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Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl
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Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl

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Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl @andreavahl …

Success Tips For Paying To Promote Your Content Using Facebook Sponsored Posts by Andrea Vahl @andreavahl

Facebook Sponsored Posts: Success Tips For Paying To Promote Your Content
#SMXsocial13 #smx #14B
Between Facebook’s regular introduction of new ad products and the slimming down of its suite of offerings, it’s tough to keep up with the site’s latest advertising opportunities. Meanwhile, constant change in the way organic content is displayed demands a shift in paid tactics. Attend this session to get up to date on the techniques that are working today so you can take advantage of the latest paid offerings before your competitors do.

Published in: Marketing, Technology, Business

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Transcript

  • 1. Facebook Sponsored Posts: Success Tips For Paying To Promote Your Content @andreavahl
  • 2. About me • • • • Social Media Coach, Strategist and Speaker Co-author of Facebook Marketing All-in-One for Dummies Community Manager for Social Media Examiner for 2 years Grandma Mary
  • 3. Facebook Ad Models
  • 4. Facebook Ad Models
  • 5. Facebook Ad Models
  • 6. Facebook Ad Models – Pay to Play Facebook Ad or Sponsored Story Increased Engagement & More Visibility
  • 7. Research – Ads Board www.Facebook.com/ads/adboard
  • 8. Types of Facebook Ads • • • • • • • “Regular” Facebook Ad (goes to website) Facebook Engagement Ad (internal) Sponsored Story Promoted Post Boost Post (on Page only) Facebook Offers (Local) Retargeting (3rd Party)
  • 9. Sponsored Story Breakdown
  • 10. Sponsored Story About a Promoted Post Social Proof Longer text Link Post
  • 11. Likes and Interests I try to keep the Audience size at 200,000 or more if possible
  • 12. Sponsored Stories – Think of the Audience
  • 13. Targeting Strategies • Precise Interests = OR • Broad Category = AND • # adds closely related terms
  • 14. Bidding strategies • Bid High • Can use default bidding method • Stop Ads that underperform
  • 15. How to get Cheaper Clicks • • • • • Split Test ads More Clicks Click Thru Rate – CTR Sidebar - 0.07% - 0.10% News Feed 0.8% - 1.5%
  • 16. ROI – Conversion Tracking
  • 17. Conversion Tracking • One per ad • Only external websites • Not on Promoted Posts
  • 18. Thank you! Connect with me www.AndreaVahl.com www.facebook.com/andreavahl www.fb.com/GrandmaMaryShow ©2013 WhitePaperSource Publishing• Do NOT distribute