Social Media 101 Workshop at SMX Bootcamp by Ric Dragon

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Social Media 101 Workshop at SMX Bootcamp by Ric Dragon

#SMXsocial13 #Bootcamp

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Social Media 101 Workshop at SMX Bootcamp by Ric Dragon

  1. 1. Social Media 101 #SMXsocial13 #Bootcamp Ric Dragon @RicDragon
  2. 2. What we’re going to cover... • Networks • Platforms – – – – – Facebook Twitter Google+ LinkedIn Pinterest • Some overall best practices • Q&A
  3. 3. Intro to Social Networks • • • • Nodes and ties, or edges Weak ties, strong ties Exponential growth 6 degrees
  4. 4. Nodes and ties, or edges
  5. 5. Weak Ties, Strong Ties
  6. 6. Exponential Growth 16m 48K 1 4 2 8 Image Source: www.etereaestudios.com
  7. 7. 6 degrees
  8. 8. 6 degrees
  9. 9. Intro to Social Platforms • Timeline of development • The four major activities of social platforms – profile building – connecting – content, including curation – engagement
  10. 10. Timeline of development
  11. 11. The four major activities of social platforms Twitter: @ricdragon
  12. 12. Twitter: @ricdragon
  13. 13. Twitter: @ricdragon
  14. 14. Twitter: @ricdragon
  15. 15. Twitter: @ricdragon
  16. 16. Facebook • • • • individual versus pages profile creation connections content highlights – what works (some examples) • events • groups
  17. 17. individual versus pages
  18. 18. individual versus pages
  19. 19. individual versus pages • Can’t tag people • Can’t invite people to events • Personal timeline: individual, noncommercial use. • Facebook Pages look similar: unique tools for connecting people to a topic they care about, like a business, brand, organization or celebrity.
  20. 20. profile creation
  21. 21. connections Leveraging your connections as an individual!
  22. 22. Content highlights – what works?
  23. 23. Content highlights – what works?
  24. 24. Content highlights – what works?
  25. 25. Content highlights – what works?
  26. 26. Twitter • • • • • • profile connection building lists content that works hash tags chat groups
  27. 27. Twitter profile 2 3 4 1
  28. 28. Connection Building
  29. 29. Twitter Lists
  30. 30. Twitter Content that works
  31. 31. Twitter Content that works
  32. 32. Twitter Content that works
  33. 33. hash tags
  34. 34. Twitter Chats
  35. 35. LinkedIn • • • • LinkedIn Eco-System Your Profile Company pages Groups
  36. 36. LinkedIn
  37. 37. LinkedIn
  38. 38. LinkedIn
  39. 39. Making Connections...
  40. 40. Company Pages
  41. 41. Groups
  42. 42. Google + • • • • • • Profile Connection building Company pages Content that works Groups Events
  43. 43. Google + Profile
  44. 44. Connection Building
  45. 45. Company Pages
  46. 46. Company Pages
  47. 47. Company Pages
  48. 48. Company Pages
  49. 49. Communities
  50. 50. Events
  51. 51. Pinterest • telling a story
  52. 52. Pinterest boards
  53. 53. Some overall best practices • • • • publish to many platforms or not? paying it forward creating relationships that endure tying to blog
  54. 54. Q&A
  55. 55. Thank You! Ric Dragon, DragonSearch dragon@dragonsearch.net Twitter: @ricdragon

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