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Putting the Plus in Google+

Secrets of G+ Search Ranking
Virante Web Marketing
Mark Traphagen
Director of Digital Outreac...
● 70,000 followers on
Google+
● Communities w/
combined membership
of 20,000+
● Top 500 US Google+
user (CircleCount.com)
...
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
10K, 2 +1’s

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
10K, 2 +1’s

60K, 35
+1’s
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Secrets Revealed!

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Profiles Have PageRank

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Pages Have PageRank

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Communities Have PageRank

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Google+ Internal PR

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Google+ External PR

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Google+ Fitness &
Nutrition Community
4 Links on
High PR Blogs
Went from pg. 8 to
pg. 1 for
"fitness & nutrition"
(Stayed ...
Google Authorship &
Author Rank Community
#1 for “google authorship and
author rank”
11,200 members (incl. many
high PR pr...
www.prchecker.net

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
G+ PageRank
External Link Study
Thanks to Paul Shapiro for
data collection!
blog.paulnshapiro.com

Mark Traphagen | Virant...
Profiles per PageRank Level

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
PR vs Majestic Citation Flow

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
PR vs Majestic Trust Flow

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
PR vs Citation & Trust Flow

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Authorship vs. Non-Authorship PR

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Authorship Is Link Building

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Feb 6, 2012
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
1 - My Google+ post
2 - Google+ page post
3 - Another Google+
post by me
4 - Share of Google+
post by friend
5 - Home page...
Image copyright © by Dave Nicoll http://www.flickr.com/photos/nicoll/150272557/

Mark Traphagen | Virante.org | @marktraph...
bit.ly/gplusnetwork
Advantages of a strong
Google+ Network:
● More reshares
● More recommendations
● More personalization
...
+1 Button on All Your Content

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
More +1 Magic

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
More +1 Magic

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
More +1 Magic

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Google Authorship
link authority

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Google+ Page Verification

Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
Mark Traphagen
Director of Digital Outreach
Virante.org

Google.com/+MarkTraphagen
@MarkTraphagen
All My Google+ Guides:
b...
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Putting the Plus in Google Plus: Secrets of G+ Search Ranking by Mark Traphagen

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Putting the Plus in Google Plus: Secrets of G+ Search Ranking by Mark Traphagen @marktraphagen of Virante.

SMX Social Media Marketing Las Vegas November 2013:

Session:
Google+, Authorship & SEO Issues For Social Media
#smxsocial13 #smx #14A

Still not convinced Google+ is a social platform you need to pay attention to? This session will take an in-depth look at how your Google+ presence, +1′s and creating authoritative identities for your brand and individual bloggers can impact traffic from Google search results. Panelists will demonstrate real traffic and engagement metrics from Google+ and help you troubleshoot issues with authorship and G+ data.

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Transcript of "Putting the Plus in Google Plus: Secrets of G+ Search Ranking by Mark Traphagen"

  1. 1. Putting the Plus in Google+ Secrets of G+ Search Ranking Virante Web Marketing Mark Traphagen Director of Digital Outreach
  2. 2. ● 70,000 followers on Google+ ● Communities w/ combined membership of 20,000+ ● Top 500 US Google+ user (CircleCount.com) Virante Web Marketing Mark Traphagen - Director of Digital Outreach - #smx #14A
  3. 3. Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  4. 4. Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  5. 5. Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  6. 6. 10K, 2 +1’s Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  7. 7. 10K, 2 +1’s 60K, 35 +1’s Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  8. 8. Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  9. 9. Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  10. 10. Secrets Revealed! Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  11. 11. Profiles Have PageRank Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  12. 12. Pages Have PageRank Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  13. 13. Communities Have PageRank Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  14. 14. Google+ Internal PR Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  15. 15. Google+ External PR Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  16. 16. Google+ Fitness & Nutrition Community 4 Links on High PR Blogs Went from pg. 8 to pg. 1 for "fitness & nutrition" (Stayed there 3 months!) Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  17. 17. Google Authorship & Author Rank Community #1 for “google authorship and author rank” 11,200 members (incl. many high PR profiles) 320 external links/41 domains Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  18. 18. www.prchecker.net Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  19. 19. G+ PageRank External Link Study Thanks to Paul Shapiro for data collection! blog.paulnshapiro.com Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  20. 20. Profiles per PageRank Level Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  21. 21. PR vs Majestic Citation Flow Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  22. 22. PR vs Majestic Trust Flow Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  23. 23. PR vs Citation & Trust Flow Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  24. 24. Authorship vs. Non-Authorship PR Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  25. 25. Authorship Is Link Building Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  26. 26. Feb 6, 2012 Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  27. 27. 1 - My Google+ post 2 - Google+ page post 3 - Another Google+ post by me 4 - Share of Google+ post by friend 5 - Home page of site 6 - Inside page of site 7 - Another page of site 8 - Another page of site Mark Traphagen | Virante.org | @marktraphagen
  28. 28. Image copyright © by Dave Nicoll http://www.flickr.com/photos/nicoll/150272557/ Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  29. 29. bit.ly/gplusnetwork Advantages of a strong Google+ Network: ● More reshares ● More recommendations ● More personalization influence ● Higher PageRank authority in search Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  30. 30. +1 Button on All Your Content Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  31. 31. More +1 Magic Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  32. 32. More +1 Magic Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  33. 33. More +1 Magic Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  34. 34. Google Authorship link authority Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  35. 35. Google+ Page Verification Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  36. 36. Mark Traphagen | Virante.org | @marktraphagen - #smx #14A
  37. 37. Mark Traphagen Director of Digital Outreach Virante.org Google.com/+MarkTraphagen @MarkTraphagen All My Google+ Guides: bit.ly/gplusguides
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