Life Beyond Google SEO - Creating a Safety Net Through Quality Content

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Smx West 2014 Session #Smx #23A - Life Beyond Google: Diversifying Your Seo Effortspresentation Life Beyond Google: Diversifying Your Digital Marketing By Ted Ives @Tedives Of Coconut Headphones

Smx West 2014 Session #Smx #23A - Life Beyond Google: Diversifying Your Seo Effortspresentation Life Beyond Google: Diversifying Your Digital Marketing By Ted Ives @Tedives Of Coconut Headphones

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  • 1. Creating a safety net through quality content SMX West by Josh Moody @gotmoody @97thfloor
  • 2. introintro
  • 3. we live in an unpredictable time
  • 4. algorithms costing companies big $$$
  • 5. you could be pushed out of sight
  • 6. and your data could disappear overnight
  • 7. no need to be afraid
  • 8. you just need to mitigate risk by diversifying your traffic sources
  • 9. social postcards
  • 10. Social postcards for espnW
  • 11. shared well on social
  • 12. use as twitter cards
  • 13. use as open graph images
  • 14. picked up by many sites = referral traffic
  • 15. social postcards increased Pinterest followers from 103 followers 3,770 followers
  • 16. BuzzFeed
  • 17. BuzzFeed had 941million views in the last 30 days
  • 18. How can I get a piece of that traffic?
  • 19. join the BuzzFeed community http://www.buzzfeed.com/community
  • 20. make sure your post is robust and picture/gif heavy
  • 21. we added a social postcard and call to action at #3
  • 22. that’s what I’m talking about
  • 23. traffic We’ve seen up to 10% of total views as referral traffic 10% of 370,000 = 37,000 views
  • 24. Slideshare
  • 25. take some of your content
  • 26. chop it up for slideshare
  • 27. another infographic to slice up
  • 28. chop it up for slideshare
  • 29. Then reuse in BuzzFeed BuzzFeed post Placement within post
  • 30. Great exposure AND referral traffic!
  • 31. Thank you! @gotmoodyJosh Moody 97th Floor @97thfloor97thfloor.com