How To Use Video Marketing To Elevate Brand Messages

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Smx West 2014 Session #Smx #31D - Youtube Success Stories For Marketerspresentation How To Use Video Marketing To Elevate Brand Messages By Saunder Schroeder @Saunderschroed Of 97Th Floor

Smx West 2014 Session #Smx #31D - Youtube Success Stories For Marketerspresentation How To Use Video Marketing To Elevate Brand Messages By Saunder Schroeder @Saunderschroed Of 97Th Floor

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  • 1. slideshare.net/97thFloor @97thFloor #QualifiedReach@SaunderSchroed
  • 2. intro
  • 3. promo tip
  • 4. qualified reach
  • 5. aka the Squints strategy
  • 6. target
  • 7. find influencers followerwonk influential (follow them) influential that follow you
  • 8. nurture
  • 9. You shall not PASS! …unless you have that password passworded url perception increase loyalty beta
  • 10. dm influencers 1. send a cute little intro. dm about campaign (nurture) 2. then send url with password eager frank peace catcher
  • 11. live = qualified reach peace catcher = qualified reach eager frank = qualified reach
  • 12. chemistry
  • 13. we’ve got chemistry chemistry here you feel it? I felt it! alright JANICE!
  • 14. results client’s average video, before this strategy, was around 500 views what would SQUINTS do 3-4 week process aka no short cuts
  • 15. do it again improve increase results
  • 16. repeat reach = the amount of people who could potentially see it i.e.: someone tweets out the link with 10,000 followers = 10,000 reach spread = the amount of people who RT the original tweet reach + spread = viral coefficiency 8,469,347 + 1,849,309 = 10,318,656 over 250,000+ views to url in 2 weeks
  • 17. change of pace
  • 18. content creation
  • 19. goals, kpi’s, and the whole shebang process • on-boarding • kick-off call • 4e’s of content • creative brief
  • 20. four e’s (of content) entertain, educate, engage, elevate
  • 21. client’s goals entertain, educate, engage, elevate
  • 22. idea gen. idea + = brand awareness
  • 23. take what works
  • 24. idea Coke’s Security Camera campaign + friend zone
  • 25. entertain
  • 26. video
  • 27. alright, let me break it down to you right quick
  • 28. creation staged edited footage to look like a security camera and added that nice Vivnt. logo
  • 29. check list entertain, educate, engage, elevate
  • 30. educate + engage
  • 31. mystery = educate + engagement
  • 32. educate + engagement sharing stories, life lessons… …experiences, wisdom on wisdom (for content)
  • 33. educate + engagement (for brand)
  • 34. check list entertain, educate, engage, elevate
  • 35. elevate
  • 36. results 1,000,000 YouTube views in less than a week 21,000+ facebook shares 56,000+ embeds, mentions, and links 2.5 million+ aggregated views 4,000 aggregated comments 50,000+ social shares
  • 37. repurpose what’s cool about this besides 200k+ views? …user submitted
  • 38. brand mentions
  • 39. averaged 15-20 brand mentions per day brand mentions = opportunity
  • 40. check list entertain, educate, engage, elevate
  • 41. be SQUINTS + = squints MARRIED wendy…and HAD 9 kids