SEO Metrics & Leveraging Big Data by Marty Weintraub

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Smx West 2014 Session #Smx #24A - Life After Not Providedpresentation Seo Metrics & Leveraging Big Data By Marty Weintraub By Marty Weintraub @Aimclear Of Aimclear

Smx West 2014 Session #Smx #24A - Life After Not Providedpresentation Seo Metrics & Leveraging Big Data By Marty Weintraub By Marty Weintraub @Aimclear Of Aimclear

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  • 1. SEO Metrics & Leveraging Big Data MartyWeintraub Founder&Evangelist @aimClear
  • 2. Big Data Is WTF Somebody Says It Is
  • 3. SEO Measurement, Better Than Before We Lost KWs
  • 4. SEO Metrics & Actionable Big Data
  • 5. Competitive SEO Gap Analysis & Imputed Competitive Traffic Share
  • 6. • Know Keyword Search Frequency • Know Unpersonalized Rank • Calculate CTR For Rank • Impute SEO Competitive “Traffic Share” For Your Brand & Competitors:
  • 7. Big Data, Social Signals & Links
  • 8. • Big Data Is What Helps You Sell • Seek action items in the metaphors • “Where does this data come from” • Get to the bottom of what vendors are really selling Big Data, SEO & And You…
  • 9. Thank You! MartyWeintraub Founder&Evangelist @aimClear