The Coming Paradigm Shift in Mobile Marketing by Cindy Krum

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Searchengineland.Com Digital Summit Session #Smx - The Coming Paradigm Shift In Mobile Marketing Presentation By Cindy Krum @Suzzicks Of Mobilemoxie

For more on mobile marketing visit http://marketingland.com

The Coming Paradigm Shift in Mobile Marketing by Cindy Krum

  1. Cindy Krum CEO of MobileMoxie
  2. What is Mobile? www.MobileMoxie.com 5
  3. What Else is Mobile? www.MobileMoxie.com 6
  4. www.MobileMoxie.com 7
  5. Background Knowledge
  6. Big Data: Data sets so large and complex that it becomes difficult to process using on-hand database management tools or traditional data processing applications. • Deep CRM for Micro-Targeting • Active Social Participation & Data Mining • Rules-Based Marketing Optimization • Predictive Analysis & Algorithm Development Sometimes Not Big Enough Unless You are a Huge Company
  7. Big Data Processing Distributed Processing / Parallel Processing • Necessary for Real-Time Big Data Automation • Cost of Cloud Space for Processing is way Down • Storage ability is growing exponentially • Cloud Space Can be Rented
  8. Mobile is Everywhere Mobile is Everywhere Mobile is Changing Great Data is Everywhere • WiFi/3G/4G/LTE • Constant Transmission • Cloud Storage • Faster Processing • Limitless Storage • Phones • Tablets • Wearables • Sensors • Cars • Buildings • Cities • Stuff
  9. Hypothesis: Mobile Data = $ The New Paradigm in Mobile Marketing is about Leveraging Constant Streams of Data from All Devices & Giving it Monetizable Value: – Understanding It – Mining It – Merging It – Sharing It – Selling It
  10. Awesome – Thanks guys!
  11. Yikes!
  12. What Can Mobile Track? Native Apps Can Track: • Elements of Phone OS • In-App Submissions • In-App Purchasing • Time/Location/Device • Web Interaction Web Apps Can Track: • Web Submissions • Downloads/Purchases • Time/Location/Device
  13. PERMISSION
  14. We Know Where You Live!!!
  15. The Future of Cars & Big Data • One self-driving car generates – 1 gigabyte of data per second – 2 petabytes of data per year • If Everyone Drove Driverless Cars we would Melt the Cloud “If GM had kept up with technology like the computer industry has, we would all be driving $25 cars that got 100,000 miles per gallon.” -Anonymous
  16. And then there are the Companies You Never Heard of…. • Acxiom – Roughly 1,500 data points on the average American including things like:  Right handed or Left Handed  What kind of car you drive  What pets you have  Your psychological outlook on life
  17. Remember…. Your Mobile Data is an Asset • Understand It • Mine It • Merge It • Share It • Sell It
  18. Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com 720-231-7277 Twitter/Skype: Suzzicks 2 Months Free MobileMoxie Tools with This Promo Code: SMXADVANCED2014 www.mobilemoxie.com/register

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