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SMX Advanced 2014
25 Link Acquisition & Auditing Issues For The
Advanced SEO
Link Penalties and Clean Ups
#smx #14A
Who Am I?
12 years of in-house online marketing
SEO, Social, and Content
2 years publisher/affiliate marketing
(BlackFrida...
Link Penalties
Manual vs. Algorithmic
Vs
Link Penalties
Messages
Link Penalties
Messages
Link Penalties
Messages
Link Penalties
Messages
Link Penalties
Diagnosing Algorithmic Penalties
Link Penalties
Diagnosing Algorithmic Penalties
Link Penalties
Diagnosing Algorithmic Penalties
http://moz.com/google-algorithm-change
Link Penalties
Diagnosing Algorithmic Penalties
http://www.barracuda-digital.co.uk/panguin-tool/
Link Penalties
Diagnosing Algorithmic Penalties
Recovering from Penalties
Recovering from Penalties
Recovering from Penalties
Link Building History
Blog Networks
Link Rings
Reciprocal Links
Tons of blog commenting (esp...
Recovering from Penalties
Link Building History
Article marketing
Tons of press releases no one cares about
Paid links
...
Google Webmaster Tools
Google Webmaster Tools
Recovering from Penalties
Sort and Clean your links
Evaluating Your Links
Manual vs. Automated
Vs
LinkResearchTools Link Detox Tool
Evaluating Your Links
Tools to Use
LinkResearchTools Link Detox Tool
Evaluating Your Links
Tools to Use
Link Research Tools - https://www.linkresearchtools.com
 Sample Spreadsheet
Evaluating Your Links
Other popular services (I have not used)
Rmoov
Remove’em
Link Delete
Evaluating Your Links
Tools to Use
Photo Credit: https://www.flickr.com/photos/flamephoenix1991/
Cleaning Up Your Links
Cleaning Up Your Links
How to plan / do outreach to sites
Find contact info
Manually
Outsource (Odesk, etc.)
Scrape (S...
Cleaning Up Your Links
Automating your outreach
Cleaning Up Your Links
Automating your outreach
Cleaning Up Your Links
Automating your outreach
Cleaning Up Your Links
Automating your outreach
Cleaning Up Your Links
Automating your outreach
Cleaning Up Your Links
If you just can’t wait…
 Just submit your disavow manually or via a tool like LRT
Try Link Detox ...
Submitting Your Disavow
Request
How to format and submit
What to Expect
How will you know if the request was successful?
Set realistic client/manager expectations for traffic re...
What you can do while you
wait
Attract “good” links
Change your ratios
Take Aways
1. Manual and algorithmic penalties get cleaned up the same way you
just don’t get the same feedback from Googl...
Thank You!
Rob Woods
rob@robwoods.org
Twitter: @robdwoods
Skype: rob.d.woods
604.374.5312
Resources
Quick links to stuff mentioned above:
Moz Algo Updates http://moz.com/google-algorithm-change
Panguin Tool htt...
Resources
Quick links to stuff mentioned above:
How to de-dupe Excel spreadsheet rows
http://office.microsoft.com/en-gb/e...
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The Advanced SEO's Guide To Link Penalties And Clean Ups By Rob Woods

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SMX Advanced 2014 Session #SMX #14A - 25 Link Acquisition & Auditing Issues For The Advanced SEO The Advanced SEO's Guide To Link Penalties And Clean Ups By Rob Woods @Robdwoods Of Rob Woods Consulting

Read more on SEO at http://searchengineland.com

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Transcript of "The Advanced SEO's Guide To Link Penalties And Clean Ups By Rob Woods"

  1. 1. SMX Advanced 2014 25 Link Acquisition & Auditing Issues For The Advanced SEO Link Penalties and Clean Ups #smx #14A
  2. 2. Who Am I? 12 years of in-house online marketing SEO, Social, and Content 2 years publisher/affiliate marketing (BlackFriday.com) Run my own consulting business (4 years)
  3. 3. Link Penalties Manual vs. Algorithmic Vs
  4. 4. Link Penalties Messages
  5. 5. Link Penalties Messages
  6. 6. Link Penalties Messages
  7. 7. Link Penalties Messages
  8. 8. Link Penalties Diagnosing Algorithmic Penalties
  9. 9. Link Penalties Diagnosing Algorithmic Penalties
  10. 10. Link Penalties Diagnosing Algorithmic Penalties http://moz.com/google-algorithm-change
  11. 11. Link Penalties Diagnosing Algorithmic Penalties http://www.barracuda-digital.co.uk/panguin-tool/
  12. 12. Link Penalties Diagnosing Algorithmic Penalties
  13. 13. Recovering from Penalties
  14. 14. Recovering from Penalties
  15. 15. Recovering from Penalties Link Building History Blog Networks Link Rings Reciprocal Links Tons of blog commenting (especially on unrelated blogs) Guest Blogging on unrelated sites Building many links with exact keyword anchor text
  16. 16. Recovering from Penalties Link Building History Article marketing Tons of press releases no one cares about Paid links Lots of low quality web directory submissions Forum spam Sitewide footer or blogroll links Widgets/Counters/Countdowns
  17. 17. Google Webmaster Tools
  18. 18. Google Webmaster Tools
  19. 19. Recovering from Penalties Sort and Clean your links
  20. 20. Evaluating Your Links Manual vs. Automated Vs
  21. 21. LinkResearchTools Link Detox Tool Evaluating Your Links Tools to Use LinkResearchTools Link Detox Tool
  22. 22. Evaluating Your Links Tools to Use Link Research Tools - https://www.linkresearchtools.com  Sample Spreadsheet
  23. 23. Evaluating Your Links Other popular services (I have not used) Rmoov Remove’em Link Delete
  24. 24. Evaluating Your Links Tools to Use Photo Credit: https://www.flickr.com/photos/flamephoenix1991/
  25. 25. Cleaning Up Your Links
  26. 26. Cleaning Up Your Links How to plan / do outreach to sites Find contact info Manually Outsource (Odesk, etc.) Scrape (Scrapebox or equivalent) Outreach Personalized emails including site name and URL At least two rounds of emails Record results of each round
  27. 27. Cleaning Up Your Links Automating your outreach
  28. 28. Cleaning Up Your Links Automating your outreach
  29. 29. Cleaning Up Your Links Automating your outreach
  30. 30. Cleaning Up Your Links Automating your outreach
  31. 31. Cleaning Up Your Links Automating your outreach
  32. 32. Cleaning Up Your Links If you just can’t wait…  Just submit your disavow manually or via a tool like LRT Try Link Detox Boost (claims not tested) http://www.linkdetox.com/boost/ Works better with manual actions
  33. 33. Submitting Your Disavow Request How to format and submit
  34. 34. What to Expect How will you know if the request was successful? Set realistic client/manager expectations for traffic recovery and timelines It may take more than one round
  35. 35. What you can do while you wait Attract “good” links Change your ratios
  36. 36. Take Aways 1. Manual and algorithmic penalties get cleaned up the same way you just don’t get the same feedback from Google 2. Find ALL your links! 3. Evaluate automatically (LRT) but review manually 4. Automate cleaning up the links and the outreach (Pitchbox) 5. Make sure your disavow file is formatted right 6. Expect the process to be a p.i.t.a 7. Be proactive, don’t just wait for the disavow
  37. 37. Thank You! Rob Woods rob@robwoods.org Twitter: @robdwoods Skype: rob.d.woods 604.374.5312
  38. 38. Resources Quick links to stuff mentioned above: Moz Algo Updates http://moz.com/google-algorithm-change Panguin Tool http://www.barracuda-digital.co.uk/panguin-tool/ Open Site Explorer http://www.opensiteexplorer.org/ Majestic SEO http://www.majesticseo.com/ Arefs https://ahrefs.com/ GWT https://www.google.com/webmasters/tools
  39. 39. Resources Quick links to stuff mentioned above: How to de-dupe Excel spreadsheet rows http://office.microsoft.com/en-gb/excel-help/delete-duplicate-rows- from-a-list-in-excel-HA001034626.aspx Sample formatted CSV from LinkResearchTools http://robwoods.org/?attachment_id=418 Odesk https://www.odesk.com/ Scrapebox http://www.scrapebox.com/ LinkResearchTools Backlink Profile Report http://www.linkresearchtools.com/tools/blp/ LinkResearchTools Link Detox http://www.linkresearchtools.com/tools/dtox/ Pitchbox http://pitchbox.com/
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