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Life Beyond Google SEO by Eric Enge
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Life Beyond Google SEO by Eric Enge

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Smx West 2014 Session #Smx #23A - Life Beyond Google: Diversifying Your Seo Effortspresentation Life Beyond Google Seo By Eric Enge @Stonetemple Of Stone Temple Consulting

Smx West 2014 Session #Smx #23A - Life Beyond Google: Diversifying Your Seo Effortspresentation Life Beyond Google Seo By Eric Enge @Stonetemple Of Stone Temple Consulting

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Transcript

  • 1. First Off... Who Am I?  Co-author: The Art of SEO  CEO: Stone Temple Consulting, 30+ person Digital Marketing and SEO firm  Columnist:  Interviewer:
  • 2. Host of: The Digital Marketing Excellence Show & The Digital Marketing Answers Show
  • 3. Eric Enge – Fun Fact 1984 World Foosball Champion – “Goalie War”
  • 4. The Company You Keep Defines You
  • 5. How You Get to the Top Tier • You’re nuts, they aren’t going to take my content • I have no authority!
  • 6. Climb the Ladder One Step at a Time
  • 7. Be an Expert or Go Home
  • 8. Should Go Without Saying
  • 9. Get Content and Social Media Efforts Aligned
  • 10. Build Relationships With Influencers
  • 11. Be Part of the Community
  • 12. Measure Progress
  • 13. Topics I Will Cover • Content and Social Media Effort Alignment • Building Relationships with Influencers • Measuring Progress
  • 14. Content Marketing and Social Media Get Them Working Together!
  • 15. Content and Social Media Reinforce Each Other
  • 16. Sing From the Same Songbook
  • 17. Be Visual Link Share Image Share Source: Craig Fifield
  • 18. Tailor Posts to the Platforms Dustin Stout Kandice Linwright
  • 19. Great Content is a Gift to the Social Media Team
  • 20. Influencers
  • 21. The Value of Influencers
  • 22. The Influencer Conversion Bonus
  • 23. The Role of Influencers Influencer
  • 24. Creating Trust in One Relationship
  • 25. Interview Influencers
  • 26. Relationship Building Pyramid
  • 27. Likelihood to Share Formula
  • 28. Creating Impressions
  • 29. Measuring Your Progress
  • 30. Engagement
  • 31. Not Just Volume, But Who Engages
  • 32. Social Sharing Volume Per Article
  • 33. Social Event Volume Over Time
  • 34. Average Share Volume Per Article
  • 35. Author Comparison on the Same Site
  • 36. Social Media Activity 147,863! 978 +1s 734 Shares
  • 37. Major League Soccer Nails It
  • 38. Thank You! Eric Enge eenge@stonetemple.com Twitter: @stonetemple Google Plus: +Eric Enge (508) 485-7751 www.stonetemple.com