita #SMX #12C !
Transparency! Matters
@jennita #SMX #12C !
#9
You’ve Got Mail
@jennita #SMX #12C !
Take it offline!
So they (you) don’t go all crazy!
@jennita #SMX #12C !
@jennita #SMX #12C !
#10
Serenity Now
@jennita #SMX #12C !
When all hell
breaks loose,!
Stay cool
and calm
@jennita #SMX #12C !
And never feed the trolls!
Jennifer Sable Lopez !
Director of Community at Moz!
@jennita!
jen@moz.com!
Thank You!
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The Essential Guide to Social Media Etiquette

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Smx West 2014 Social Media Marketing Bootcamp Session #Smx #12C - The Essential Guide To Social Media Etiquette Presentation By Jennifer Lopez @Jennita Of Moz

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The Essential Guide to Social Media Etiquette

  1. 1. Essential Guide to Social Media Etiquette Jennifer Sable Lopez! Director of Community at Moz! @jennita!
  2. 2. @jennita #SMX #12C ! The List! • Don’t auto follow! • Don’t auto DM! • Don’t buy followers! • Don’t say dumb things! • Don’t screw up!
  3. 3. Durr… Let’s dig deeper
  4. 4. What We Already Know About Social
  5. 5. @jennita #SMX #12C ! Be Human!
  6. 6. @jennita #SMX #12C ! Be Relevant!
  7. 7. @jennita #SMX #12C ! Be Respectful!
  8. 8. @jennita #SMX #12C ! Have a Voice!
  9. 9. @jennita #SMX #12C ! A Conversation!
  10. 10. @jennita #SMX #12C ! Have a little fun!
  11. 11. Many Brands Are Exceptional
  12. 12. @jennita #SMX #12C ! Lego!
  13. 13. @jennita #SMX #12C ! KLM!
  14. 14. @jennita #SMX #12C ! Gwynnie Bee!
  15. 15. @jennita #SMX #12C ! Buffer!
  16. 16. Their Communities Love Them
  17. 17. @jennita #SMX #12C ! Gwynnie Bee
  18. 18. @jennita #SMX #12C ! Charles Tyrwhitt
  19. 19. What Happens When Brands Screw Up?
  20. 20. @jennita #SMX #12C ! Image credit: http://www.androidguys.com/2011/07/14/surprised-netflix-rate-hike/netflix-angry-mob/!
  21. 21. 10 Ways to Avoid the Pitchforks
  22. 22. @jennita #SMX #12C ! #1 Never mix business with pleasure
  23. 23. @jennita #SMX #12C ! 1 App for work! 1 for Personal!
  24. 24. @jennita #SMX #12C ! So this doesn’t happen to you!
  25. 25. @jennita #SMX #12C ! #2 Never judge a book by its cover
  26. 26. Think before you reshare! @jennita #SMX #12C !
  27. 27. @jennita #SMX #12C ! #3 Be kind, rewind
  28. 28. @jennita #SMX #12C ! When tragedy strikes…! Check scheduled posts
  29. 29. @jennita #SMX #12C ! #4 Read all about it
  30. 30. @jennita #SMX #12C ! Know what’s happening!
  31. 31. Before you post @jennita #SMX #12C !
  32. 32. @jennita #SMX #12C ! #5 Oops, I did it again
  33. 33. @jennita #SMX #12C ! Don’t schedule a post, ! while you’re *obviously* doing something else! He had *just* given a speech at the Nelson Mandela tribute!
  34. 34. @jennita #SMX #12C ! #6 Where’s the beef?
  35. 35. @jennita #SMX #12C ! Know *your* beef… aka focus!
  36. 36. @jennita #SMX #12C ! #7 You complete me
  37. 37. @jennita #SMX #12C ! It’s about them… Not you.
  38. 38. @jennita #SMX #12C ! #8 Mr. Cellophane
  39. 39. @jennita #SMX #12C ! Transparency! Matters
  40. 40. @jennita #SMX #12C ! #9 You’ve Got Mail
  41. 41. @jennita #SMX #12C ! Take it offline!
  42. 42. So they (you) don’t go all crazy! @jennita #SMX #12C !
  43. 43. @jennita #SMX #12C ! #10 Serenity Now
  44. 44. @jennita #SMX #12C ! When all hell breaks loose,! Stay cool and calm
  45. 45. @jennita #SMX #12C ! And never feed the trolls!
  46. 46. Jennifer Sable Lopez ! Director of Community at Moz! @jennita! jen@moz.com! Thank You!
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