Your SlideShare is downloading. ×
0
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Social Media Step 2 - Paid Content Promotion by Steve Hammer
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Social Media Step 2 - Paid Content Promotion by Steve Hammer

1,602

Published on

Social Media Step 2 - Paid Content Promotion by Steve Hammer @armondhammer of RankHammer …

Social Media Step 2 - Paid Content Promotion by Steve Hammer @armondhammer of RankHammer

#SMXsocial13

The Social Ads Landscape: Tumblr, LinkedIn, StumbleUpon, BuzzFeed & Reddit #smx #11B
There’s a whole world of social ad opportunities beyond Facebook and Twitter. Some are mainstream; others on the cutting edge.
Join us as our panel of experts share case studies, tips and techniques to best capitalize on the options offered by these lesser known, but just as powerful, social platforms.

Published in: Marketing, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,602
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Social Media Step Two Paid content promotion Presented by Steve Hammer November 20, 2013 President, RankHammer
  • 2. 2 Social Media Strategy 03 ROI / Profit 01 Create Great Content 02 ? @armondhammer
  • 3. 3 SOCIALMEDIABETTING Over under on “create great content?” @armondhammer
  • 4. 4 Great Content Innovative, interesting @armondhammer
  • 5. 5 Could be you? Influencer Not exactly How do I push this to the world? @armondhammer
  • 6. 6 @armondhammer
  • 7. Believe in your content? Prove it 7 @armondhammer
  • 8. 8 @armondhammer
  • 9. 9 Framework STEP ONE STEP TWO STEP THREE STEP FOUR Know your audience Tweak Content Spend Some $$ Learn and Refine. @armondhammer
  • 10. 10 10 Know your audience @armondhammer
  • 11. 11 Key Self-Serve Options Reddit Sarcastic Influencers StumbleUpon Sitback Surfing LinkedIn Professional Climbers @armondhammer Outbrain Big Brand Readers YouTube TV 2.0 HARO Publicity Seekers
  • 12. 12 “Full Service” options BUZZFEED TUMBLR TABOOLA 80M uniques / mo 120 M daily impressions Content on: Clients include: Native feeling advertising Food Network Ruffles Visual Boston.com GE Amex Business Insider New (May Launch) $25K minimum Spreads to other networks @armondhammer 300M uniques / mo
  • 13. 13 Warning Comments Enabled Reddit, Youtube can backlash Prep for Traffic Big Bursts are possible Is your host ready? Research Participate before you pay @armondhammer
  • 14. Tweak Content 14 14 @armondhammer
  • 15. 15 Tweaking your Content @armondhammer
  • 16. 16 Why do you want traffic in the first place? @armondhammer
  • 17. 17 17 @armondhammer
  • 18. 18 Irreverent Top Placement Daily Auction @armondhammer
  • 19. 19 Low Cost Traffic Strong targeting Remarketing 0.12 / visitor possible Improves performance Tag for re-engagement @armondhammer
  • 20. 20 Want to be on CNN(.com)? $0.35 CPC Good Headlines work best @armondhammer
  • 21. 21 More than Pre-roll Content and subscriber goals Sharp Targeting Third Biggest SN @armondhammer That’s the second largest search engine.
  • 22. 22 LinkedIn Sponsored updates with sharp targeting Valuable info gets shared organically as well @armondhammer
  • 23. 23 23 Measure and Refine @armondhammer
  • 24. 24 Success? @armondhammer
  • 25. 25 Keys to Consider @armondhammer
  • 26. 26 Thank You @armondhammer Dallas, TX 214-720-0044(ph) steve@rankhammer.com @armondhammer

×