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Retargeting
AwesomeSauce
June 12, 2014
SMX Advanced Session #22B
@BryantGarvin
Me:
#SMX #22B
@BryantGarvin
18 years Sales & Marketing
Last 8 years Digital Marketing
You Don’t Want Me Doing Your SEO
Pai...
#SMX #22B
@BryantGarvin
#SMX #22B
@BryantGarvin
Let’s
Talk
About
You
#SMX #22B
@BryantGarvin
Don’t
Phtoto credit : http://en.wikipedia.org/wiki/File:Donkey_from_Shrek.jpg
1/2
Your
Retargeting
DIVERSITY
IS
STABILITY
#SMX #22B @BryantGarvin
#SMX #22B
@BryantGarvinPhoto credit: http://bradajohnson.files.wordpress.com/2013/05/streettacos1.jpg
Vendors
Please
K.I.S...
#SMX #22B
@BryantGarvin
Get Insights
Who Do You
From???
#SMX #22B
@BryantGarvin
Email
“Doing Retargeting
Before it Was
Remarketing”
#SMX #22B
@BryantGarvin
CRM &
Loyalty
#SMX #22B
@BryantGarvin
ORGANIZE
#SMX #22B
@BryantGarvin
Build
Audiences
Through
Email
#SMX #22B
@BryantGarvin
<Insert>
</Code>
#SMX #22B
@BryantGarvin
The Gmail
Dilemma
KEEP YOUR
HEAD UP
#SMX #22B
@BryantGarvin
Use your
Email &
CRM Data
with DSPs
#SMX #22B
@BryantGarvin
#SMX #22B
@BryantGarvin
#SMX #22B
@BryantGarvin
Middle
Man
#SMX #22B
@BryantGarvin
#SMX #22B
@BryantGarvin
Email
Phone #s
Ad IDs
#SMX #22B
@BryantGarvin
Use
As Negatives
Custom Audiences
#SMX #22B
@BryantGarvin
W
CA
#SMX #22B
@BryantGarvin
Layer
Traditional
Facebook
Targeting
#SMX #22B
@BryantGarvin
Switching
Gears
SEARCH
RETARGETING
The SERP
Search
OFF
#SMX #22B
@BryantGarvin
#SMX #22B
@BryantGarvin
50%
to
80%
Lower CPCs
#SMX #22B
@BryantGarvin
Buyer
Beware
#SMX #22B
@BryantGarvin
#SMX #22B
@BryantGarvin
#SMX #22B
@BryantGarvin
Cute
Case
Studies
Cool
#SMX #22B
@BryantGarvin
Timing
Matters
#SMX #22B
@BryantGarvin
Organize
Your
Audiences
#SMX #22B
@BryantGarvin
Points
to
Remember
Retargeting AwesomeSauce By Bryant Garvin
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Retargeting AwesomeSauce By Bryant Garvin

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SMX Advanced 2014 Session #SMX #22B - Rethinking Retargeting: Top Strategies For Driving Conversions From Key Audiences - Retargeting Awesomesauce By Bryant Garvin @Bryantgarvin Of Bryant Garvin Consulting

Read more on marketing strategy on http://marketingland.com

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Transcript of "Retargeting AwesomeSauce By Bryant Garvin"

  1. 1. Retargeting AwesomeSauce June 12, 2014 SMX Advanced Session #22B @BryantGarvin
  2. 2. Me: #SMX #22B @BryantGarvin 18 years Sales & Marketing Last 8 years Digital Marketing You Don’t Want Me Doing Your SEO Paid Media Aficionado In-House & Agency Experience Started Search Engine Side (Lycos) Nicknamed: Dr House of PPC Passionate About Diversification
  3. 3. #SMX #22B @BryantGarvin
  4. 4. #SMX #22B @BryantGarvin Let’s Talk About You
  5. 5. #SMX #22B @BryantGarvin Don’t Phtoto credit : http://en.wikipedia.org/wiki/File:Donkey_from_Shrek.jpg 1/2 Your Retargeting
  6. 6. DIVERSITY IS STABILITY #SMX #22B @BryantGarvin
  7. 7. #SMX #22B @BryantGarvinPhoto credit: http://bradajohnson.files.wordpress.com/2013/05/streettacos1.jpg Vendors Please K.I.S.S.
  8. 8. #SMX #22B @BryantGarvin Get Insights Who Do You From???
  9. 9. #SMX #22B @BryantGarvin Email “Doing Retargeting Before it Was Remarketing”
  10. 10. #SMX #22B @BryantGarvin CRM & Loyalty
  11. 11. #SMX #22B @BryantGarvin ORGANIZE
  12. 12. #SMX #22B @BryantGarvin Build Audiences Through Email
  13. 13. #SMX #22B @BryantGarvin <Insert> </Code>
  14. 14. #SMX #22B @BryantGarvin The Gmail Dilemma
  15. 15. KEEP YOUR HEAD UP
  16. 16. #SMX #22B @BryantGarvin Use your Email & CRM Data with DSPs
  17. 17. #SMX #22B @BryantGarvin
  18. 18. #SMX #22B @BryantGarvin
  19. 19. #SMX #22B @BryantGarvin Middle Man
  20. 20. #SMX #22B @BryantGarvin
  21. 21. #SMX #22B @BryantGarvin Email Phone #s Ad IDs
  22. 22. #SMX #22B @BryantGarvin Use As Negatives Custom Audiences
  23. 23. #SMX #22B @BryantGarvin W CA
  24. 24. #SMX #22B @BryantGarvin Layer Traditional Facebook Targeting
  25. 25. #SMX #22B @BryantGarvin Switching Gears
  26. 26. SEARCH RETARGETING
  27. 27. The SERP Search OFF
  28. 28. #SMX #22B @BryantGarvin
  29. 29. #SMX #22B @BryantGarvin 50% to 80% Lower CPCs
  30. 30. #SMX #22B @BryantGarvin Buyer Beware
  31. 31. #SMX #22B @BryantGarvin
  32. 32. #SMX #22B @BryantGarvin
  33. 33. #SMX #22B @BryantGarvin Cute Case Studies Cool
  34. 34. #SMX #22B @BryantGarvin Timing Matters
  35. 35. #SMX #22B @BryantGarvin Organize Your Audiences
  36. 36. #SMX #22B @BryantGarvin Points to Remember
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