SEO Metrics & Leveraging Big Data by Marty Weintraub

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Smx West 2014 Session #Smx #24A - Life After Not Providedpresentation Seo Metrics & Leveraging Big Data By Marty Weintraub By Marty Weintraub @Aimclear Of Aimclear

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SEO Metrics & Leveraging Big Data by Marty Weintraub

  1. 1. SEO Metrics & Leveraging Big Data MartyWeintraub Founder&Evangelist @aimClear
  2. 2. Big Data Is WTF Somebody Says It Is
  3. 3. SEO Measurement, Better Than Before We Lost KWs
  4. 4. SEO Metrics & Actionable Big Data
  5. 5. Competitive SEO Gap Analysis & Imputed Competitive Traffic Share
  6. 6. • Know Keyword Search Frequency • Know Unpersonalized Rank • Calculate CTR For Rank • Impute SEO Competitive “Traffic Share” For Your Brand & Competitors:
  7. 7. Big Data, Social Signals & Links
  8. 8. • Big Data Is What Helps You Sell • Seek action items in the metaphors • “Where does this data come from” • Get to the bottom of what vendors are really selling Big Data, SEO & And You…
  9. 9. Thank You! MartyWeintraub Founder&Evangelist @aimClear

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