The Essential Guide to Social Media Etiquette

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Smx West 2014 Social Media Marketing Bootcamp Session #Smx #12C - The Essential Guide To Social Media Etiquette Presentation By Jennifer Lopez @Jennita Of Moz

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The Essential Guide to Social Media Etiquette

  1. 1. Essential Guide to Social Media Etiquette Jennifer Sable Lopez! Director of Community at Moz! @jennita!
  2. 2. @jennita #SMX #12C ! The List! • Don’t auto follow! • Don’t auto DM! • Don’t buy followers! • Don’t say dumb things! • Don’t screw up!
  3. 3. Durr… Let’s dig deeper
  4. 4. What We Already Know About Social
  5. 5. @jennita #SMX #12C ! Be Human!
  6. 6. @jennita #SMX #12C ! Be Relevant!
  7. 7. @jennita #SMX #12C ! Be Respectful!
  8. 8. @jennita #SMX #12C ! Have a Voice!
  9. 9. @jennita #SMX #12C ! A Conversation!
  10. 10. @jennita #SMX #12C ! Have a little fun!
  11. 11. Many Brands Are Exceptional
  12. 12. @jennita #SMX #12C ! Lego!
  13. 13. @jennita #SMX #12C ! KLM!
  14. 14. @jennita #SMX #12C ! Gwynnie Bee!
  15. 15. @jennita #SMX #12C ! Buffer!
  16. 16. Their Communities Love Them
  17. 17. @jennita #SMX #12C ! Gwynnie Bee
  18. 18. @jennita #SMX #12C ! Charles Tyrwhitt
  19. 19. What Happens When Brands Screw Up?
  20. 20. @jennita #SMX #12C ! Image credit: http://www.androidguys.com/2011/07/14/surprised-netflix-rate-hike/netflix-angry-mob/!
  21. 21. 10 Ways to Avoid the Pitchforks
  22. 22. @jennita #SMX #12C ! #1 Never mix business with pleasure
  23. 23. @jennita #SMX #12C ! 1 App for work! 1 for Personal!
  24. 24. @jennita #SMX #12C ! So this doesn’t happen to you!
  25. 25. @jennita #SMX #12C ! #2 Never judge a book by its cover
  26. 26. Think before you reshare! @jennita #SMX #12C !
  27. 27. @jennita #SMX #12C ! #3 Be kind, rewind
  28. 28. @jennita #SMX #12C ! When tragedy strikes…! Check scheduled posts
  29. 29. @jennita #SMX #12C ! #4 Read all about it
  30. 30. @jennita #SMX #12C ! Know what’s happening!
  31. 31. Before you post @jennita #SMX #12C !
  32. 32. @jennita #SMX #12C ! #5 Oops, I did it again
  33. 33. @jennita #SMX #12C ! Don’t schedule a post, ! while you’re *obviously* doing something else! He had *just* given a speech at the Nelson Mandela tribute!
  34. 34. @jennita #SMX #12C ! #6 Where’s the beef?
  35. 35. @jennita #SMX #12C ! Know *your* beef… aka focus!
  36. 36. @jennita #SMX #12C ! #7 You complete me
  37. 37. @jennita #SMX #12C ! It’s about them… Not you.
  38. 38. @jennita #SMX #12C ! #8 Mr. Cellophane
  39. 39. @jennita #SMX #12C ! Transparency! Matters
  40. 40. @jennita #SMX #12C ! #9 You’ve Got Mail
  41. 41. @jennita #SMX #12C ! Take it offline!
  42. 42. So they (you) don’t go all crazy! @jennita #SMX #12C !
  43. 43. @jennita #SMX #12C ! #10 Serenity Now
  44. 44. @jennita #SMX #12C ! When all hell breaks loose,! Stay cool and calm
  45. 45. @jennita #SMX #12C ! And never feed the trolls!
  46. 46. Jennifer Sable Lopez ! Director of Community at Moz! @jennita! jen@moz.com! Thank You!
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