0
Cool SERP, bro!
SERPs aren’t as easy to backsolve
5
Hummingbird – it’s a new engine
So how do we interpret studies like
this?
Does this mean rankings are all about getting
Google +1s?
These are hints. Not ranking factors.
Read: Correlation does not equal causation
“Correlation does not imply causation”
Ed...
Cyrus has a great ranking factors deck:
http://www.slideshare.net/cyrusshepard
Links?
"I think backlinks still have many, many years left
in them," he said. "But inevitably what we're trying
to do is figure o...
External Anchor Text
http://moz.com/rand/imec-lab/
Competitive
phrases are
tougher to move,
but still hold up
in testing.
Internal Anchor Text
http://www.greenlaneseo.com/blog/2014/01/old-school-seo-tests-action/
Keyword strings in titles, METAs, etc.
Mark up ALL THE THINGS?
“Absolute Rankings”
“Rankings are part of my
reporting, but near the
back now”
“Rankings will be dead
within one year”
“I ...
Entity-based optimization
http://www.seobythesea.com/2014/01/entity-
associations-websites-related-entities/
http://www.blindfiveyearold.com/knowledge-
graph-optimization
Localized organic results
Takeaway: All the search engines are
building for the mobile future.
Google’s move to Local KG
Takeaway: Hummingbird requires us
to test SEO assumptions.
http://webmeup.com/blog/seo-experiments.html
Takeaway: Optimize content around
entities and relationships.
Takeaway: Every site has its own set
of success factors
SEO Success Factors 2014
SEO Success Factors 2014
SEO Success Factors 2014
SEO Success Factors 2014
SEO Success Factors 2014
SEO Success Factors 2014
SEO Success Factors 2014
SEO Success Factors 2014
SEO Success Factors 2014
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SEO Success Factors 2014

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SMX Advanced 2014 Session #SMX #11A - The Periodic Table Of SEO Ranking Factors: 2014 Edition - SEO Success Factors 2014 By Matthew Brown @Matthewjbrown Of Moz

For more on SEO visit http://searchengineland.com

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Transcript of "SEO Success Factors 2014"

  1. 1. Cool SERP, bro!
  2. 2. SERPs aren’t as easy to backsolve
  3. 3. 5 Hummingbird – it’s a new engine
  4. 4. So how do we interpret studies like this? Does this mean rankings are all about getting Google +1s?
  5. 5. These are hints. Not ranking factors. Read: Correlation does not equal causation “Correlation does not imply causation” Edward Tufte says this is better: "Correlation is not causation but it sure is a hint."
  6. 6. Cyrus has a great ranking factors deck: http://www.slideshare.net/cyrusshepard
  7. 7. Links?
  8. 8. "I think backlinks still have many, many years left in them," he said. "But inevitably what we're trying to do is figure out how an expert user would say this particular page matched their information needs. And sometimes backlinks matter for that." Links = very much alive.* http://searchenginewatch.com/article/2343363/Matt-Cutts-Google-Wont-Devalue-Links-
  9. 9. External Anchor Text http://moz.com/rand/imec-lab/ Competitive phrases are tougher to move, but still hold up in testing.
  10. 10. Internal Anchor Text http://www.greenlaneseo.com/blog/2014/01/old-school-seo-tests-action/
  11. 11. Keyword strings in titles, METAs, etc.
  12. 12. Mark up ALL THE THINGS?
  13. 13. “Absolute Rankings” “Rankings are part of my reporting, but near the back now” “Rankings will be dead within one year” “I still report rankings, but as a composite metric. Not individual rankings.”
  14. 14. Entity-based optimization
  15. 15. http://www.seobythesea.com/2014/01/entity- associations-websites-related-entities/
  16. 16. http://www.blindfiveyearold.com/knowledge- graph-optimization
  17. 17. Localized organic results
  18. 18. Takeaway: All the search engines are building for the mobile future.
  19. 19. Google’s move to Local KG
  20. 20. Takeaway: Hummingbird requires us to test SEO assumptions. http://webmeup.com/blog/seo-experiments.html
  21. 21. Takeaway: Optimize content around entities and relationships.
  22. 22. Takeaway: Every site has its own set of success factors
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