0
@annabelleblue
#nerdybynature - #smx #21A
Annalise Kaylor
Associate Creative Director
@annabelleblue
@annabelleblue
#nerdybynature - #smx #21A
@annabelleblue
#nerdybynature - #smx #21A
@annabelleblue
#nerdybynature - #smx #21A
None of the data has meaning
until it is tied to a specific goal
within your soc...
@annabelleblue
#nerdybynature - #smx #21A
Negative Feedback
@annabelleblue
#nerdybynature - #smx #21A
Consumption Type
@annabelleblue
#nerdybynature - #smx #21A
Social Testing
Ground
@annabelleblue
#nerdybynature - #smx #21A
If you’re not
testing it, you
cannot improve it.
@annabelleblue
#talknerdytome
@annabelleblue
#nerdybynature - #smx #21A
Dark Social. It’s Important.
But, what is it?
@annabelleblue
#nerdybynature - #smx #21A
You cannot game
email, IM, or text.
It’s pure, raw social.
@annabelleblue
#nerdybynature - #smx #21A
How It Started
@annabelleblue
#nerdybynature - #smx #21A
That many people typed in that whole URL?
(No. They didn’t.)
@annabelleblue
#nerdybynature - #smx #21A
@annabelleblue
#talknerdytome
@annabelleblue
#nerdybynature - #smx #21A
@annabelleblue
#nerdybynature - #smx #21A
If you’re not tracking
it, you cannot
measure it.
• Demographics matter
– Gen X shares more via email
– Millenials share via social platform
– Boomers love Facebook, email,...
• The
Atlantic:http://www.theatlantic.com/technology/archive
/2012/10/dark-social-we-have-the-whole-history-of-
the-web-wr...
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
Thanks!
aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
ContactUs:
S...
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Masters of the Social Analytics Universe by Annalise Kaylor

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Transcript of "Masters of the Social Analytics Universe by Annalise Kaylor"

  1. 1. @annabelleblue #nerdybynature - #smx #21A Annalise Kaylor Associate Creative Director @annabelleblue
  2. 2. @annabelleblue #nerdybynature - #smx #21A
  3. 3. @annabelleblue #nerdybynature - #smx #21A
  4. 4. @annabelleblue #nerdybynature - #smx #21A None of the data has meaning until it is tied to a specific goal within your social media strategy You may need to use more than one source to find the answers you need Social media ROI is a living, breathing concept. Goals change, the definition changes with it.
  5. 5. @annabelleblue #nerdybynature - #smx #21A Negative Feedback
  6. 6. @annabelleblue #nerdybynature - #smx #21A Consumption Type
  7. 7. @annabelleblue #nerdybynature - #smx #21A Social Testing Ground
  8. 8. @annabelleblue #nerdybynature - #smx #21A If you’re not testing it, you cannot improve it.
  9. 9. @annabelleblue #talknerdytome
  10. 10. @annabelleblue #nerdybynature - #smx #21A Dark Social. It’s Important. But, what is it?
  11. 11. @annabelleblue #nerdybynature - #smx #21A You cannot game email, IM, or text. It’s pure, raw social.
  12. 12. @annabelleblue #nerdybynature - #smx #21A How It Started
  13. 13. @annabelleblue #nerdybynature - #smx #21A That many people typed in that whole URL? (No. They didn’t.)
  14. 14. @annabelleblue #nerdybynature - #smx #21A
  15. 15. @annabelleblue #talknerdytome
  16. 16. @annabelleblue #nerdybynature - #smx #21A
  17. 17. @annabelleblue #nerdybynature - #smx #21A If you’re not tracking it, you cannot measure it.
  18. 18. • Demographics matter – Gen X shares more via email – Millenials share via social platform – Boomers love Facebook, email, and WOM aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. Remember:
  19. 19. • The Atlantic:http://www.theatlantic.com/technology/archive /2012/10/dark-social-we-have-the-whole-history-of- the-web-wrong/263523/ • Buzzfeed Study on Dark Social in Media: http://www.buzzfeed.com/mattbuchanan/theres-less- dark-social-than-meets-the-eye • URL Builder: https://support.google.com/analytics/answer/1033867 ?hl=en aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. Resources:
  20. 20. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. Thanks!
  21. 21. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. ContactUs: St. Paul, MN 366 Wacouta St 55101 Office: (651) 330-4966 Duluth, MN 9 West Superior St Suite 200 55802 Office: (218) 727-4325 Email info@aimclear.com Twitter @aimclear Facebook Facebook.com/aimclear
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