Your SlideShare is downloading. ×
0
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Problem Solving for Search Marketers Using Excel by Brett Snyder
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Problem Solving for Search Marketers Using Excel by Brett Snyder

394

Published on

From SMX East 2013 / SearchMarketingExpo.com - Problem Solving for Search Marketers using Extreme Excel Excellence by @BrettASnyder #SMX #22A …

From SMX East 2013 / SearchMarketingExpo.com - Problem Solving for Search Marketers using Extreme Excel Excellence by @BrettASnyder #SMX #22A

Slide deck from Nebo's Brett Snyder. Presentation covers Excel functions, formulas and worksheets to help search marketers work more efficiently and make their data simple, valuable and actionable.

Published in: Business, Technology, Design
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
394
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
37
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. PROBLEM SOLVING WITH EXCEL # Brett Snyder NEBO @BrettASnyder #SMX #22A October 2, 2013 #
  • 2. @BrettASnyder Goal
  • 3. @BrettASnyder Goal
  • 4. @BrettASnyder Goal Simple Data Valuable Data Actionable Data
  • 5. @BrettASnyder Actual Data vs. Actionable Data
  • 6. @BrettASnyder Actual Data vs. Actionable Data
  • 7. Nested Functions
  • 8. @BrettASnyder IF Functions
  • 9. @BrettASnyder IF Functions
  • 10. @BrettASnyder IF Functions
  • 11. @BrettASnyder What are Nested Functions?
  • 12. @BrettASnyder What are Nested Functions? 1
  • 13. @BrettASnyder What are Nested Functions? 1 2
  • 14. @BrettASnyder Who remembers PEMDAS??
  • 15. @BrettASnyder PEMDAS (a X b ÷ c + d - e)f1 6 25 4 3
  • 16. @BrettASnyder What are Nested Functions? 1
  • 17. @BrettASnyder What are Nested Functions? 1 2
  • 18. Using Nested Functions
  • 19. @BrettASnyder Identify the Problem
  • 20. @BrettASnyder Determine the Criteria  Clicks  Impressions  Clickthrough Rate  Average Position  Organic Ranking  Organic Traffic  Bounce Rate  Conversions
  • 21. @BrettASnyder Find the Key
  • 22. @BrettASnyder Find the Key This is the key!
  • 23. @BrettASnyder Find the Key
  • 24. @BrettASnyder Build the Formula
  • 25. @BrettASnyder Build the Formula
  • 26. @BrettASnyder Build the Formula 1
  • 27. @BrettASnyder Build the Formula 1 2
  • 28. Striking Distance Keywords
  • 29. @BrettASnyder Identify the Problem
  • 30. @BrettASnyder Determine the Criteria  Where are you currently ranking?  How many impressions did it get?  How many conversions did it get?
  • 31. @BrettASnyder Find the Key
  • 32. @BrettASnyder Build the Solution
  • 33. @BrettASnyder Build the Solution
  • 34. @BrettASnyder Build the Solution Ranking <20; Ranking >5
  • 35. @BrettASnyder Build the Solution Impressions > 100
  • 36. @BrettASnyder Build the Solution Conversions >= 1
  • 37. Nesting Multiple Functions
  • 38. @BrettASnyder Nesting Multiple Functions
  • 39. @BrettASnyder Nesting Multiple Functions
  • 40. @BrettASnyder Nesting Multiple Functions
  • 41. @BrettASnyder Nesting Multiple Functions
  • 42. @BrettASnyder Nesting Multiple Functions
  • 43. @BrettASnyder Nesting Multiple Functions
  • 44. @BrettASnyder Nesting Multiple Functions
  • 45. @BrettASnyder Nesting Multiple Functions
  • 46. @BrettASnyder Nesting Multiple Functions
  • 47. Building Tools
  • 48. @BrettASnyder Identify the Problem
  • 49. @BrettASnyder Determine the Criteria Impressions Conversions Cost/Conversion
  • 50. @BrettASnyder Determine the Criteria
  • 51. @BrettASnyder Determine the Criteria
  • 52. @BrettASnyder Find the Key
  • 53. @BrettASnyder Build the Solution
  • 54. @BrettASnyder Bid Management Template http://www.bit.ly/ bidmgmt
  • 55. @BrettASnyder THANK YOU! TO LEARN MORE OR FOR ANY QUESTIONS: Brett Snyder Director, Search Engine Optimization Nebo Agency @BrettASnyder
  • 56. http://www.slideshare.net/SearchMarketingExpo # see more presentations at: #

×