Scaling Search Marketing Agency Efforts by Wayne Sleight

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From SMX East 2013 - Scaling Search Marketing Agency Efforts by Wayne Sleight #SMX #23B

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Scaling Search Marketing Agency Efforts by Wayne Sleight

  1. 1. Scaling an Agency 97thFloor.com @97thFloor SMX East Wayne Sleight @WayneSleight
  2. 2. Creative Digital Marketing Agency 28 Team Members Founded in 2004 Lehi, UT Clientele: Medium & Enterprise 97thFloor.com
  3. 3. Our growth Previous 18 months = 330% increase in revenue
  4. 4. Overview
  5. 5. 1. Hiring Public Relations, Marketing, Advertising, Communications, Journalism, English, Digital Media, Design, Programming, Business, Philosophy, etc.
  6. 6. 1. Hiring
  7. 7. 1. Hiring Hire on potential. Promote on proven skill.
  8. 8. 2. Budgeting Budget for mid-month clients *Fictional Numbers
  9. 9. 3. Clients
  10. 10. 3. Clients
  11. 11. 3. Clients
  12. 12. 4. Culture
  13. 13. 4. Culture http://bit.ly/CultureNetflix
  14. 14. 5. Leadership
  15. 15. 5. Leadership “Leadership is the art of accomplishing more than the science of management teaches you is possible.”
  16. 16. 5. Leadership “It’s having a great vision that becomes the basis of great leadership.”
  17. 17. 5. Leadership Vision that scales
  18. 18. 5. Leadership
  19. 19. 5. Leadership
  20. 20. Review
  21. 21. Scaling an Agency 97thFloor.com @97thFloor SMX East Wayne Sleight @WayneSleight

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