0
aimClear, © 2013, is a publication of
aimClear®, an integrated social, search, PR
& display marketing agency.
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display
marketing agency.
Overview
•
•
•
•
•

The BIG Picture – Social Signals for SEO
Sponsored Ad Units
Mapping Strategy to Ad Types
Targeting - S...
Social Signals. SEO. PERIOD.

bit.ly/SEOSocSig

“To summarize, it appears that
Google previously had major technical limit...
The Great 2013
Social Media
Buzz Kill

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR &...
Free Social Distribution Spayed
@MerryMorud, Social Advertising Director,
aimClear, © 2013, is a publication of aimClear®
SEO Distribution Neutered Years Ago
Content Goals
•
•
•
•
•
•
•

Scalable Psychographic Traffic
Attributable Conversion $$$
Real Links From Good Authority Sit...
…And What IS “Content” Anyway?
Amplify Content That
Performs Organically!
Get More Out Of What
Works
Facebook
Sponsored Ad Units
@MerryMorud, Social Advertising Director,
aimClear, © 2013, is a publication of aimClear®
Facebook Ads: Sponsored Units

Account Must Have Direct

Page Advertising Access
@MerryMorud, Social Advertising Director,...
Facebook Sponsored Ad Units: Page Post Ads

627px
1200px

@MerryMorud, Social Advertising Director,
aimClear, © 2013, is a...
Facebook
Isn’t Even
Good at This

@MerryMorud, Social Advertising Director,
aimClear, © 2013, is a publication of aimClear...
Facebook Ads | Ad Unit: Page Like Ads

225px
600px

@MerryMorud, Social Advertising Director,
aimClear, © 2013, is a publi...
Facebook Ads | Ad Unit: Page Image Ads

403px
403px
@MerryMorud, Social Advertising Director,
aimClear, © 2013, is a publi...
Facebook Page Post Ads &
Page Like Ads

@MerryMorud, Social Advertising Director,
aimClear, © 2013, is a publication of ai...
Likes
Paid Organic Amplifies Organic Viral
Total Cost

$300.00
Facebook Ads:
Strategic Audiences for
REAL Links & PR

@MerryMorud, Social Advertising Director,
aimClear, © 2013, is a pu...
Page Post Ad Strategies: PR
• Promote Content to Media Pros

• Successes:

– Interviews!

@MerryMorud, Social Advertising ...
Page Post Ad Strategies: PR
• Successes:

–New Friends

LIKE = FB,
Social, Zuck

@MerryMorud, Social Advertising Director,...
Page Post Ad Strategies: Links
Primary Goal = Visits &
Conversions
• Spent: <$3,000
• 13K Visits
• 121 Conversions = $24 C...
Sail Through Algorithm Updates
Paying to Promote Content | Takeaways
•
•
•
•
•
•

Organic Distribution aint What it Used to Be
Redefine “Content”
Align A...
Thanks!

aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display
marketing agency.
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud
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Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud

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Transcript of "Success Tips For Paying to Promote Your Content with Facebook Sponsored Posts by Merry Morud"

  1. 1. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  2. 2. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  3. 3. Overview • • • • • The BIG Picture – Social Signals for SEO Sponsored Ad Units Mapping Strategy to Ad Types Targeting - Strategic Audience Acquisition Content Promotion Success – Links from Coveted Blogs – PR WINS @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  4. 4. Social Signals. SEO. PERIOD. bit.ly/SEOSocSig “To summarize, it appears that Google previously had major technical limitations with regard to the use of social signals as a ranking factor. With Hummingbird, Google now has the infrastructure to better process social signals (among other things).” @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  5. 5. The Great 2013 Social Media Buzz Kill aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
  6. 6. Free Social Distribution Spayed
  7. 7. @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  8. 8. SEO Distribution Neutered Years Ago
  9. 9. Content Goals • • • • • • • Scalable Psychographic Traffic Attributable Conversion $$$ Real Links From Good Authority Sites SEO Social Signals From Strong Users SEO Focused Likes, Follows, Shares SEO $$$ Insulation From Harsh SEO Updates SEO PR Distribution To Bloggers & Media SEO
  10. 10. …And What IS “Content” Anyway?
  11. 11. Amplify Content That Performs Organically!
  12. 12. Get More Out Of What Works
  13. 13. Facebook Sponsored Ad Units @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  14. 14. Facebook Ads: Sponsored Units Account Must Have Direct Page Advertising Access @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  15. 15. Facebook Sponsored Ad Units: Page Post Ads 627px 1200px @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  16. 16. Facebook Isn’t Even Good at This @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  17. 17. Facebook Ads | Ad Unit: Page Like Ads 225px 600px @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® 90 Char.
  18. 18. Facebook Ads | Ad Unit: Page Image Ads 403px 403px @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  19. 19. Facebook Page Post Ads & Page Like Ads @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  20. 20. Likes
  21. 21. Paid Organic Amplifies Organic Viral
  22. 22. Total Cost $300.00
  23. 23. Facebook Ads: Strategic Audiences for REAL Links & PR @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  24. 24. Page Post Ad Strategies: PR • Promote Content to Media Pros • Successes: – Interviews! @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  25. 25. Page Post Ad Strategies: PR • Successes: –New Friends LIKE = FB, Social, Zuck @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear® Work = Media
  26. 26. Page Post Ad Strategies: Links Primary Goal = Visits & Conversions • Spent: <$3,000 • 13K Visits • 121 Conversions = $24 CPA BONUS KPIs • 2,572 Links • 366 Page Likes @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  27. 27. Sail Through Algorithm Updates
  28. 28. Paying to Promote Content | Takeaways • • • • • • Organic Distribution aint What it Used to Be Redefine “Content” Align Ad Unit with Goals Use Page Post As to Get REAL Links Major PR Wins Insulation from Algo Updates @MerryMorud, Social Advertising Director, aimClear, © 2013, is a publication of aimClear®
  29. 29. Thanks! aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
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