Your SlideShare is downloading. ×
0
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Life Beyond Google SEO - Creating a Safety Net Through Quality Content
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Life Beyond Google SEO - Creating a Safety Net Through Quality Content

655

Published on

Smx West 2014 Session #Smx #23A - Life Beyond Google: Diversifying Your Seo Effortspresentation Life Beyond Google: Diversifying Your Digital Marketing By Ted Ives @Tedives Of Coconut Headphones

Smx West 2014 Session #Smx #23A - Life Beyond Google: Diversifying Your Seo Effortspresentation Life Beyond Google: Diversifying Your Digital Marketing By Ted Ives @Tedives Of Coconut Headphones

Published in: Marketing
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
655
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
40
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Creating a safety net through quality content SMX West by Josh Moody @gotmoody @97thfloor
  • 2. introintro
  • 3. we live in an unpredictable time
  • 4. algorithms costing companies big $$$
  • 5. you could be pushed out of sight
  • 6. and your data could disappear overnight
  • 7. no need to be afraid
  • 8. you just need to mitigate risk by diversifying your traffic sources
  • 9. social postcards
  • 10. Social postcards for espnW
  • 11. shared well on social
  • 12. use as twitter cards
  • 13. use as open graph images
  • 14. picked up by many sites = referral traffic
  • 15. social postcards increased Pinterest followers from 103 followers 3,770 followers
  • 16. BuzzFeed
  • 17. BuzzFeed had 941million views in the last 30 days
  • 18. How can I get a piece of that traffic?
  • 19. join the BuzzFeed community http://www.buzzfeed.com/community
  • 20. make sure your post is robust and picture/gif heavy
  • 21. we added a social postcard and call to action at #3
  • 22. that’s what I’m talking about
  • 23. traffic We’ve seen up to 10% of total views as referral traffic 10% of 370,000 = 37,000 views
  • 24. Slideshare
  • 25. take some of your content
  • 26. chop it up for slideshare
  • 27. another infographic to slice up
  • 28. chop it up for slideshare
  • 29. Then reuse in BuzzFeed BuzzFeed post Placement within post
  • 30. Great exposure AND referral traffic!
  • 31. Thank you! @gotmoodyJosh Moody 97th Floor @97thfloor97thfloor.com

×