Your SlideShare is downloading. ×
0
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
SMX London | Twitter Tactics from Jim Yu of Brightedge
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SMX London | Twitter Tactics from Jim Yu of Brightedge

465

Published on

May 2013 - SearchMarketingExpo London - Jim Yu, CEO of Brightedge shares tips & tricks to improve your reach on Twitter and gain more customers through your social media marketing efforts.

May 2013 - SearchMarketingExpo London - Jim Yu, CEO of Brightedge shares tips & tricks to improve your reach on Twitter and gain more customers through your social media marketing efforts.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
465
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. London | May 15 – 16, 2013 #SMXTuning up your Twitter tactics7 Steps to take Twitter campaignsto the next levelTweets, ranking and uplifts in trafficJim Yu, CEO, BrightEdge
  • 2. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXSocial Content Is A Key Priority For Marketers in 2013
  • 3. London | May 15 – 16, 2013 #SMXUnderstanding Twitter & Search correlations are vital formarketers in 2013
  • 4. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXHow do you align your SEO and Social Media teams?Social TeamQ .What are your engagement goals?Q. What do you tweet to help these goals?A. What matters to you?Manually scanning is not scalableSEO TeamQ. How do you move beyond on-page and linkprofiles?
  • 5. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXA. Create a SEO and Social Super Group
  • 6. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXThink KeywordsKeywords relevant to your audienceWhat keywords matter to them?SEO‟s know keywordsShare with your Social TeamBuild a „joint mindset‟Audience interests defined by keywords
  • 7. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXIdentify keywords trending on TwitterAbsolute number of tweets with keywordsTwitter keyword volumeWeek on Week change in no of tweetsSpot trends and „bumps‟ in volumeDefine degrees of change“Large trends are only meaningful if theabsolute volume is significant”Start collecting and storing the dataRate trending keyword groups – strong,moderate and so forth
  • 8. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXPrioritize keywords for driving Twitter activityCapitalize immediately on strong trending KW‟sTime is of the essenceDo topics overlap with existing campaigns?If so, prioritize some relevant KW‟sUtilize trending data to decide priority KW‟sConsider how many tweets you send outFrequency and timingProduce your final list of KW‟s core to your twitterstrategy
  • 9. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXMap existing pages to trending keywordsSEO‟s know all about keyword page mappingShare your list of target KW‟sIdentify pages that are best optimized for eachof those keywordsRefine your keyword prioritiesIf you see some pages that are high performing interms of rank or conversions then..Increase the priority for the keywords that map tothese pages
  • 10. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXCraft your TweetsIt is not just about volume.“The right tweet content, in the rightlanguage, in the right place, at the righttime”Utilize promoted tweetsSERP results and visibilityTest if tweets strike a chord with users per yourkeyword discovery – use AdWords
  • 11. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXMeasure success and Tune up your Twitter tacticsKnow your audienceA/B test Keyword placement in tweets Hashtags as keywords Tone Timing Return on promoted tweetsKnow your metricsConversion and site metrics Page views Time on site Bounce rate Conversions – downloads, reg,submissions
  • 12. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXCollaborate so both SEO and Social teams winBoth are benefactor and beneficiarySocial signals DO matter – ‟Halo effect‟Social influences SEO and brings trafficIf your SEO team needs more socialtraction for pages the Social team cantweet more strategicallyUtilize tweet and rank correlations
  • 13. London | May 15 – 16, 2013 #SMXTweets and Keyword Rankhttp://goo.gl/9KTS5
  • 14. London | May 15 – 16, 2013 #SMXFeeding America – Twitter Driven TrafficData Twitter Web analytics Search rankingsAction Targeting of specific keyword-orientated audiences Promotion around related issues identified with keywords
  • 15. London | May 15 – 16, 2013 #SMXTiny Prints and Twitter - Organic Search GainsMethodology and OpportunityMeasure Influence Tiny Prints tracked page keyword level social sharing ontwitter and correlated these against search ranking of thesame pagesIdentify and action opportunities Keyword and URL opportunities were identified whererich social engagement and exposure could influenceorganic search performance Compelling tweet content was created that engagedfollowers who subsequently re-tweeted them – newoffers, designshttps://dev.twitter.com/case-studies/tiny-prints-sees-47-increase-search-rankings-using-twitter-and-bright-edge
  • 16. London | May 15 – 16, 2013 #SMXTiny Prints and TwitterResults47% increase in organic search rankings Tiny Prints achieved a 47% increase in organic search rankingson long tail keywords and URLs that were popular andengaging on Twitter3X follower engagement The gains occurred as follower engagement on those pagesand keywords grew 3X over a four week period
  • 17. London | May 15 – 16, 2013 #SMXKey takeaways1. Align your search and social teams2. Listen to the Twitter „fire-hose‟ of data3. Identify trends4. Test and learn5. Integrate your SEO and social efforts6. Adapt“The right tweet content, in the rightlanguage, in the right place, at the righttime”
  • 18. London | May 15 – 16, 2013 #SMXLondon | May 15 – 16, 2013 #SMXThank youDownload a free copy of the Twitter Case Studies belowhttp://www.brightedge.com/Twitter-SEO-TinyPrintsRead more on Search Engine Land belowhttp://searchengineland.com/take-twitter-campaigns-to-the-next-level-with-seo-data-140738

×