NO SEO is NEVER Dead, It's Just Trying To Be by Marshall Simmonds
Define Media Group, Inc.
NO SEO is NEVER Dead
It’s just trying to be.
• “Google says it has found more than
30 trillion unique URLs on the Web,
crawls 20 billion sites a day and
processes 100 billion searches every
• “The Google search team made 530
improvements this year already, to
get it closer to “the future.”
“BuzzFeed their data gathering is done via a tracking code across their network of sites of which
“represent an audience of more than 300 million people globally.”
• Accumulated data pulled directly from Google Analytics and Omniture
• 87 sites across several major publishing networks, including many of the best-known brands on the web
• Analyzed 48 billion pageviews and 10 billion visits in 2013
Google Image Search 2013
“That [phantom visits] was causing problems for some webmasters, and so we
thought we can do away with that. That’s gone now. This, along with new options
to reach publisher sites, is “a net win for webmasters.”
Pierre Far, a webmaster trends analyst with Google.
January 23, 2013
“a net win for webmasters”
Over 19,320,000 Visits
• Still optimize images for contextual relevancy
• Google may change course
• Image traffic is no longer a consistent source of traffic
• This is the new normal
• Use Bing
• Use Pixabay
Google Safe Search
SafeSearch Algo Update Quick Reference
Improved detection for SafeSearch in Image Search. [launch codename "Michandro", project codename “SafeSearch”] This change improves our signals for detecting adult
content in ImageSearch, aligning the signals more closely with the signals we use for our other search results.
SafeSearch update. We have updated how we deal with adult content, making it more accurate and robust. Now, irrelevant adult content is less likely to show up for many
SafeSearch algorithm tuning. [launch codenames "Fiorentini", “SuperDyn”; project codename "SafeSearch"] This month we rolled out a couple of changes to our SafeSearch
algorithm. We’ve updated our classifier to make it smarter and more precise, and we’ve found new ways to make adult content less likely to appear when a user isn't looking for it
Improvements to SafeSearch for videos and images. [project codename "SafeSearch"] We’ve made improvements to our SafeSearch signals in videos and images mode,
making it less likely you’ll see adult content when you aren’t looking for it.
Improved SafeSearch models. [launch codename "Squeezie", project codename "SafeSearch"] This change improves our classifier used to categorize pages for SafeSearch in
Improvements to SafeSearch signals in Russian. [project codename "SafeSearch"] This change makes it less likely that you’ll see adult content in Russian when you aren’t
looking for it.
Improvement to SafeSearch goes international. [launch codename "GentleWorld", project codename "SafeSearch"] This change internationalizes an algorithm designed to
handle results on the borderline between adult and general content.
Vuvuzela. [project codename “SafeSearch”] We've updated SafeSearch to unify the handling of adult video content in videos mode and in the main search results. Explicit video
thumbnails are now filtered more consistently.
Labradoodle. [project codename “SafeSearch”] We've updated SafeSearch algorithms to better detect adult content.
Maru. [project “SafeSearch”] We updated SafeSearch to improve the handling of adult video content in videos mode for queries that are not looking for adult content.
Palace. [project “SafeSearch”] This change decreased the amount of adult content that will show up in Image Search mode when SafeSearch is set to strict.
#82872. [project “SafeSearch”] In "strict" SafeSearch mode we remove results if they are not very relevant. This change previously launched in English, and this change
expanded it internationally.
Sea. [project “SafeSearch”] This change helped prevent adult content from appearing whenSafeSearch is in "strict" mode.
Cobra. [project “SafeSearch”] We updated SafeSearch algorithms to better detect adult content.
• Health related content ok.
• Sequester info
• Not link off the home page, (channel level and navigation is ok)
• Be mindful of your target market? Savvy users who know how to opt out
of SafeSearch? Dudes?
• Submit request to Google, charting what changes have been made to
the site. https://support.google.com/webmasters/contact/safe_search
• Search on stop lists
Google's attitude towards specific terms changes with the greater public