PROBLEM
SOLVING
WITH EXCEL
#
Brett Snyder
NEBO
@BrettASnyder
#SMX #22A
October 2, 2013
#
@BrettASnyder
Goal
@BrettASnyder
Goal
@BrettASnyder
Goal
Simple Data
Valuable Data
Actionable Data
@BrettASnyder
Actual Data vs. Actionable Data
@BrettASnyder
Actual Data vs. Actionable Data
Nested Functions
@BrettASnyder
IF Functions
@BrettASnyder
IF Functions
@BrettASnyder
IF Functions
@BrettASnyder
What are Nested Functions?
@BrettASnyder
What are Nested Functions?
1
@BrettASnyder
What are Nested Functions?
1 2
@BrettASnyder
Who
remembers
PEMDAS??
@BrettASnyder
PEMDAS
(a X b ÷ c + d -
e)f1 6
25
4
3
@BrettASnyder
What are Nested Functions?
1
@BrettASnyder
What are Nested Functions?
1
2
Using Nested Functions
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
 Clicks
 Impressions
 Clickthrough Rate
 Average Position
 Organic Ranking
 Org...
@BrettASnyder
Find the Key
@BrettASnyder
Find the Key
This is the key!
@BrettASnyder
Find the Key
@BrettASnyder
Build the Formula
@BrettASnyder
Build the Formula
@BrettASnyder
Build the Formula
1
@BrettASnyder
Build the Formula
1 2
Striking Distance Keywords
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
 Where are you currently ranking?
 How many impressions did it get?
 How many conv...
@BrettASnyder
Find the Key
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
@BrettASnyder
Build the Solution
Ranking <20; Ranking >5
@BrettASnyder
Build the Solution
Impressions > 100
@BrettASnyder
Build the Solution
Conversions >= 1
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
@BrettASnyder
Nesting Multiple Functions
Building Tools
@BrettASnyder
Identify the Problem
@BrettASnyder
Determine the Criteria
Impressions
Conversions
Cost/Conversion
@BrettASnyder
Determine the Criteria
@BrettASnyder
Determine the Criteria
@BrettASnyder
Find the Key
@BrettASnyder
Build the Solution
@BrettASnyder
Bid Management Template
http://www.bit.ly/
bidmgmt
@BrettASnyder
THANK YOU!
TO LEARN MORE OR FOR ANY QUESTIONS:
Brett Snyder
Director, Search Engine Optimization
Nebo Agency...
http://www.slideshare.net/SearchMarketingExpo
#
see more presentations at:
#
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Problem Solving for Search Marketers Using Excel by Brett Snyder

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From SMX East 2013 / SearchMarketingExpo.com - Problem Solving for Search Marketers using Extreme Excel Excellence by @BrettASnyder #SMX #22A

Slide deck from Nebo's Brett Snyder. Presentation covers Excel functions, formulas and worksheets to help search marketers work more efficiently and make their data simple, valuable and actionable.

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Problem Solving for Search Marketers Using Excel by Brett Snyder

  1. 1. PROBLEM SOLVING WITH EXCEL # Brett Snyder NEBO @BrettASnyder #SMX #22A October 2, 2013 #
  2. 2. @BrettASnyder Goal
  3. 3. @BrettASnyder Goal
  4. 4. @BrettASnyder Goal Simple Data Valuable Data Actionable Data
  5. 5. @BrettASnyder Actual Data vs. Actionable Data
  6. 6. @BrettASnyder Actual Data vs. Actionable Data
  7. 7. Nested Functions
  8. 8. @BrettASnyder IF Functions
  9. 9. @BrettASnyder IF Functions
  10. 10. @BrettASnyder IF Functions
  11. 11. @BrettASnyder What are Nested Functions?
  12. 12. @BrettASnyder What are Nested Functions? 1
  13. 13. @BrettASnyder What are Nested Functions? 1 2
  14. 14. @BrettASnyder Who remembers PEMDAS??
  15. 15. @BrettASnyder PEMDAS (a X b ÷ c + d - e)f1 6 25 4 3
  16. 16. @BrettASnyder What are Nested Functions? 1
  17. 17. @BrettASnyder What are Nested Functions? 1 2
  18. 18. Using Nested Functions
  19. 19. @BrettASnyder Identify the Problem
  20. 20. @BrettASnyder Determine the Criteria  Clicks  Impressions  Clickthrough Rate  Average Position  Organic Ranking  Organic Traffic  Bounce Rate  Conversions
  21. 21. @BrettASnyder Find the Key
  22. 22. @BrettASnyder Find the Key This is the key!
  23. 23. @BrettASnyder Find the Key
  24. 24. @BrettASnyder Build the Formula
  25. 25. @BrettASnyder Build the Formula
  26. 26. @BrettASnyder Build the Formula 1
  27. 27. @BrettASnyder Build the Formula 1 2
  28. 28. Striking Distance Keywords
  29. 29. @BrettASnyder Identify the Problem
  30. 30. @BrettASnyder Determine the Criteria  Where are you currently ranking?  How many impressions did it get?  How many conversions did it get?
  31. 31. @BrettASnyder Find the Key
  32. 32. @BrettASnyder Build the Solution
  33. 33. @BrettASnyder Build the Solution
  34. 34. @BrettASnyder Build the Solution Ranking <20; Ranking >5
  35. 35. @BrettASnyder Build the Solution Impressions > 100
  36. 36. @BrettASnyder Build the Solution Conversions >= 1
  37. 37. Nesting Multiple Functions
  38. 38. @BrettASnyder Nesting Multiple Functions
  39. 39. @BrettASnyder Nesting Multiple Functions
  40. 40. @BrettASnyder Nesting Multiple Functions
  41. 41. @BrettASnyder Nesting Multiple Functions
  42. 42. @BrettASnyder Nesting Multiple Functions
  43. 43. @BrettASnyder Nesting Multiple Functions
  44. 44. @BrettASnyder Nesting Multiple Functions
  45. 45. @BrettASnyder Nesting Multiple Functions
  46. 46. @BrettASnyder Nesting Multiple Functions
  47. 47. Building Tools
  48. 48. @BrettASnyder Identify the Problem
  49. 49. @BrettASnyder Determine the Criteria Impressions Conversions Cost/Conversion
  50. 50. @BrettASnyder Determine the Criteria
  51. 51. @BrettASnyder Determine the Criteria
  52. 52. @BrettASnyder Find the Key
  53. 53. @BrettASnyder Build the Solution
  54. 54. @BrettASnyder Bid Management Template http://www.bit.ly/ bidmgmt
  55. 55. @BrettASnyder THANK YOU! TO LEARN MORE OR FOR ANY QUESTIONS: Brett Snyder Director, Search Engine Optimization Nebo Agency @BrettASnyder
  56. 56. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #

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