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More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon
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More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon

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More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon @AmyVernon …

More Than Just Set It And Forget It - Managing Your Social Community by Amy Vernon @AmyVernon

#SMXsocial13 #SMX #21b

effective online community management is your ticket to a healthier, happier, more engaged network of customers, clients, and fans. We’re going to cover everything community managers need to know, including:
setting realistic community expectations
incentivizing engagement and rewarding participation
dealing with community crises and conflicts
publishing a consistent stream of topical content
measuring goal-oriented metrics
… and more!

Published in: Marketing, Technology, Business
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  • 1. #smx #21B
  • 2. Who Is Amy Vernon? I do stuff on the Internet • 20 years as a newspaper reporter, editor and blogger • Top female submitter of all time on Digg.com • Consultant to the stars (OK, not really, but I’ve worked with lots of companies & publishers, including AOL, VentureBeat, and Dailymotion. #smx #21B
  • 3. Community Rules on Social Media #smx #21B
  • 4. Baby Steps First • Resist the urge to go everywhere at once. • Who is your audience? • Who else is your audience? • Where are they? • Go there. Not the other place. #smx #21B
  • 5. Research, Research, Research • Why did people follow you? • Why did you follow them? • What are they interested in? • Who else do they follow? Photo by Moridin_ via Flickr Creative Commons #smx #21B
  • 6. Tools • • • • • • Knod.es Nimble Twtrland Traackr Little Bird Followerwonk (Moz) Photo by Paul Cooper via Flickr Creative Commons #smx #21B
  • 7. Best Practices Are Just the Beginning Dilbert strip, Sept. 3, 2008 #smx #21B
  • 8. Cultivating Community • Going to where your audience/community – just the first step. – Engage in conversations • • • • • Twitter chats Google Hangouts Facebook conversations Livefyre Q&As Where they’re talking, you should be talking Photo by F. Gopp via Flickr Creative Commons #smx #21B
  • 9. Growing Community • Once you’ve actually talked to people, start following • See who they’re following. Maybe they’re interesting, too? • Curate content appropriate to these peoplecommunity. Photo by Seer Snively via Flickr Creative Commons #smx #21B
  • 10. Growing Community • Set a daily routine – Start slow, 10 minutes per day – One day, find new people to engage with – Next day, engage with some of those people – Set an initial goal of 5 new engagements per week – Work your way to 5 new engagements per day Photo by Steve Tannock via Flickr Creative Commons #smx #21B
  • 11. Automation ≠ Bad There’s a difference between this: And this: Cylons photo via SyFy Cylon Gallery R2D2 via Star Wars Encyclopedia #smx #21B
  • 12. Automate Work, Not Engagement • Reminders, schedules, moving content from one spot to another. – Nimble, for automated reminders to re-engage. – IFTTT to automate transfer of content from source to Tweet buffer or elsewhere. – BufferApp to automate your posting schedule, to keep the momentum going. #smx #21B
  • 13. You don’t own your community Your community owns you. #smx #21B
  • 14. Case In Point: Corning • Corning’s this company that makes industrial glass. • They made a cool video that people really loved. • It broke all the “rules” by being too long, not being funny, having branding in the corner and stuff like that. • It broke all the records. #smx #21B
  • 15. A Day Made of Glass 22,399,400 views on YouTube as of late October. #smx #21B
  • 16. So Then What? • The video started going viral about 3 weeks in • Got millions of views through organic sharing • The watermark? Even if it got repurposed, branding would still be there. • Community grew up around the video. • Corning realized it no longer “owned” the video. #smx #21B
  • 17. Huh? • Corning recaptioned it into Chinese (two dialects),Japanese, and Spanish. • Provided an uncaptioned version; fans translated it into other languages, including Greek. • Fans remade it at different speeds, including one to the Benny Hill theme song. #smx #21B
  • 18. Yeah, And? • It was so popular, they made a sequel. • In multiple languages. • A sequel. • To what was, basically, a commercial. #smx #21B
  • 19. By the Numbers In the second half of 2012, Corning’s social channels: • Facebook: 10K+ likes (Now 11K+) – 20% increase in followers • Twitter: 6K likes (now 7K+) – 18% increase in followers • YouTube: (now) 34K+ subscribers – 48% increase in subscribers Source: Corning Case Study Slideshare from Blogwell, April 2013 #smx #21B
  • 20. They Got It #smx #21B
  • 21. So Can You #smx #21B
  • 22. Thanks and Keep In Touch amy@amyvernon.net www.amyvernon.net plus.google.com/u/0/+AmyVernon www.Twitter.com/AmyVernon www.Facebook.com/AmyVernon #smx #21B

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