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Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
Masters of the Social Analytics Universe by Annalise Kaylor
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Masters of the Social Analytics Universe by Annalise Kaylor

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#SMX #21A

#SMX #21A

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  • 1. @annabelleblue #nerdybynature - #smx #21A Annalise Kaylor Associate Creative Director @annabelleblue
  • 2. @annabelleblue #nerdybynature - #smx #21A
  • 3. @annabelleblue #nerdybynature - #smx #21A
  • 4. @annabelleblue #nerdybynature - #smx #21A None of the data has meaning until it is tied to a specific goal within your social media strategy You may need to use more than one source to find the answers you need Social media ROI is a living, breathing concept. Goals change, the definition changes with it.
  • 5. @annabelleblue #nerdybynature - #smx #21A Negative Feedback
  • 6. @annabelleblue #nerdybynature - #smx #21A Consumption Type
  • 7. @annabelleblue #nerdybynature - #smx #21A Social Testing Ground
  • 8. @annabelleblue #nerdybynature - #smx #21A If you’re not testing it, you cannot improve it.
  • 9. @annabelleblue #talknerdytome
  • 10. @annabelleblue #nerdybynature - #smx #21A Dark Social. It’s Important. But, what is it?
  • 11. @annabelleblue #nerdybynature - #smx #21A You cannot game email, IM, or text. It’s pure, raw social.
  • 12. @annabelleblue #nerdybynature - #smx #21A How It Started
  • 13. @annabelleblue #nerdybynature - #smx #21A That many people typed in that whole URL? (No. They didn’t.)
  • 14. @annabelleblue #nerdybynature - #smx #21A
  • 15. @annabelleblue #talknerdytome
  • 16. @annabelleblue #nerdybynature - #smx #21A
  • 17. @annabelleblue #nerdybynature - #smx #21A If you’re not tracking it, you cannot measure it.
  • 18. • Demographics matter – Gen X shares more via email – Millenials share via social platform – Boomers love Facebook, email, and WOM aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. Remember:
  • 19. • The Atlantic:http://www.theatlantic.com/technology/archive /2012/10/dark-social-we-have-the-whole-history-of- the-web-wrong/263523/ • Buzzfeed Study on Dark Social in Media: http://www.buzzfeed.com/mattbuchanan/theres-less- dark-social-than-meets-the-eye • URL Builder: https://support.google.com/analytics/answer/1033867 ?hl=en aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. Resources:
  • 20. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. Thanks!
  • 21. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency. ContactUs: St. Paul, MN 366 Wacouta St 55101 Office: (651) 330-4966 Duluth, MN 9 West Superior St Suite 200 55802 Office: (218) 727-4325 Email info@aimclear.com Twitter @aimclear Facebook Facebook.com/aimclear

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