Keyword Research Tools You Should Use
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Keyword Research Tools You Should Use

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Smx West 2014 Session #Smx #31C - What’S In My Keyword Research Toolbox By Rae Hoffman @Sugarrae Of Pushfire

Smx West 2014 Session #Smx #31C - What’S In My Keyword Research Toolbox By Rae Hoffman @Sugarrae Of Pushfire

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Keyword Research Tools You Should Use Keyword Research Tools You Should Use Presentation Transcript

  • WHAT IS IN MY KEYWORD RESEARCH TOOLBOX? RAE HOFFMAN SMX WEST SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  • SEMRUSH SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM LIMITED FREE VERSION PLANS RANGE FROM $69/mo - $149/mo WEBSITE: SEMRUSH.com GENERAL KEYWORD RESEARCH Volume | CPC | Estimated traffic % | Trends | Related SEGMENTING Organic | Paid COMPETITIVE COMPARISONS Domain vs. domain | common keywords RANK TRACKING Low volume
  • IDENTIFYING NEW KEYWORD OPPORTUNITIES FOR ALREADY EXISTING INTERNAL CONTENT SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  • METHOD ONE EXAMPLE KEYWORD: CAMO SHIRT STEP 1 Search camo shirt & click related keywords STEP 2 Find a keyword of interest and drill down STEP 3 Notate new keyword potentials STEP 4 Edit content to take advantage SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  • METHOD TWO STEP 1 Take a keyword you already rank well for STEP 2 Run a search to find who else (relevant) ranks STEP 3 Plug those ranking pages into SEMRush EXAMPLE KEYWORD: CAMO JACKETS SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  • [NOT PROVIDED] GOT YOU DOWN? STEP 1 Check analytics and find your top 10-100 organic landing pages STEP 2 Plus those page URLs into SEMRush STEP 3 Determine relevant improvement or expansion opportunities: þ  Cross check volume & CPC – which terms make sense to target for improvement? þ  Is the page ranking for horizontal terms you don’t have dedicated content for? Is the volume and /or CPC there to support doing so? þ  What terms are related to the keywords driving the page traffic? Is there a way to target these words with separate awesome content? Will the ROI be there? SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  • SEMRUSH + KEYWORDBUZZ = KEYWORD CENTRIC & STRATEGIC CONTENT MARKETING PLANS SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  • KEYWORDBUZZ SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM FREE WEBSITE: KEYWORDBUZZ.net QUERIES YOUR KEYWORD(s) and “How to” Guide “How do I” Tutorial Help “How do you”
  • FIND THE BEST FIT FOR ROI Plug the suggestions you have mined into SEMRUSH OR Search the suggestions in Google & plug ranking pages into SEMRush OR Strip the suggest operators and search the keyword string USE THIS DATA TO Help you target that content to multiple keyword phrases Help you refine to target those with the most potential volume or value BUT WAIT – THERE’S MORE SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  • SPYFU SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM LIMITED FREE VERSION PLANS RANGE FROM $79/mo - $999/mo WEBSITE: SPYFU.com GENERAL KEYWORD RESEARCH Volume | Granular CPC | Estimated traffic % | Trends | Related SEGMENTING Organic | Paid COMPETITIVE COMPARISONS Domain vs. domain | common keywords RANK TRACKING Low to medium volume
  • SHOW ME (THE POTENTIAL) MONEY THE GROUPIE TOOL Can help you project the ranking value for broad terms COST PER CLICK | COST PER DAY | CLICKS PER DAY Enter all the terms relevant to the content you plan to create & do the math to find the potential* ROI SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  • DOING THE MATH DAILY EXACT* COST OF ALL KEYWORDS x 30 = POTENTIAL MONTHLY VALUE *AS ESTIMATED BY SPYFU SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  • NEED BUDGET? So how can a keyword research tool help you get more budget – from either a client or your boss? SEMRUSH DOMAIN VS. DOMAIN Stacks competing websites against each other to measure keyword traffic and overlap SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  • NEED BUDGET? TOTAL REGIONAL DOMINATION SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  • NEED BUDGET? #TRUESTORY SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM
  • THANKS PUSHFIRE.com DIGITAL AGENCY SPECIALIZING IN SEO & PPC SUGARRAE.com PROFANITY RIDDEN MARKETING BLOG @SUGARRAE RANTING & FOOTBALL SUGARRAE.COM | @SUGARRAE | PUSHFIRE.COM