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How To Produce Google Hangouts On Air
 

How To Produce Google Hangouts On Air

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Smx West 2014 Session #Smx #31D - Youtube Success Stories For Marketerspresentation How To Produce Google Hangouts On Air By Grant Titus @Granttilus Of Collegis Education

Smx West 2014 Session #Smx #31D - Youtube Success Stories For Marketerspresentation How To Produce Google Hangouts On Air By Grant Titus @Granttilus Of Collegis Education

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    How To Produce Google Hangouts On Air How To Produce Google Hangouts On Air Presentation Transcript

    • Producing Hangouts on Air: Presented By: Grant Tilus
    • Grant Tilus CollegisEducation.com Associate Inbound Marketing Manager @granttilus plus.google.com/+GrantTilus Grant.Tilus@CollegisEducation.com Best In-House Search Team – US Search Awards 2013
    • Do You Struggle Creating Video Content? Source: http://bit.ly/1cyWY9E
    • You Already Know the Value of Video - YouTube is the #2 search engine in the world - There are more than 1 billion unique users visit YouTube each month - According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network http://www.youtube.com/yt/press/statistics.html
    • Source: http://bit.ly/1cyWS1M But Budgets are Tight
    • Source: http://bit.ly/1kBP3R8 Have You Tried Hangouts on Air?
    • Hangouts on Air are Way Cool • Up to 10 total participants • Unlimited Viewers via the Live Broadcast • Automatically Uploaded to YouTube • Cool Apps • Mobile Capabilities • Simple Way to Create Video Content Rand Fishkin, Wizard Pirate of Moz
    • And It’s Budget Friendly 0 Under $100
    • Don’t Sleep on Using Hangouts on Air Or You’ll Be in For a Rude Awakening
    • We Have Been Producing Them for a While
    • You Only See The Finished Product
    • But It’s Takes Careful Planning Source: http://bit.ly/1oblcPN #sochiproblems
    • Let Me Help You Be a Success
    • Embrace Google+ • Build brand awareness • Engage the community Features: • Influence personalized search results • Strong audience targeting via circles • Gmail notifications • YouTube comments • Hangouts on Air Source: http://bit.ly/1j5P0tB
    • Get Buy In From Leadership • Discuss the value • Create KPI’s* • Be honest, mistakes happen • Technology isn’t perfect • Make them look good • Become the expert *Read: Metrics to Measure YouTube Marketing by Phil Nottingham
    • Review The Technical Requirements • Bandwidth - For 1:1 connections Google suggests a 1 mbps/1 mbps (up/down) - For group video connectivity Google suggests 1 mbps/2 mbps (up/down) • The more participants the more stress on your network • Download the hangout plug-in - http://bit.ly/1gmeL6D Resource Links: Hangouts system requirements http://bit.ly/JLOODH Getting started http://bit.ly/1nySDbT Hangouts and more http://bit.ly/1dPbVUP
    • Test Your Network • Try: SpeedTest.net - Have off-site participants test as well • Common Issues: - Screen Flashing - Video Lag - Delayed Audio Source: http://bit.ly/1hiAEFN
    • The Equipment • HD Webcam • Microphone • Test your computer • Provide Camera and Mic for Participants • Always use Chrome
    • Create a Content Strategy • Remember your brand promise • Find a unique message • Determine what questions are you trying to answer • Target your personas • Create a structured program outline
    • Utilize a Program Outline • Is you #HOA Unique or Recurring? • Create a template – add content • Makes the production process easier for everyone • Keep it compelling • Be conversational • Hook ‘em early Main Topic Sub Topic Sub Topic Sub Topic Sub Topic
    • Build a Promotion Plan • Create the event page – Email Notifications – Google Calendar • Invite – Public/Specific Circles • Cross promote online • Create a #hashtag • Try Hypemyhangout.com
    • Creating an Event Page • Don’t create an “Event” or “Plan a Hangout” - Banner image but no video embed  • Go to Hangouts and Start a Hangout on Air That ‘Starts Later’ - Video embed but no option for a banner image… Source: http://bit.ly/1jdhKkk
    • It Will Look Like This…Which is OK Event Details Video Feed with Countdown No Banner
    • But We Want to Build Our Brand! Brand is Everything!
    • Try This • Go to Details – Edit Event • Select Change Theme and add your branding • Review the image requirements
    • Branding For The Win! Now Promote This Event Page URL * Use a URL Shortener to Track Clicks
    • Other Ways to Promote Your Brand • Video Trailer - Fireside Hangout • Video Background • Custom Lower Thirds with Overlay
    • Create Custom Lower Thirds vs
    • Remember to “SEO the Video” • Are you creating a series? Find a keyword family • Optimize your titles • Video embed the live stream to drive traffic to your site Ubersuggest.org
    • It Starts at the Event Page
    • Stick to a Schedule Source: http://bit.ly/1dDWgw9
    • The Producer Requirements: - Be/Become a Hangouts on Air expert - Coordinate and produce live events - Continually test new features • Is this you?
    • Behind the Camera • Picture of our set up ProducerHost/SME
    • Control the Screen Use Your Mouse & “Alt-Tab” Source: http://bit.ly/1e524KC
    • Don’t Be This Guy
    • The Host This could be: You/Boss/Client Requirements: - Subject matter expert - Confident - Engaging - Cool under pressure -It’s the producers job to make them look good You Want This Guy
    • Not This Guy
    • Utilize Subject Matter Experts • Internal and External Benefits: - Borrowed authority - Third-party validation - Less salesy - Unique content - Win/Win for experts Source: http://bit.ly/1m23yvD
    • Practice Makes Perfect • Technical dry runs with participants - Are they tech savvy? • Full rehearsals - Technical set up, lower thirds, visuals, etc
    • Make It Easy for The SME’s • Get them familiar with Google+ • Make participation simple • Provide direction • Make them feel appreciated
    • Hangout Features: Apps to Know • Great way to increase the production level - The Hangout ToolBox - Screenshare - Q&A - Producer - Chat - Cameraman - Google Effects - The Control Room • Many more available Source: http://bit.ly/1nIalK7
    • The Day Of a Live Event • Promote Socially • Sign on to the HOA 30-60 minutes ahead of time • Double check your audio and video • Upload lower thirds & prepare any visuals • If you want to embed the video or share the link, do this before you click ‘Start broadcast.’ • When ready, click ‘Start Broadcast’ and wait 10 seconds. • Don’t broadcast copyrighted content
    • Going Live Tips/Set Up • Hardline Connection • Select the Correct Equipment • Phones Off • Test Audio/Video • Troubleshoot Issues - Restart the Hangout? • Don’t Go Live Until You’re Ready • Keep Rolling • Be Ready for Errors
    • After the Broadcast Ends • Click • The video will automatically upload to YouTube • Make Video Edits - Descriptions - Thumbnail - Start and End Points
    • Build Your Brand on YouTube
    • Always Keep Testing New Features Source: http://bit.ly/1fl0IAf
    • Do You See The Potential? Check out: The Future of TV and the Golden Age of Digital - www.distilled.net/future-of-tv/ Source: http://yhoo.it/1oXH5Cm
    • • Come up with 3-5 ideas • Discuss them with your boss/team asap • Use this deck to avoid mistakes • Start creating video content • Create your own YouTube success story • And prove that going to SMXWest was worth it Start Brainstorming Now
    • Thank You! Associate Inbound Marketing Manager Collegis Education Twitter: @granttilus Google+: plus.google.com/+GrantTilus Grant.Tilus@CollegisEducation.com tilusg@gmail.com Feel free to reach out to me with any questions!