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PUTTING THE SEO
POWER OF
GOOGLE+
TO WORK
#
Mark Traphagen
Virante
@MarkTraphagen
#SMX #21A
October 2, 2013
#
Virante Web Marketing
Mark Traphagen - Director of Digital Outreach - #smx #21A
● 62,000 followers on
Google+
● Communitie...
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Strikes against Author Rank as
present reality:
1. Low Authorshi...
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Strikes against Author Rank as
present reality:
1. Low Authorshi...
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Strikes against Author Rank as
present reality:
1. Low Authorshi...
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
BUT...we want to have
subject authorities….
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Hey, whazzup?
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Secrets Revealed!
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Profiles Have PageRank
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Pages Have PageRank
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Communities Have PageRank
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google+ Internal PR
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google+ External PR
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google+ Fitness &
Nutrition Community
4 Links on
High PR Blogs
W...
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google Authorship &
Author Rank Community
#1 for “google authors...
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
www.prchecker.net
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
G+ PageRank
External Link Study
Thanks to Paul Shapiro for
data ...
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Profiles per PageRank Level
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
PR vs Majestic Citation Flow
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
PR vs Majestic Trust Flow
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
PR vs Citation & Trust Flow
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Authorship vs. Non-Authorship PR
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Authorship Is Link Building
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
G+ Posts Pass PR
Mark Traphagen | Virante.org | @marktraphagen
1 - My Google+ post
2 - Google+ page post
3 - Another Google+
post by me
4 -...
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Feb 6, 2012
Image copyright © by Dave Nicoll http://www.flickr.com/photos/nicoll/150272557/
Mark Traphagen | Virante.org | @marktrapha...
bit.ly/gplusnetwork
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Advantages of a strong
Google+ Network:
● Mo...
+1 Button on All Your Content
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
More +1 Magic
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
More +1 Magic
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
More +1 Magic
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google Authorship
link authority
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Google+ Page Verification
Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
Mark Traphagen
Director of Digital Outreach
Virante.org
Google.com/+MarkTraphagen
@MarkTraphagen
All My Google+ Guides:
bi...
http://www.slideshare.net/SearchMarketingExpo
#
see more presentations at:
#
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Putting the SEO Power of Google+ to Work by Mark Traphagen

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Transcript of "Putting the SEO Power of Google+ to Work by Mark Traphagen"

  1. 1. PUTTING THE SEO POWER OF GOOGLE+ TO WORK # Mark Traphagen Virante @MarkTraphagen #SMX #21A October 2, 2013 #
  2. 2. Virante Web Marketing Mark Traphagen - Director of Digital Outreach - #smx #21A ● 62,000 followers on Google+ ● Communities w/ combined membership of 20,000+ ● Top 500 US Google+ user (CircleCount.com)
  3. 3. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
  4. 4. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
  5. 5. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
  6. 6. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Strikes against Author Rank as present reality: 1. Low Authorship adoption
  7. 7. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Strikes against Author Rank as present reality: 1. Low Authorship adoption 2. Social signal parsing infancy
  8. 8. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Strikes against Author Rank as present reality: 1. Low Authorship adoption 2. Social signal parsing infancy 3. Mis-attribution
  9. 9. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A BUT...we want to have subject authorities….
  10. 10. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Hey, whazzup?
  11. 11. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Secrets Revealed!
  12. 12. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Profiles Have PageRank
  13. 13. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Pages Have PageRank
  14. 14. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Communities Have PageRank
  15. 15. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Google+ Internal PR
  16. 16. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Google+ External PR
  17. 17. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Google+ Fitness & Nutrition Community 4 Links on High PR Blogs Went from pg. 8 to pg. 1 for "fitness & nutrition" (Stayed there 3 months!)
  18. 18. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Google Authorship & Author Rank Community #1 for “google authorship and author rank” 11,200 members (incl. many high PR profiles) 320 external links/41 domains
  19. 19. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A www.prchecker.net
  20. 20. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A G+ PageRank External Link Study Thanks to Paul Shapiro for data collection! http://blog.paulnshapiro.co m
  21. 21. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Profiles per PageRank Level
  22. 22. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A PR vs Majestic Citation Flow
  23. 23. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A PR vs Majestic Trust Flow
  24. 24. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A PR vs Citation & Trust Flow
  25. 25. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Authorship vs. Non-Authorship PR
  26. 26. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Authorship Is Link Building
  27. 27. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A G+ Posts Pass PR
  28. 28. Mark Traphagen | Virante.org | @marktraphagen 1 - My Google+ post 2 - Google+ page post 3 - Another Google+ post by me 4 - Share of Google+ post by friend 5 - Home page of site 6 - Inside page of site 7 - Another page of site 8 - Another page of site
  29. 29. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Feb 6, 2012
  30. 30. Image copyright © by Dave Nicoll http://www.flickr.com/photos/nicoll/150272557/ Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
  31. 31. bit.ly/gplusnetwork Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Advantages of a strong Google+ Network: ● More reshares ● More recommendations ● More personalization influence ● Higher PageRank authority in search
  32. 32. +1 Button on All Your Content Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
  33. 33. More +1 Magic Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
  34. 34. More +1 Magic Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
  35. 35. More +1 Magic Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
  36. 36. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Google Authorship link authority
  37. 37. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A Google+ Page Verification
  38. 38. Mark Traphagen | Virante.org | @marktraphagen - #smx #21A
  39. 39. Mark Traphagen Director of Digital Outreach Virante.org Google.com/+MarkTraphagen @MarkTraphagen All My Google+ Guides: bit.ly/GplusGuides
  40. 40. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #
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