Marshall Simmonds
Define Media Group, Inc.
mdsimmonds
NO SEO is NEVER Dead
It’s just trying to be.
mdsimmonds www.DefineMG.com
Google Growth
• “Google says it has found more than
30 trillion unique URLs on the Web,
crawls...
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
SEO is not a project
mdsimmonds www.DefineMG.com
Universal Results
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
Knowledge Graph Resource
http://moz.com/blog/the-day-the-knowledge-graph-exploded
mdsimmonds www.DefineMG.com
DataOne Box Popularity
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
Google “Search Plus Your World”
mdsimmonds www.DefineMG.com
More real estate for branded searches
Strengthen the
association by linking
to your Google+ pa...
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
Market Share
mdsimmonds www.DefineMG.com
http://www.comscore.com/Insights/Press_Releases/2014/5/comScore_Releases_April_2014_US_Search_...
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
Define Media Group Analysis: Search Engine Market Share
Google,
86%
Bing, 6%
Yahoo,
4%
Google
...
mdsimmonds www.DefineMG.com
“6 months worth of data from 63 websites – a mix of B2B and B2C. We looked at more than 100
mi...
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
BUZZFEED
“BuzzFeed their data gathering is done via a tracking code across their network of si...
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
Dark Social Tynt
http://www.mediapost.com/publications/article/226050/data-puts-new-tynt-on-
d...
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
Google Image Search 2012
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
Google Image Search 2013
mdsimmonds www.DefineMG.com
DefineMG.com/blog
“That [phantom visits] was causing problems for some webmasters, and so we
t...
mdsimmonds www.DefineMG.com
“a net win for webmasters”
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
WordPress Plugin
https://wordpress.org/plugins/byrev-wp-picshield-hotlink-defence/
mdsimmonds www.DefineMG.com
Pixabay
mdsimmonds www.DefineMG.com
Pixabay
mdsimmonds www.DefineMG.com
Pixabay
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
Watermark added
Watermark removed
mdsimmonds www.DefineMG.com
125 Profiles
Over 19,320,000 Visits
for “imgres”
Hummingbird
Launched
Testing
Panda 4.0
mdsimmonds www.DefineMG.com
Solutions
• Still optimize images for contextual relevancy
• Google may change course
• Image ...
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
Google Safe Search
mdsimmonds www.DefineMG.com
History Time
SafeSearch Algo Update Quick Reference
February, 2012
Improved detection for Safe...
mdsimmonds www.DefineMG.com
December 12, 2012
mdsimmonds www.DefineMG.com
49% drop in average daily referrals.
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
Yeah but my content is unique and it’s my voice and
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
Solutions
• Health related content ok.
• Sequester info
• Not link off the home page, (channel...
mdsimmonds www.DefineMG.com
mdsimmonds www.DefineMG.com
Marshall Simmonds
Founder / CEO - Define Media Group, Inc.
www.DefineMG.com
Marshall@DefineMG.com
mdsimmonds
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NO SEO is NEVER Dead, It's Just Trying To Be by Marshall Simmonds

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Searchengineland.Com Digital Summit Session #Smx - No, Seo Is Never Dead… It’S Just Trying To Be Presentation By Marshall Simmonds @Mdsimmonds Of Define Media Group

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NO SEO is NEVER Dead, It's Just Trying To Be by Marshall Simmonds

  1. 1. Marshall Simmonds Define Media Group, Inc. mdsimmonds NO SEO is NEVER Dead It’s just trying to be.
  2. 2. mdsimmonds www.DefineMG.com Google Growth • “Google says it has found more than 30 trillion unique URLs on the Web, crawls 20 billion sites a day and processes 100 billion searches every month” • “The Google search team made 530 improvements this year already, to get it closer to “the future.”
  3. 3. mdsimmonds www.DefineMG.com
  4. 4. mdsimmonds www.DefineMG.com
  5. 5. mdsimmonds www.DefineMG.com SEO is not a project
  6. 6. mdsimmonds www.DefineMG.com Universal Results
  7. 7. mdsimmonds www.DefineMG.com
  8. 8. mdsimmonds www.DefineMG.com
  9. 9. mdsimmonds www.DefineMG.com Knowledge Graph Resource http://moz.com/blog/the-day-the-knowledge-graph-exploded
  10. 10. mdsimmonds www.DefineMG.com DataOne Box Popularity
  11. 11. mdsimmonds www.DefineMG.com
  12. 12. mdsimmonds www.DefineMG.com
  13. 13. mdsimmonds www.DefineMG.com
  14. 14. mdsimmonds www.DefineMG.com
  15. 15. mdsimmonds www.DefineMG.com Google “Search Plus Your World”
  16. 16. mdsimmonds www.DefineMG.com More real estate for branded searches Strengthen the association by linking to your Google+ page with rel=“publisher”
  17. 17. mdsimmonds www.DefineMG.com
  18. 18. mdsimmonds www.DefineMG.com
  19. 19. mdsimmonds www.DefineMG.com
  20. 20. mdsimmonds www.DefineMG.com Market Share
  21. 21. mdsimmonds www.DefineMG.com http://www.comscore.com/Insights/Press_Releases/2014/5/comScore_Releases_April_2014_US_Search_Engine_Rankings?
  22. 22. mdsimmonds www.DefineMG.com
  23. 23. mdsimmonds www.DefineMG.com Define Media Group Analysis: Search Engine Market Share Google, 86% Bing, 6% Yahoo, 4% Google Bing Yahoo 1,387,198,786 search referrals reviewed 125 profiles within the DMG network
  24. 24. mdsimmonds www.DefineMG.com “6 months worth of data from 63 websites – a mix of B2B and B2C. We looked at more than 100 million organic search visits”
  25. 25. mdsimmonds www.DefineMG.com
  26. 26. mdsimmonds www.DefineMG.com
  27. 27. mdsimmonds www.DefineMG.com BUZZFEED “BuzzFeed their data gathering is done via a tracking code across their network of sites of which “represent an audience of more than 300 million people globally.” • Accumulated data pulled directly from Google Analytics and Omniture • 87 sites across several major publishing networks, including many of the best-known brands on the web • Analyzed 48 billion pageviews and 10 billion visits in 2013
  28. 28. mdsimmonds www.DefineMG.com
  29. 29. mdsimmonds www.DefineMG.com Dark Social Tynt http://www.mediapost.com/publications/article/226050/data-puts-new-tynt-on- dark-social-sheds-light-o.html
  30. 30. mdsimmonds www.DefineMG.com
  31. 31. mdsimmonds www.DefineMG.com Google Image Search 2012
  32. 32. mdsimmonds www.DefineMG.com
  33. 33. mdsimmonds www.DefineMG.com Google Image Search 2013
  34. 34. mdsimmonds www.DefineMG.com DefineMG.com/blog “That [phantom visits] was causing problems for some webmasters, and so we thought we can do away with that. That’s gone now. This, along with new options to reach publisher sites, is “a net win for webmasters.” Pierre Far, a webmaster trends analyst with Google. January 23, 2013 http://searchengineland.com/google-launches-streamlined-image-search-146238
  35. 35. mdsimmonds www.DefineMG.com “a net win for webmasters”
  36. 36. mdsimmonds www.DefineMG.com
  37. 37. mdsimmonds www.DefineMG.com
  38. 38. mdsimmonds www.DefineMG.com
  39. 39. mdsimmonds www.DefineMG.com
  40. 40. mdsimmonds www.DefineMG.com
  41. 41. mdsimmonds www.DefineMG.com WordPress Plugin https://wordpress.org/plugins/byrev-wp-picshield-hotlink-defence/
  42. 42. mdsimmonds www.DefineMG.com Pixabay
  43. 43. mdsimmonds www.DefineMG.com Pixabay
  44. 44. mdsimmonds www.DefineMG.com Pixabay
  45. 45. mdsimmonds www.DefineMG.com
  46. 46. mdsimmonds www.DefineMG.com Watermark added Watermark removed
  47. 47. mdsimmonds www.DefineMG.com 125 Profiles Over 19,320,000 Visits for “imgres” Hummingbird Launched Testing Panda 4.0
  48. 48. mdsimmonds www.DefineMG.com Solutions • Still optimize images for contextual relevancy • Google may change course • Image traffic is no longer a consistent source of traffic • This is the new normal • Use Bing • Use Pixabay
  49. 49. mdsimmonds www.DefineMG.com
  50. 50. mdsimmonds www.DefineMG.com Google Safe Search
  51. 51. mdsimmonds www.DefineMG.com History Time SafeSearch Algo Update Quick Reference February, 2012 Improved detection for SafeSearch in Image Search. [launch codename "Michandro", project codename “SafeSearch”] This change improves our signals for detecting adult content in ImageSearch, aligning the signals more closely with the signals we use for our other search results. SafeSearch update. We have updated how we deal with adult content, making it more accurate and robust. Now, irrelevant adult content is less likely to show up for many queries. March, 2012 SafeSearch algorithm tuning. [launch codenames "Fiorentini", “SuperDyn”; project codename "SafeSearch"] This month we rolled out a couple of changes to our SafeSearch algorithm. We’ve updated our classifier to make it smarter and more precise, and we’ve found new ways to make adult content less likely to appear when a user isn't looking for it April, 2012 Improvements to SafeSearch for videos and images. [project codename "SafeSearch"] We’ve made improvements to our SafeSearch signals in videos and images mode, making it less likely you’ll see adult content when you aren’t looking for it. Improved SafeSearch models. [launch codename "Squeezie", project codename "SafeSearch"] This change improves our classifier used to categorize pages for SafeSearch in 40+ languages. Improvements to SafeSearch signals in Russian. [project codename "SafeSearch"] This change makes it less likely that you’ll see adult content in Russian when you aren’t looking for it. May, 2012 Improvement to SafeSearch goes international. [launch codename "GentleWorld", project codename "SafeSearch"] This change internationalizes an algorithm designed to handle results on the borderline between adult and general content. June, 2012 Vuvuzela. [project codename “SafeSearch”] We've updated SafeSearch to unify the handling of adult video content in videos mode and in the main search results. Explicit video thumbnails are now filtered more consistently. July, 2012 Labradoodle. [project codename “SafeSearch”] We've updated SafeSearch algorithms to better detect adult content. August, 2012 Maru. [project “SafeSearch”] We updated SafeSearch to improve the handling of adult video content in videos mode for queries that are not looking for adult content. Palace. [project “SafeSearch”] This change decreased the amount of adult content that will show up in Image Search mode when SafeSearch is set to strict. #82872. [project “SafeSearch”] In "strict" SafeSearch mode we remove results if they are not very relevant. This change previously launched in English, and this change expanded it internationally. Sea. [project “SafeSearch”] This change helped prevent adult content from appearing whenSafeSearch is in "strict" mode. September, 2012 Cobra. [project “SafeSearch”] We updated SafeSearch algorithms to better detect adult content.
  52. 52. mdsimmonds www.DefineMG.com December 12, 2012
  53. 53. mdsimmonds www.DefineMG.com 49% drop in average daily referrals.
  54. 54. mdsimmonds www.DefineMG.com
  55. 55. mdsimmonds www.DefineMG.com Yeah but my content is unique and it’s my voice and
  56. 56. mdsimmonds www.DefineMG.com
  57. 57. mdsimmonds www.DefineMG.com
  58. 58. mdsimmonds www.DefineMG.com Solutions • Health related content ok. • Sequester info • Not link off the home page, (channel level and navigation is ok) • Be mindful of your target market? Savvy users who know how to opt out of SafeSearch? Dudes? • Submit request to Google, charting what changes have been made to the site. https://support.google.com/webmasters/contact/safe_search • Search on stop lists Google's attitude towards specific terms changes with the greater public sentiment
  59. 59. mdsimmonds www.DefineMG.com
  60. 60. mdsimmonds www.DefineMG.com
  61. 61. Marshall Simmonds Founder / CEO - Define Media Group, Inc. www.DefineMG.com Marshall@DefineMG.com mdsimmonds

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