Short and Social Video - How To Go Viral with Vine

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Short and Social Video - How To Go Viral with Vine by Adam Gausepohl @adamgausepohl
of PopShorts

#SMX #23A #SMXsocial13

Video is everywhere, and people are paying attention; comScore recently reported more than 44 billion monthly online video content views. That’s 22 hours of video consumed per viewer! Short-form video is easily consumed, appeals to our short attention spans, is easily shared, and has virtually no barriers to entry.

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Short and Social Video - How To Go Viral with Vine

  1. 1. PopShorts Going Viral with Vine Short & Social Video: Vine, Instagram & Beyond Adam Gausepohl, PopShorts @adamgausepohl #SMX #SMXsocial13 #23A
  2. 2. PopShorts
  3. 3. PopShorts 1) The Biggest Misconception June 4th: 13 million Vine users June 20th: Instagram video released August 20th: 40 million Vine users 3x Growth!
  4. 4. PopShorts 1) The Biggest Misconception
  5. 5. PopShorts 2) Instagram vs Vine
  6. 6. PopShorts 2) Instagram vs Vine Video Creation INSTAGRAM VINE Video MAX length: 15 seconds 6 seconds Import videos: Yes No Image Stabilization: Yes No Filters: Yes No Delete/Re-arrange clips: Yes Yes Save to Camera Roll Yes Yes
  7. 7. PopShorts 2) Instagram vs Vine
  8. 8. PopShorts 2) Instagram vs Vine Engagement on Instagram Photos: 37 interactions / thousand followers Videos: 24 interactions / thousand followers 1 Source: 1) http://blog.bufferapp.com/instagram-stats-instagram-tips
  9. 9. PopShorts 2) Instagram vs Vine
  10. 10. PopShorts 22nd September, 2013 2) Instagram vs Vine
  11. 11. PopShorts 23rd October, 2013 2) Instagram vs Vine
  12. 12. PopShorts Consumption 2) Instagram vs Vine INSTAGRAM VINE Photos and videos Just videos 1-15 seconds 3-6 seconds Yes (small delay) Yes Automatic Sound: Yes Yes Looping: No Yes Geotagging: Yes Yes Facebook, Twitter, Tumblr, Flickr, email, foursquare Facebook, Twitter, copy link feature, Revine feature Photos/Videos: Attention Span Required: Autoplay: Share to:
  13. 13. PopShorts 3) Going Viral with Vine Going Viral with Vine
  14. 14. PopShorts Viner: Logan Paul Followers (when video was made): 796,100 3) Going Viral with Vine
  15. 15. PopShorts 3) Going Viral with Vine vs 90,252 engagements 87,365 engagements
  16. 16. PopShorts 3) Going Viral with Vine
  17. 17. PopShorts 3) Going Viral with Vine GE’s #1 most engaging Facebook post in past 6 months TIP: Copy & paste the Vine.co URL here to save it as an .mp4 file to upload it directly to Facebook: http://en.savefrom.net
  18. 18. PopShorts Received approximately 20x more engagement than their average tweet. 3) Going Viral with Vine
  19. 19. PopShorts 3) Going Viral with Vine
  20. 20. PopShorts 3) Going Viral with Vine Don’t forget to post your Vines to Instagram!!! It’s OK they aren’t 15 seconds long!
  21. 21. PopShorts 4) Getting Your First 1000 Followers
  22. 22. PopShorts 4) Getting Your First 1000 Followers 1) Leverage your other social media properties 2) Create good, shareable content Relatable (Alx James) Funny (Anthony Troli, Logan Paul, Comedian Chris) Interesting / Useful (KaplanGMATPrep) How-tos (GE’s #6secondscience campaign) Catchy Jingles (Nicholas Megalis) Mash-ups (Epic Clips, PIXAR VINES, Fail Vine) Creative / Stop Motion (Jethro Ames) a. b. c. d. e. f. g. 3) 4) Give them a reason to follow you a. Run contests b. Create a series (Pt. 1, Pt. 2…) c. Don’t post crap videos Seed your videos
  23. 23. PopShorts 5) The Future of Short Video U.S. smartphone market: 70 percent of teens (aged 13-17) and 79 percent of young adults (aged 18-24) now own smartphones. Source: http://www.nielsen.com/us/en/newswire/2013/ring-the-bells-more-smartphones-in-students-hands-ahead-of-back.html
  24. 24. PopShorts 5) The Future of Short Video
  25. 25. PopShorts • • • • 5) The Future of Short Video Global mobile data traffic will increase 13-fold between 2012 and 2017 Mobile video will increase 16-fold between 2012 and 2017 Two-thirds of the world's mobile data traffic will be video by 2017 Mobile network connection speeds will increase 7-fold by 2017 Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  26. 26. PopShorts Contact: Adam Gausepohl Email: adam@popshorts.com Twitter: @AdamGausepohl #SMX #SMXsocial13 #23A

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