Cindy Krum
Big Data: Data sets so large and
complex that it becomes difficult to
process using on-hand database
management tools or t...
Mobile is Everywhere
Mobile is
Everywhere
Mobile is
Changing
Great Data
is
Everywhere
• WiFi/3G/4G/LTE
• Constant Transmis...
Hypothesis:
The New Paradigm in Mobile Marketing is about
Leveraging Constant Streams of Data from All
Devices & Giving it...
Awesome –
Thanks guys!
We Know Where You Live!!!
What Can be Tracked?
Native Apps Can Track:
• In-App Submissions
• In-App Purchasing
• Location
• Web Interaction
Web Apps...
PERMISSION
Now Imagine…
“Maybe the Internet of
Things will be about
delighting us or taking
care of us, not traffic
lights.”
-Dr. Genevieve Bell, ...
There is Data
About
Everything!
Combine it with Other Data – Make it
Interesting!
Remember….
Your Mobile Data is an Asset
• Understand It
• Use it & Re-Use it
• Combine it
• Share it & Sell it
Where to Get Free Data
Countries/Governments
• World Bank – 100’s of social &
economic indicators
• US- Obama’s Federal
Me...
Other Data Resources
– Import.io - Let people sell the data they have like
eBay for Data
– Factual - Compiles DataSets
– W...
Cindy Krum
CEO & Founder,
MobileMoxie
cindy@mobilemoxie.com
720-231-7277
Twitter/Skype: Suzzicks
2 Months Free MobileMoxie...
Mobile SEO
& Page Speed
Cindy Krum,
MobileMoxie
The Coming Paradigm Shift of Mobile and Big Data by Cindy Krum
The Coming Paradigm Shift of Mobile and Big Data by Cindy Krum
The Coming Paradigm Shift of Mobile and Big Data by Cindy Krum
The Coming Paradigm Shift of Mobile and Big Data by Cindy Krum
The Coming Paradigm Shift of Mobile and Big Data by Cindy Krum
The Coming Paradigm Shift of Mobile and Big Data by Cindy Krum
The Coming Paradigm Shift of Mobile and Big Data by Cindy Krum
The Coming Paradigm Shift of Mobile and Big Data by Cindy Krum
The Coming Paradigm Shift of Mobile and Big Data by Cindy Krum
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The Coming Paradigm Shift of Mobile and Big Data by Cindy Krum

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Marketingland.Com Digital Summit Session #Smx #Ms2 - The Coming Paradigm Shift Of Mobile & Big Data Presentation By Cindy Krum @Suzzicks Of Mobilemoxie

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The Coming Paradigm Shift of Mobile and Big Data by Cindy Krum

  1. 1. Cindy Krum
  2. 2. Big Data: Data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. • Deep CRM for Micro-Targeting • Active Social Participation & Data Mining • Rules-Based Marketing Optimization • Predictive Analysis & Algorithm Development Sometimes Not Big Enough Unless You are a Huge Company
  3. 3. Mobile is Everywhere Mobile is Everywhere Mobile is Changing Great Data is Everywhere • WiFi/3G/4G/LTE • Constant Transmission • Cloud Storage • Faster Processing • Limitless Storage • Phones • Tablets • Wearables • Sensors • Cars • Buildings • Cities • Stuff
  4. 4. Hypothesis: The New Paradigm in Mobile Marketing is about Leveraging Constant Streams of Data from All Devices & Giving it Monetizable Value: – Understanding It – Merging It – Mining It – Sharing It – Selling It Data = $Asset$
  5. 5. Awesome – Thanks guys!
  6. 6. We Know Where You Live!!!
  7. 7. What Can be Tracked? Native Apps Can Track: • In-App Submissions • In-App Purchasing • Location • Web Interaction Web Apps Can Track: • Location • Web Submissions • Downloads
  8. 8. PERMISSION
  9. 9. Now Imagine…
  10. 10. “Maybe the Internet of Things will be about delighting us or taking care of us, not traffic lights.” -Dr. Genevieve Bell, Intel
  11. 11. There is Data About Everything!
  12. 12. Combine it with Other Data – Make it Interesting!
  13. 13. Remember…. Your Mobile Data is an Asset • Understand It • Use it & Re-Use it • Combine it • Share it & Sell it
  14. 14. Where to Get Free Data Countries/Governments • World Bank – 100’s of social & economic indicators • US- Obama’s Federal Memorandum www.Data.gov 450,000 across 172 federal agencies • UK – Open Data Institute (Co- directed by Tim Berners-Lee) • EU Open Data Initiatives • Australia, Kenya, Brazil, Chili – All have Open Data strategies Private Groups • Code for America (US) • National Weather Service (US) • The Sunlight Foundation (US) • The Open Knowledge Foundation (UK)
  15. 15. Other Data Resources – Import.io - Let people sell the data they have like eBay for Data – Factual - Compiles DataSets – Windows Azure - Curated Data Sets Ready for Excel Import – DataMarket (Data Auctions From Iceland) • Free Data Sets from UN, WorldBank, EuroStat • Resells Data from Market Research Firms – APIogee – makes your data available in an API
  16. 16. Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com 720-231-7277 Twitter/Skype: Suzzicks 2 Months Free MobileMoxie Tools with This Promo Code: SMXWEST2014 www.mobilemoxie.com/register
  17. 17. Mobile SEO & Page Speed Cindy Krum, MobileMoxie

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