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KEYWORD RESEARCH
ON ‘ROIDS
RAE HOFFMAN
SMX ADVANCED
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
SEMRUSH
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
LIMITED FREE VERSION
PLANS RANGE FROM $69/mo - $149/mo
WEBSITE: SEMRUSH.co...
IDENTIFYING NEW KEYWORD
OPPORTUNITIES FOR
ALREADY EXISTING
INTERNAL CONTENT
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
[NOT PROVIDED] GOT YOU DOWN?
STEP 1
Check analytics and find your top 10-100 organic landing pages
STEP 2
Plus those page ...
EXAMPLE
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
http://www.tasteofhome.com/camping-recipes
(*I have nothing to do with thi...
PAGE FACTS
Title tag – Camping Recipes | Taste of Home
•Neither “meal” nor “meals” appears anywhere on the page or in the
...
COMPETITOR KEYWORDS
#1 FOR DUTCH OVEN RECIPES
http://www.dutchovendude.com/dutch-oven-
recipes.asp
(*Once again, I have no...
POSITION VALUE
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
DUTCH OVEN RECIPES
POSITION 1 - DUTCHOVENDUDE.com – 21.6K – 72.1%
7...
NEED BUDGET?
So how can a keyword research tool help you get more budget – from
either a client or your boss?
SEMRUSH DOMA...
NEED BUDGET?
TOTAL
REGIONAL
DOMINATION
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
NEED BUDGET?
#TRUESTORY
SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
THANKS
PUSHFIRE.com
DIGITAL AGENCY SPECIALIZING IN SEO
& PPC
SUGARRAE.com
PROFANITY RIDDEN MARKETING BLOG
@SUGARRAE
RANTIN...
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman
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How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman

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SMX Advanced 2014 Session #Smx #12A - Keyword Research On ‘Roids! Advanced Workarounds For Vanishing Keyword Datapresentation How To Identify New Keyword Opportunities For Already Existing Internal Content By Rae Hoffman @Sugarrae Of Pushfire

Check out more from Rae Hoffman at http://searchengineland.com

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Transcript of "How To Identify New Keyword Opportunities for Already Existing Internal Content By Rae Hoffman"

  1. 1. KEYWORD RESEARCH ON ‘ROIDS RAE HOFFMAN SMX ADVANCED SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  2. 2. SEMRUSH SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM LIMITED FREE VERSION PLANS RANGE FROM $69/mo - $149/mo WEBSITE: SEMRUSH.com GENERAL KEYWORD RESEARCH Volume | CPC | Estimated traffic % | Trends | Related SEGMENTING Organic | Paid COMPETITIVE COMPARISONS Domain vs. domain | common keywords RANK TRACKING Low volume (500-1500 keywords)
  3. 3. IDENTIFYING NEW KEYWORD OPPORTUNITIES FOR ALREADY EXISTING INTERNAL CONTENT SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  4. 4. [NOT PROVIDED] GOT YOU DOWN? STEP 1 Check analytics and find your top 10-100 organic landing pages STEP 2 Plus those page URLs into SEMRush STEP 3 Determine relevant improvement or expansion opportunities: Cross check volume & CPC – which terms make sense to target for improvement? Is the page ranking for horizontal terms you don’t have dedicated content for? Is the volume and /or CPC there to support doing so? What terms are related to the keywords driving the page traffic? Is there a way to target these words with separate awesome content? Will the ROI be there? SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  5. 5. EXAMPLE SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM http://www.tasteofhome.com/camping-recipes (*I have nothing to do with this website)
  6. 6. PAGE FACTS Title tag – Camping Recipes | Taste of Home •Neither “meal” nor “meals” appears anywhere on the page or in the document head •Neither ideas” nor “idea” appears anywhere on the page or in the document head •“Easy” appears once on the page in text (3 times in anchor) Proposed title – Camping Recipes | Easy Campfire Meal Ideas | Taste of Home Ensure all of the above words appear at least once in singular OR plural format on the page SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  7. 7. COMPETITOR KEYWORDS #1 FOR DUTCH OVEN RECIPES http://www.dutchovendude.com/dutch-oven- recipes.asp (*Once again, I have nothing to do with this site) SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  8. 8. POSITION VALUE SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM DUTCH OVEN RECIPES POSITION 1 - DUTCHOVENDUDE.com – 21.6K – 72.1% 72.1% of 21,600 = 15,573 POSITION 2 – FOODNETWORK.com - 31.1M - .01% .01% of 31,100,000 = 3,110 POSITION 3 – BONAPPETIT.com – 1.3M - .22% .22% of 1,300,000 = 2,860 POSITION 5 – SCOUTORAMA – 5.5K – 30.35% 30.35% of 5,500 = 1,669
  9. 9. NEED BUDGET? So how can a keyword research tool help you get more budget – from either a client or your boss? SEMRUSH DOMAIN VS. DOMAIN Stacks competing websites against each other to measure keyword traffic and overlap SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  10. 10. NEED BUDGET? TOTAL REGIONAL DOMINATION SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  11. 11. NEED BUDGET? #TRUESTORY SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  12. 12. THANKS PUSHFIRE.com DIGITAL AGENCY SPECIALIZING IN SEO & PPC SUGARRAE.com PROFANITY RIDDEN MARKETING BLOG @SUGARRAE RANTING & FOOTBALL SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
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