Social Media 101 - SMX Social Media Marketing Boot Camp with Ric Dragon
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Social Media 101 - SMX Social Media Marketing Boot Camp with Ric Dragon

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Smx West 2014 Social Media Marketing Bootcamp Session #Smx #11C - Social Media 101 Presentation By Ric Dragon @Ricdragon Of Dragon Search

Smx West 2014 Social Media Marketing Bootcamp Session #Smx #11C - Social Media 101 Presentation By Ric Dragon @Ricdragon Of Dragon Search

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Social Media 101 - SMX Social Media Marketing Boot Camp with Ric Dragon Social Media 101 - SMX Social Media Marketing Boot Camp with Ric Dragon Presentation Transcript

  • Ric Dragon @RicDragon Social Media Marketing Boot Camp with Ric Dragon author of Social Marketology, CEO of DragonSearch
  • 80’s BBC & IRC’s
  • 90’s 1995 1998 1999
  • 00’s 2003 2003 2007 2008 2002 2005
  • 10’s 2011
  • 210 billion tons
  • 1 out of 3 marriages 1 in 5 divorces*
  • •Plan time •Make use of OPT •Consider your overall marketing budget •Do micro-interactions
  • •Small groups that share interests •Hyper-local •Blogging
  • @ricdragon
  • Purpose & Vision Create Indelible Memories Goal Be center to more storytelling in social media Objectives Publish excellent blog content at least six times / month Increase community by 50% Increase engagement by 100% Increase amplification by 50% Metrics # of blog posts / month # of followers # of interactions # of shares # of mentions # of comments on blog
  • 1000 3000 Twitter Retweets NOW Target
  • Twitter: @ricdragon
  • Twitter: @ricdragon
  • Twitter: @ricdragon
  • The Brilliant Campaigns
  • Twitter: @ricdragon The Big Five Approaches to Social Media
  • Twitter: @ricdragon
  • Twitter: @ricdragon
  • Twitter: @ricdragon
  • Twitter: @ricdragon
  • Twitter: @ricdragon
  • Twitter: @ricdragon Distribution of effort over platforms
  • Big Issues • How often? • Automation of content? • Self-promotion or Passion-topics? • How do I choose which platforms • Other Questions???
  • Q&A
  • Ric Dragon, DragonSearch dragon@dragonsearch.net Twitter: @ricdragon text your email address to: 845-377-5162 for templates Thank You!